Innovation and marketing for universal health rights

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Information about Innovation and marketing for universal health rights
Health & Medicine

Published on March 9, 2014

Author: drneelesh

Source: slideshare.net

Description

Technology and Social Marketing can go a long way in achieving universal health rights by increasing availability, accessibility and acceptability of healthcare.

Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari MBBS (AFMC), MD (Path); PGP Human Rights CEO: Digital MedCom Solutions Chief Mentor: Society for Knowledge and Health

Innovation and Marketing for Innovation and Marketing for Universal Health Rights Universal Health Rights Dr. Neelesh Bhandari Dr. Neelesh Bhandari

Getting Up-To-Date • India Spends about 1.5% of GDP on Health • Health is an implied fundamental human right in India • Focus Shift from Infectious to Chronic Diseases now

Parameters for Health Rights

Falling MMR

Falling IMR

Towards Health Rights Social Marketing • Use Proven Marketing Theories Applied To Our Cause to reach critical mass Innovation • Use Technology Enabled Solutions at Point of Care with Patients

Use The Right Marketing Mix + People

Technology and Innovation • Increased Means of communications • Better ways to reach more people • Abundance of single and multiple use devices like mobile smart-phones

Some Examples • Telemedicine Supported Eye care in NE and south India • e-Mamta Tracking Systems • Medical chat rooms by Kerala Government • National Health Portal by GOI • User Defined Health Care at PCMS, Bhopal • Mobile Vaani Projects • Telemedicine project: AIIMS + Afghanistan

Summary • Technology is a great equalizer • Healthcare administrators should make good use of technology, esp. mobile phones • Be Innovative and you can serve more and more people with limited resources

History of health rights • WHO constitution (1948) aims to make highest attainable standard of health as one of the fundamental rights of every human being (without distinction). • Article 12 of The International Covenant on Economic, Social and Cultural Rights (1966) was the first document to outline steps which need to be taken to realize Right to Health. •In May 2000, The Committee on Economic , Social and Cultural Rights adopted a general comment (no. 14) on Right to Health.

Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari CEO: Digital MedCom Solutions Chief Mentor: Society for Knowledge and Health Email: drneelesh@digmed.in

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