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Information Services and Web 2.0: New Challenges and Opportunities.

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Information about Information Services and Web 2.0: New Challenges and Opportunities.
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Published on January 22, 2009

Author: tonta

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Electronic Library: International Scientific Conference, Belgrade, September 25th-28th, 2008 –Summary book- Ed. By A. Vranes, L. Markovic & V. Crnogorac. Belgrade, 2008.
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Information Services and Web 2.0: New Challenges and Opportunities Yaşar Tonta Hacettepe University Department of Information Management tonta@hacettepe.edu.tr yunus.hacettepe.edu.tr/~tonta/ Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 1

Outline • Digital natives, digital immigrants • What is Web 2.0? • What is Library 2.0? • Opportunities • Challenges • Conclusion Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 2

Digital Natives, Digital Immigrants http://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 3

Digital Citizenship Test 1. Can you read this? “kdz n colleG? ms em? U2 cn lrn txtN” 2. Do you (not your kids or grandkids) own an ipod? 3. Have you tried out a Wii? What game do you like the best? Naturalized 4. Do you use a smart phone Immigrant video, photos …)? (ie, email, Citizen Native Fossils 5. Do you IM? Do you Blog? What do you learn from it? 6. Do you know who “Lonely Girl 15” is? 7. Can you name 3 popular ways to watch TV shows without a TV? 0-1 2-7 8-10 11-12 8. Have you ever WiFi’d in Starbucks? 9. Do you know the importance of “mashup” sites? Have you competed in a Mash Up competition? 10. What does MID mean? 11. What is more collaborative Sharepoint or Wiki and what is the difference? Source: Fred Stein, Digital Immigrants, Digital Natives and the Information Age 4 Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 4

The Digital Immigrant – Digital Native Where are you on the digital immigrant to native continuum? Where are you on the digital immigrant to native continuum? Digital Immigrants Portable • Uses Struggling Assumes and Demands “Connectiveness” Mashups to MP3 with the Player customize his Is Comfortable with and Demands concept of e- information Connecte d to the mail vs Mobile Social Software • Uses “Pipes “ Web “snail” mail to customize to customize Is clueless applications Wireless . Uses RSS to about WIKIs Picture make the web and personnel TV phones Why do DN like Social Networks? Why Blog? Instant Connectivity Why do DN use Social Bookmarks ? Wireless phone That are Wireless becoming Totally wired….. handheld the computer …totally digital computer Email, Web …able to multi-task… with maps i IM . Video etc …totally mobile (data, video, voice) Digital Native ...doesn’t know what “LP” or “vinyl” 5 means Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Fred Stein, Digital Immigrants, Digital Natives and the Information Age Source: Slide 5

What is Web 2.0? Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Slide 6

Web 2.0 definition • World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. • development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies. Source: http://en.wikipedia.org/wiki/Web_2.0 Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 7

Characteristics of Web 2.0 • rich user experience • user participation • dynamic content • metadata • web standards and scalability • openness • freedom • collective intelligence by way of user participation Source: http://en.wikipedia.org/wiki/Web_2.0 Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 8

• quot;The Medium Is The Message ... The Audience Is The Contentquot; (McLuhan, 1964) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 9

The Web As Platform Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Slide 10

Examples of Web 2.0 Technologies Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 11

Commoncraft’s Plain English Videos • www.commoncraft.com • Wikis in Plain English (3’52’’ video) • RSS in Plain English (3’44’’ video) • Twitter in Plain English (2’20’’ video) • Social Bookmarking in Plain English (3’25’ video) • Social Networking in Plain English (1’50’’) • Blogs in Plain English • Photosharing in Plain English (2’50’’) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 12

Wikis “A wiki is a freely-expandable collection of interlinked Web 'pages‘, a hypertext system for storing and modifying information - a database, where each page is easily editable by any user … .” (Leuf and Cunningham 2001, 14) • Wikis in Plain English (3’52’’ video) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 13

Blog for BBY310: Information Systems Design (an undergrad course) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 14

RSS Feeds • Feeds are documents used to transfer frequently updated digital content to users. • This content ranges from news items, weblog entries, installments of podcasts, and virtually any content that can be parceled out in discrete units. – You syndicate, or publish, content by producing a feed to distribute it. – You subscribe to a feed by reading it and using it. – You aggregate feeds by combining feeds from multiple sources. Source: http://mashupguide.net/1.0a/858Xch04.pdf Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 15

RSS feeds of Flickr photos that are tagged with “Silivri” (hometown nearby Istanbul) It notifies me whenever a new picture with the tag “Silivri” is uploaded to Flickr by anyone Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 16

Yahoo! Pipes (Hacettepe) News items on my university (Hacettepe) from different sources are gathered and fetched to my default iGoogle page. Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 17

Instant Messaging (IM) • Software provided by AOL, Yahoo!, MSN and Google Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 18

Tagging, Bookmarking and Social Networking Sites • Del.icio.us: www.del.icio.us • Flickr: www.flickr.com • CiteULike: www.citeulike.org • Connotea: www.connotea.org • LibraryThing: www.librarything.com • TagCloud: www.tagcloud.com • Yahoo's MyWeb: http://myweb.yahoo.com • ... Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 19

Folksonomies Source: Khare & Çelik, 2006 Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 20

19 social bookmarking sites compared Source: www.irox.de/file_download/3 Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 21

Flickr (pictures tagged with “bosphorus” and its location on the Google Map) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 22

Slideshare Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 23

Twitter Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 24

Twitter (cont’d) Broadcasting what you are doing at any given moment (like sending postcards all over the world whenever you wish Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 25

Mashups / Remixes pulling together data from different sites and merging content client- and server-side Full-text of the book is available at http://blog.mashupguide.net/toc/ Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 26

Housingmaps.com Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 27

Housingmaps.com (cont’d) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 28

Housingmaps.com (cont’d) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 29

Web 2.0 + Library = Library 2.0 (Miller, 2005) • Library 2.0 reflects a transition within the library world in the way that services are delivered to users. • Library 2.0 attempts to harness the library user in the design and implementation of library services by encouraging feedback and participation. • The Library 2.0 model offers bi-directional service and increases flow of information from the user back to the library. Source: http://en.wikipedia.org/wiki/Library_2.0 Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 30

Library 2.0 Meme Map Source: http://www.flickr.com/photos/42538191@N00/113222147/ Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 31

Source: Michael C. Habib, Toward Academic Library 2.0: Development and Application of a Library 2.0 Methodology Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia http://www.flickr.com/photos/habibmi/318027173/in/set-72157594247454511/ Slide 32

Web 2.0 in Library 2.0 • Diffusion • Concentration Lorcan Dempsey’s blog: http://orweblog.oclc.org/archives/001556.html Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 33

Diffusion • covers a range of tools and techniques which create richer connectivity between people, applications and data; • support writers as well as readers; • provide richer presentation environments; • blogs and wikis; RSS; social networking; crowdsourcing of content; websites made programmable through web services and simple APIs; simple service composition environments; Ajax, flex, silverlight; and so on; • Much of the library discussion of Web 2.0 is about 'diffusion', about a set of techniques for richer interaction. It is appropriate that libraries should offer an experience that is continuous with how people experience the web. Source: http://orweblog.oclc.org/archives/001556.html Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 34

Concentration • Involves major gravitational hubs (google, amazon, flickr, facebook, propertyfinder.com). • Concentrates data, users (as providers and consumers), and communications and computational capacity. • They build value by collaboratively sourcing the creation of powerful data assets with their users. • The value grows with the reinforcing property of network effects: the more people who participate, the more valuable they become. And opening up these platforms through web services creates more network effects. • These sites also mobilize usage data to reflexively adapt their services, to better target particular users or to identify design directions. Source: http://orweblog.oclc.org/archives/001556.html Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 35

Library management environment • Places where data needs to be concentrated to create value: aggregating user data across sites (e.g. counter data), or aggregating user created data (tags, reviews), or aggregating transactions (e.g. circulations, resolver clickthroughs). • Motivations here are to drive business intelligence which allows services to be refined (e.g. how does my database usage compare to that of my peer group), to develop targeted services (people who like this, also liked that), to improve local services (e.g. add tags or reviews). • These are examples where scale matters, where data may need to be concentrated above the individual library level. Source: http://orweblog.oclc.org/archives/001556.html Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 36

User & library environments enmeshed Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Source: http://orweblog.oclc.org/archives/001556.html Slide 37

Applicable Web 2.0 technologies • Diffusion • Concentration • Library Mgmt – RSS – Google Environment – Wikis – Amazon – User data – Blogs – Flickr – Tags – Podcasts – Facebook – Reviews – IM – … – Circulations – Twitter – Clicks – Social networking – … (Folksonomies) – Simple APIs – Mashups/Remixes Source: http://orweblog.oclc.org/archives/001556.html Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 38

Examples of Library 2.0 Technologies Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 39

LIS Wiki Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 40

RSS in the Library • Dissemination of information about recently acquired info sources • Informing users about this without them visiting the Library • RSS links to databases and e-journal packages Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 41

Instant Messaging (IM) • Internal use (e.g., collaboration between library personnel) • External use (e.g., providing virtual reference services through IM) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 42

Library Lookup Bookmarklet Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 43

The Library of Congress LC asks users to describe what they see in the picture and enter tags Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 44

Nat’l Library of Australia’s Gateways Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 45

LibraryThing Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 46

Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 47

Second Life Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 48

Second Life Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 49

Programmableweb.com Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 50

More than 3,000 mashups Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 51

Mashups for libraries Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 52

GuruLib Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 53

Subject tags cloud, AquaBrowser, the front-end of the U. of Chicago Library) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 54

U of Huddersfield Library Catalog Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 55

UHL catalog’s “Amazoogle”-like features Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 56

OCLC WorldCat search for “tonta” Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 57

Holding libraries of “Performance evaluation of Turkish search engines” by Y. Tonta Holding libraries Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 58

Different citation styles for “Performance evaluation of Turkish search engines” by Y. Tonta Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 59

Transfer of bibliographic info to Endote Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 60

Bibliographic info can be saved in user-created lists Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 61

More choices Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 62

OCLC WorldCat personal accounts Everybody can open a WorldCat account Additional info can be added Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 63

OCLC WorldCat user-supplied info . . . Tags Registered users can add their own tags to describe this item Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 64

. . . and user-supplied tags become part of t OCLC WorldCat bibliographic record Tags added Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 65

OCLC WorldCat user-supplied info . . . Notes Note added Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 66

. . . becomes part of the bibliographic record Newly added note becomes part of the bibliographic record TOC can also be added Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 67

User-supplied Table of Contents . . . TOC (cut and pasted) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 68

. . . becomes part of the bibliographic record TOC becomes part of the bibliographic record Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 69

A book review can be added to the bibliographic record A book review can be added Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 70

URL address of the book review URL of the book review that apeared in Türk Kütüphaneciliği Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 71

OCLC WorldCat info on other books by the author Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 72

OCLC WorldCat info on other books by author (cont’d) Other books Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 73

Co-authors Co-authors Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 74

OCLC WorldCat is not limited with books Journal article Internet resources 25-27 September 2008, Belgrade, Serbia Electronic Library Conference, Slide 75

Bibliographic record can be bookmarked and shared Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 76

More social bookmarking and networking sites Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 77

Google Bookmark Can be added as Google Bookmark Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 78

Saving a bookmark on delicious Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 79

http://delicious.com/ytonta Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 80

Bibliographic record can be posted to the Wall in your Facebook account . . . Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 81

. . . with a comment attached Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 82

so that everyone in the Friends list of Y. Tonta can see it Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 83

OCLC WorldCat can be searched from within Facebook if added as an Application Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 84

WorldCat recommendations Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 85

Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 86

Challenges • Resource-centric vs. relationship centric approach (Lagoze, 2000) • Personalization • Recommendation systems • Merging user-created content with the standard content • Social semantic Web (Web 3.0) Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 87

Web 3.0 = Web 2.0 + Semantic Web • Social semantic Web • Meaning • Locating and fusing information automatically • Performing basic reasoning Greaves & Mika, 2008 Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 88

Useful links • Prensky, 2001 M. Prensky, Digital natives, digital immigrants, On the Horizon 9 (5) (2001), pp. 1–6. • Web 2.0 - A YouTube video made by Michael Wesch explaining Web 2.0 (4’33’’). • Housingmaps (www.housingmaps.com) • CommonCraft (www.commoncraft.com) • Jon Udell: The LibraryLookup Bookmarklet Generator http://weblog.infoworld.com/udell/stories/2002/12/11/librarylookupGenerator.html • Raymond Yee, Pro Web 2.0 Mashups: Remixing Data and Web Services. New York: Springer, 2008. http://blog.mashupguide.net/toc/ • Lorcan Dempsey’s weblog On libraries, services and networks. http://orweblog.oclc.org/ • Programmableweb. www.programmableweb.com • Key differences between Web 1.0 and Web 2.0 by Graham Cormode and Balachander Krishnamurthy First Monday, Volume 13 Number 6 - 2 June 2008 http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2125/1972 • Miller, P. (2005). quot;Web 2.0: Building the New Libraryquot; Ariadne Issue 45, http://www.ariadne.ac.uk/issue45/miller/intro.html • Tonta, Y. (2003). The Personalization of Information Services, Information Management Report, (August 2003), pp. 1-6. (PDF copy) • See also links in slides Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 89

Information Services and Web 2.0: New Challenges and Opportunities Yaşar Tonta Hacettepe University Department of Information Management tonta@hacettepe.edu.tr yunus.hacettepe.edu.tr/~tonta/ Electronic Library Conference, 25-27 September 2008, Belgrade, Serbia Slide 90

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