Published on February 25, 2014
PR – Content Marketing – Copywriting www.inlumino.com.au firstname.lastname@example.org
Business Profile Inlumino Communications provides PR, media relations, content marketing and copywriting services. These services focus on improving an organisation’s external and internal communication and, over time, become critical to the ongoing success of our clients.
About Samuel Spurr Samuel Spurr is a communications specialist who has planned and executed public relations strategies for clients in a variety of sectors. He is a creative communicator with strong media relationships who uses traditional and new media channels to target audiences, deliver key messages, create communities and develop engagement. Qualifications: B.Teach/B.Arts (ACU), MA Communication Management (UTS)
Approach Samuel Spurr, Principal of Inlumino Communications, adopts a collaborative and integrative approach with clients to ensure successful, well-run projects. A flexible and tailor-made service delivery model is offered, based on each client’s individual requirements.
Clients Inlumino Communications has worked in partnership with clients from varied sectors including: • • • • • • Hospitality Financial services Recruitment Photography and design Premium liquor Legal services – References and testimonials available on request.
Current and Previous Clients
Previous Roles In-house PR roles with: Liquor Marketing Group Catholic Education Office Sydney. Freelance editorial contributor to: Drinks Trade Australian Bartender Magazine Australian contributor: Cigar Journal
Case Study • Hustle & Flow appointed Inlumino Communications to implement a publicity campaign that would deliver media coverage of their opening and reviews of the venue. • Inlumino Communications achieved coverage for Hustle & Flow in street and mainstream media, online urban lifestyle sites, and hospitality trade media. • Media highlights include announcements and reviews in Sydney Morning Herald’s Tuesday lift-out Good Food, Concrete Playground, Daily Addict, and Australian Bartender Magazine. • “Inlumino has been bloody awesome! One of the best things we have done is speak with Sam. We always planned to use PR when launching our business, Hustle & Flow Bar, but the reach we achieved was beyond our expectations. We had write ups before we even opened! We featured in local and major media outlets, online and in print. From the time we briefed Sam to dealing with additional media enquiries, it has all been easy and productive. Removing the time and worry of dealing with this part of our business is valuable, and that doubles when you can see the results.” - Tim Duhigg, Owner, Hustle & Flow.
Case Study S.E. Rentals is an independent finance company specialising in vendor equipment finance. To capitalise on the company’s recent rapid growth (57% in 2012, 36% in 2011) Managing Director Steve Sykes wanted to implement a campaign that would increase traffic to S.E. Rentals’ website, improve their Google ranking and improve communication with current and potential clients. Inlumino Communications was appointed in January 2013 to implement all facets of S.E. Rentals’ online communication campaign. Samuel Spurr introduced social media concepts to the organisation and implemented a B2B campaign. Results (22 January 2013 – 22 March 2013) Website o 892 website visits / 501 unique website visitors o 69 website visits via social (55% LinkedIn, 28% Twitter) o Average visit time: 3 minutes Google ranking (as at 22.3.13) o Visible Thoughts blog - page 3, Visible Thoughts blog - page 2 (Pages from Australia) o Vendor Equipment Finance LinkedIn group - page 6
Samuel Spurr Ph. 0438 501 005 www.inlumino.com.au email@example.com
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