Published on March 4, 2014
Information architecture 101 What goes on your website and where?
Introduction Who’s in the room?
Agenda • • • • • • How to identify audiences and define users Gathering information about audiences & users Mapping audiences & users Mapping and organizing content User goals and flows Wrapping things up
Website Problems • • • • • • • • Too Much Content Too Much Content on the Home Page User’s Can’t Find Anything No Starting Point! High Bounce Rates & Low Engagement Looks Ugly! Don’t Know Where To Start Other…
What is Information Architecture? • Intentionally designed with users in mind and starts with them. • It’s the basic structure of how information is organized so users can complete a goal. • Provides hierarchy and helps understand how to prioritize content. • Guides users towards a certain path and provide them options.
Gathering information Listening & Research • Interviews • Analytics • Trends • Personas
User Groups & Goals Prioritizing users & their needs • Impression goals • Collection goals • Action goals
Where can I get information? Do they align with our program & mission? Who can I interview? What will the experience be like? How can we fund them? How do I get involved? What will the experience be like? What services are available? How do I get involved? How can I get resources? How will I benefit from them? How much does positioning cost?
Supporters Impression Goal: Trustworthy, Reliable, Prestigious Collection Goal: History, Mission, Programs & Activities Action Goals: Contact, Give Money Members of Our Community Impression Goal: Trustworthy, Positive, Engaging Collection Goal: Programs & Activities, Services Action Goals: Contact, Volunteer, Participate People who will Tell Our Story Impression Goal: Reliable, Unique Collection Goal: Current Activities, Stories, Data Action Goals: Contact for interview, Share stories
Mapping Content • Organizing content • User flows and goals
Review • • Identify Audiences • • • Organize audiences into user groups Conduct research and collect insights, data and information Establish impression, collection & action goals Organize content based on user goals and flows
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Information architecture is ... Plan information architecture for Web content ... It is useful to divide information analysis for Web site planning ...
Information Architecture - planning out a web site. ... what information and services they need from a web ... First you decide on the content of a web ...
Sometimes called information architecture, or IA planning, ... the Web development ... as sidebar content. Make sure your architecture-planning method ...
... of information architecture’ as content, ... and planning. The end goal of information ... web site information architecture ...
Information Architecture Section 1: Information Architecture Articles, Tutorials, Resources, and Books
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1 Information architecture; 2 Website architecture vs. web design; 3 See also; 4 External links
The Web Content & Experience ... 5 Critical Steps to SharePoint Information Architecture Planning ... Planning your IA. Information architecture is a key ...
Site diagrams are also useful when your project moves from planning to web ... information architecture ... content; Mailing address and email information;
Chapter contents. Organizing Your Information; ... Every web site has an information architecture, ... a broad range of design and planning ...