Published on March 4, 2014
Information architecture 101 What goes on your website and where?
Introduction Who’s in the room?
Agenda • • • • • • How to identify audiences and define users Gathering information about audiences & users Mapping audiences & users Mapping and organizing content User goals and flows Wrapping things up
Website Problems • • • • • • • • Too Much Content Too Much Content on the Home Page User’s Can’t Find Anything No Starting Point! High Bounce Rates & Low Engagement Looks Ugly! Don’t Know Where To Start Other…
What is Information Architecture? • Intentionally designed with users in mind and starts with them. • It’s the basic structure of how information is organized so users can complete a goal. • Provides hierarchy and helps understand how to prioritize content. • Guides users towards a certain path and provide them options.
Gathering information Listening & Research • Interviews • Analytics • Trends • Personas
User Groups & Goals Prioritizing users & their needs • Impression goals • Collection goals • Action goals
Where can I get information? Do they align with our program & mission? Who can I interview? What will the experience be like? How can we fund them? How do I get involved? What will the experience be like? What services are available? How do I get involved? How can I get resources? How will I benefit from them? How much does positioning cost?
Supporters Impression Goal: Trustworthy, Reliable, Prestigious Collection Goal: History, Mission, Programs & Activities Action Goals: Contact, Give Money Members of Our Community Impression Goal: Trustworthy, Positive, Engaging Collection Goal: Programs & Activities, Services Action Goals: Contact, Volunteer, Participate People who will Tell Our Story Impression Goal: Reliable, Unique Collection Goal: Current Activities, Stories, Data Action Goals: Contact for interview, Share stories
Mapping Content • Organizing content • User flows and goals
Review • • Identify Audiences • • • Organize audiences into user groups Conduct research and collect insights, data and information Establish impression, collection & action goals Organize content based on user goals and flows
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Information architecture is ... Plan information architecture for Web content ... It is useful to divide information analysis for Web site planning ...
Information Architecture - planning out a web site. ... what information and services they need from a web ... First you decide on the content of a web ...
Sometimes called information architecture, or IA planning, ... the Web development ... as sidebar content. Make sure your architecture-planning method ...
... of information architecture’ as content, ... and planning. The end goal of information ... web site information architecture ...
Information Architecture Section 1: Information Architecture Articles, Tutorials, Resources, and Books
Information Architecture is the ... The content on the Web Guide remains ... It is about planning where information and services will be ...
1 Information architecture; 2 Website architecture vs. web design; 3 See also; 4 External links
The Web Content & Experience ... 5 Critical Steps to SharePoint Information Architecture Planning ... Planning your IA. Information architecture is a key ...
Site diagrams are also useful when your project moves from planning to web ... information architecture ... content; Mailing address and email information;
Chapter contents. Organizing Your Information; ... Every web site has an information architecture, ... a broad range of design and planning ...