Innovation and Strategy in Web 2.0: Application Marketing

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Information about Innovation and Strategy in Web 2.0: Application Marketing
Business & Mgmt

Published on October 11, 2008

Author: duzins

Source: slideshare.net

Description

Gave a talk in Montreal on social networks, applications and marketing tips. It's heavy 'purple koolaide' but the middle part might be helpful to those of you working on viral apps. Great resources on the topic include:

http://vimeo.com/942341
http://www.insidefacebook.com/category/advertising/
http://www.allfacebook.com/2007/07/the-top-5-viral-facebook-techniques/
http://searchengineland.com/how-to-create-a-viral-facebook-app-11827.php
http://www.appssavvy.com/?page=press
http://www.slideshare.net/charleneli/big-brands-facebook-demographics-case-studies-best-practices/

Recent Ads by Big Brands:
http://www.new.facebook.com/apps/application.php?id=24036526883&ref=s
http://www.new.facebook.com/apps/application.php?id=26954197697&b=&ref=pd_r_c
http://www.new.facebook.com/apps/application.php?id=17698694892
http://www.new.facebook.com/apps/application.php?id=6733823044&b=&ref=pd_r_c
http://www.moveon.org/networks.html
http://connect.redbullusa.com/#

Innovation and Strategy In Web 2.0 Robyn Tippins Community Manager, YDN [email_address]

 

 

Why?

Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?

Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?

How?

Viral

Forced Invite

Invite After Action

Lifestream actions

Lifestream actions

Additional Efforts

 

1:1

Value

 

Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land

Where?

 

#1 in 7 verticals 18 of Yahoo’s products are #1 or #2 in their category 600M unique visitors a month, 260M signed in 180B page views per month 235B user minutes a month Over 10B user relationships

#1 in 7 verticals

18 of Yahoo’s products are #1 or #2 in their category

600M unique visitors a month, 260M signed in

180B page views per month

235B user minutes a month

Over 10B user relationships

Yahoo! Developer Network Created in early 2005 with the launch of Yahoo!’s first Search APIs Over 30 APIs and web services offered today Over 250k API keys issued Key resources: Documentation Developer language centers Message boards/forums User interface patterns Code samples and developer kits Blog & video

Created in early 2005 with the launch of Yahoo!’s first Search APIs

Over 30 APIs and web services offered today

Over 250k API keys issued

Key resources:

Documentation

Developer language centers

Message boards/forums

User interface patterns

Code samples and developer kits

Blog & video

Developer Outreach 2008 Launches OpenID Flash Maps Y!Live Developer tools – R3 MyBlogLog API Fire Eagle Silverlight Developer Center Taiwan Lifestyles API Hot Jobs API BrowserPlus GeoPlanet Address Book SearchMonkey Design Stencils Blueprint (mobile) BOSS Original Content 34 videos in YDN theater 112 blog posts Website Infrastructure New website launch Launch of unified message boards CRM system deployment Events produced and/or sponsored (partial list) eTech GSP Memcached Hackathon Hadoop Summit YUI Party (Sunnyvale + London) Mashup Camp SxSW: core conversation on reputation and identity BayCHI - social patterns talk IA Summit Brighton Barcamp (UK) Social Innovation Camp (UK) Over-the-air (UK) Web 2.0 Expo Where 2.0 Internet Identity Workshop (IIW) Maker Day Mapping Party (State of the Map) Online Community Forum BarCamp Northeast (UK) London Web Week (UK) 9 th Information Architecture Summit Hadoop Meet-up OAuth Summit Asia Pacific Web Tech Conf (HK) Aussie Girl Geek Dinner Open Source Conference (Turkey) SearchMonkey Launch Events (Paris + London) OSCON 360 Flex Flashforward

Launches

OpenID

Flash Maps

Y!Live

Developer tools – R3

MyBlogLog API

Fire Eagle

Silverlight Developer Center

Taiwan Lifestyles API

Hot Jobs API

BrowserPlus

GeoPlanet

Address Book

SearchMonkey

Design Stencils

Blueprint (mobile)

BOSS

Original Content

34 videos in YDN theater

112 blog posts

Website Infrastructure

New website launch

Launch of unified message boards

CRM system deployment

Events produced and/or sponsored (partial list)

eTech

GSP

Memcached Hackathon

Hadoop Summit

YUI Party (Sunnyvale + London)

Mashup Camp

SxSW: core conversation on reputation and identity

BayCHI - social patterns talk

IA Summit

Brighton Barcamp (UK)

Social Innovation Camp (UK)

Over-the-air (UK)

Web 2.0 Expo

Where 2.0

Internet Identity Workshop (IIW)

Maker Day

Mapping Party (State of the Map)

Online Community Forum

BarCamp Northeast (UK)

London Web Week (UK)

9 th Information Architecture Summit

Hadoop Meet-up

OAuth Summit

Asia Pacific Web Tech Conf (HK)

Aussie Girl Geek Dinner

Open Source Conference (Turkey)

SearchMonkey Launch Events (Paris + London)

OSCON

360 Flex

Flashforward

YDN Fall 2008 International Events Europe Hadoop user group, London SearchMonkey event, Munich Fronteers Conference, Amsterdam dContruct, Brighton Brighton and London Barcamps Scripting Accessibility Hack Event, London Flash on the Beach, Brighton BOSS Developer Event Canada and Mexico “ Software Systems for the Internet” course at a Mexico City university University Hack Day (@ Waterloo) Turkey RiaTalks Web Developer conference IEEE meeting, Cukurova University Romania Semantic Web Lab Wurbe Event Online Coding Competition SE Asia Barcamp Manila Developer’s Night at the Loof Developer’s Night in Manila Flex User Group Vietnam ICT in Education PHP Users Group, Singapore BOSS Developer Event LatAm Refresh Miami local developer group Brazil Open Hack Day India BOSS stealth mode launch Open Hack Day in Q4 Korea Hadoop community meeting Y! Korea Map Day Conference Taiwan Open Hack Day COSCUP Open ID user group Open Mail Hack Week Australia Squid-cache meetup Tech Talks – University of NSW

Europe

Hadoop user group, London

SearchMonkey event, Munich

Fronteers Conference, Amsterdam

dContruct, Brighton

Brighton and London Barcamps

Scripting Accessibility Hack Event, London

Flash on the Beach, Brighton

BOSS Developer Event

Canada and Mexico

“ Software Systems for the Internet” course at a Mexico City university

University Hack Day (@ Waterloo)

Turkey

RiaTalks Web Developer conference

IEEE meeting, Cukurova University

Romania

Semantic Web Lab

Wurbe Event

Online Coding Competition

SE Asia

Barcamp Manila

Developer’s Night at the Loof

Developer’s Night in Manila

Flex User Group

Vietnam ICT in Education

PHP Users Group, Singapore

BOSS Developer Event

LatAm

Refresh Miami local developer group

Brazil Open Hack Day

India

BOSS stealth mode launch

Open Hack Day in Q4

Korea

Hadoop community meeting

Y! Korea Map Day Conference

Taiwan

Open Hack Day

COSCUP

Open ID user group

Open Mail Hack Week

Australia

Squid-cache meetup

Tech Talks – University of NSW

Celebrate innovation Share open technologies Bring people together in the spirit of collaboration and fun

Celebrate innovation

Share open technologies

Bring people together in the spirit of collaboration and fun

Open HackDay by the numbers 12-13 14 300 30 8 2300+ th of September (Friday-Saturday) participating Yahoo! organizations hackers international attendees university hack day winners Flickr photos tagged OpenHack08 43 campsites

Participating Y! Groups

Example Participating Organizations

Popular YDN Products YUI Over 1.1 billion files served each week Over 11,000 people registered in YUI forums flickr Second most popular API in the world Over 100K API keys issued Search SearchMonkey: first developer access to search results pages BOSS: full access to all search functionality Maps-Geo Most popular Flash Maps API Where-on-Earth IDs for every place on Earth Address Book 500 million address books 150 million unique users each month

Over 1.1 billion files served each week

Over 11,000 people registered in YUI forums

Second most popular API in the world

Over 100K API keys issued

SearchMonkey: first developer access to search results pages

BOSS: full access to all search functionality

Most popular Flash Maps API

Where-on-Earth IDs for every place on Earth

500 million address books

150 million unique users each month

How We Help

 

 

 

 

 

 

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