Infographic: The New Customer Journey

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Information about Infographic: The New Customer Journey

Published on February 24, 2014

Author: avanade



B2B buyers are borrowing from the habits of B2C shoppers and shifting control of the sales process out of the hands of the seller. Progressive companies that understand this shift and are making smart changes to respond are seeing significant business results.

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The New Customer Journey: Where does your organization fit in? Enterprise buyers are mimicking consumer shopping behaviors. Opportunities for enterprise sales to influence B2B buyers. B2B buyers value 3rd party information Intense focus on the customer experience 61% say third party information is more valuable. 56% customers report paying 30% more for a positive buying experience. BUY Rethink your sales process B2B buyers share information publically 60% companies with new business processes report increased revenue and customer loyalty. 42% do reviews on third party sites. Your Customer What are successful enterprises doing? 80% have changed at least one business process in the past three years to interact better with customers. 45% 44% are increasing customer service and support technologies. are giving IT a greater role in the customer experience. 32% 40% are adding employees to interact with customers. © 2014 Avanade. All rights reserved Learn more at are adding automation to the sales process. Avanade can help frame up a Work Redesigned solution for your business.

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