Innovation Creation; localisation and Monetisation

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Information about Innovation Creation; localisation and Monetisation
Technology

Published on February 11, 2014

Author: EventsAtBSPMediaGroup

Source: slideshare.net

This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.

Monetising Content & Data: Launching a new VAS Service Innovation; Creation; Localisation; Monetisation: The VAS Cycle Victor Bannerman-Chedid General Manager, VAS Marketing Airtel Nigeria

Discussion Points ❖ Developing a successful VAS strategy ❖ The Innovation Process: how to create a new service ❖ Developing and Launching a New Service

VAS Strategy ❖ What is a value added service? ❖ What is your area of focus? ❖ Is there a market for your service/product? ❖ What segment(s) will you be targeting? ❖ Who is your intended audience? ❖ How do you plan on engaging them? ❖ How will the service be delivered?

The Innovation Process ❖ What is required to develop a VAS service? ❖ What is your level of expertise: owned or purchased? ❖ Where are you in the VAS ecosystem? ❖ Are you conceptualizing and/or developing with the enduser in mind? ❖ How do you test concepts and final products?

Development  Are your systems compatible with the mobile operator?  Do you have the capacity to handle the demand?  Are you flexible to meet mobile operator requests?  Can you work at the pace of the operator?

Launching  What’s your marketing budget (if any)?  How will the world know what you have?  Are you aligned with the operator’s timing and strategy?

Monetisation  Service Monitoring  Service Adjustment  Customer Management: Acquisition & Retention  Life Cycle Management

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