Published on March 9, 2014
Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari MBBS (AFMC), MD (Path); PGP Human Rights CEO: Digital MedCom Solutions Chief Mentor: Society for Knowledge and Health
Innovation and Marketing for Innovation and Marketing for Universal Health Rights Universal Health Rights Dr. Neelesh Bhandari Dr. Neelesh Bhandari
Getting Up-To-Date • India Spends about 1.5% of GDP on Health • Health is an implied fundamental human right in India • Focus Shift from Infectious to Chronic Diseases now
Parameters for Health Rights
Towards Health Rights Social Marketing • Use Proven Marketing Theories Applied To Our Cause to reach critical mass Innovation • Use Technology Enabled Solutions at Point of Care with Patients
Use The Right Marketing Mix + People
Technology and Innovation • Increased Means of communications • Better ways to reach more people • Abundance of single and multiple use devices like mobile smart-phones
Some Examples • Telemedicine Supported Eye care in NE and south India • e-Mamta Tracking Systems • Medical chat rooms by Kerala Government • National Health Portal by GOI • User Defined Health Care at PCMS, Bhopal • Mobile Vaani Projects • Telemedicine project: AIIMS + Afghanistan
Summary • Technology is a great equalizer • Healthcare administrators should make good use of technology, esp. mobile phones • Be Innovative and you can serve more and more people with limited resources
History of health rights • WHO constitution (1948) aims to make highest attainable standard of health as one of the fundamental rights of every human being (without distinction). • Article 12 of The International Covenant on Economic, Social and Cultural Rights (1966) was the first document to outline steps which need to be taken to realize Right to Health. •In May 2000, The Committee on Economic , Social and Cultural Rights adopted a general comment (no. 14) on Right to Health.
Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari CEO: Digital MedCom Solutions Chief Mentor: Society for Knowledge and Health Email: firstname.lastname@example.org
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