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Innovation and Marketing for Health Rights PPT

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Information about Innovation and Marketing for Health Rights PPT
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Published on February 22, 2014

Author: drneelesh

Source: authorstream.com

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Innovation and Marketing for Universal Health Rights: Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari MBBS (AFMC), MD (Path); PGP Human Rights CEO : Digital MedCom Solutions Chief Mentor : Society for Knowledge and Health PowerPoint Presentation: Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari Getting Up-To-Date: Getting Up-To-Date India Spends about 1.5% of GDP on Health Health is an implied fundamental human right in India Focus Shift from Infectious to Chronic Diseases now Parameters for Health Rights: Parameters for Health Rights Falling MMR: Falling MMR Falling IMR: Falling IMR Towards Health Rights: Towards Health Rights Social Marketing Use Proven Marketing Theories Applied To Our Cause to reach critical mass Innovation Use Technology Enabled Solutions at Point of Care with Patients Use The Right Marketing Mix : Use The Right Marketing Mix 5 Ps + People Technology and Innovation:  Increased Means of communications Better ways to reach more people Abundance of single and multiple use devices like mobile smart-phones Technology and Innovation Some Examples :  Some Examples Telemedicine Supported Eye care in NE and south India e- Mamta Tracking Systems Medical chat rooms by Kerala Government National Health Portal by GOI User Defined Health Care at PCMS, Bhopal Mobile Vaani Projects Telemedicine project: AIIMS + Afghanistan Summary: Summary Technology is a great equalizer Healthcare administrators should make good use of technology, esp. mobile phones Be Innovative and you can serve more and more people with limited resources PowerPoint Presentation:  WHO constitution ( 1948 ) aims to make highest attainable standard of health as one of the fundamental rights of every human being (without distinction). Article 12 of The International Covenant on Economic, Social and Cultural Rights ( 1966 ) was the first document to outline steps which need to be taken to realize Right to Health . In May 2000 , The Committee on Economic , Social and Cultural Rights adopted a general comment (no. 14) on Right to Health. History of health rights Innovation and Marketing for Universal Health Rights: Innovation and Marketing for Universal Health Rights Dr. Neelesh Bhandari CEO : Digital MedCom Solutions Chief Mentor : Society for Knowledge and Health Email: drneelesh@digmed.in

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