Infographic: Maintaining an agency's creativity & culture during growth

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Information about Infographic: Maintaining an agency's creativity & culture during growth
Design

Published on March 7, 2014

Author: Exsystems

Source: slideshare.net

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Birmingham-based digital agency Clever Cherry talk to Synergist about maintaining creativity and culture during growth.

www.synergist.co.uk MAINTAINING AN AGENCY’S C R EAT I V I TY & C U LT U R E DURING GROWTH Thanks to for their insights on this topic. clevercherry are a Birminghambased 30-strong team of creative and digital specialists. Nigel Wilson Managing Director Contributions by: Ian Allen Founder Deep Sangar Production Manager 2 Y EA RS O F C O N STA N T C H A N G E Deep Sangar, Production Manager “WE’VE JUST BEEN THROUGH 24 MONTHS OF MAJOR CHANGE. NEW PREMISES. GLASS. NEW LAYOUT. OPEN PLAN. 7 LIVE WEBCAMS FOR ALL TO SEE US! TOTAL TRANSPARENCY T E A M E X PA N S I O N . 15 FROM 30 TO PEOPLE D U E TO N E W A C C O U N T W I N S A N D C L I E N T D E V E LO P M E N T N E W S Y S T E M : S Y N E R G I S T. WE PREVIOUSLY USED A BASIC JOB BAG SYSTEM. PRIOR TO THAT, WE SIMPLY USED I N T E R N A L LY DEVELOPED S P R E A D S H E E T S .” D I D A LL TH IS CHA N G E A FFECT T H E I R C U LT U R E & C R E AT I V I T Y ? “I T ’S A FA N TA ST I C WO R K I N G E N V I RO N M E N T H E R E” “I T ’S A H A P P Y P L AC E TO WO R K” “N I G E L A N D I A N A R E G R EAT B O S S ES” “ T H E Y G I V E YO U R ES P O N S I B I L I T Y” “ T H E Y E M P LOY R EA L LY TA L E N T E D P EO P L E, A N D M A K E S U R E T H E Y S E E YO U A S O N E” “I T A L L P U L L S TO G E T H E R. T H E AT M O S P H E R E I S B R I L L I A N T ” Nigel Wilson, Managing Director “O U R C R EAT I V I T Y I S A S H I G H A S E V E R, AND W E’R E P L EA S E D THE C U LT U R E IS TO SAY R EA L LY T H AT WO R K I N G. T H AT ’S V E RY I M P O RTA N T TO U S H E R E” Recent work by clevercherry W HY IS R ETA I N I N G TH E CU LTU R E I M P O R TA N T T O T H E M ? “I T ’S W H O W E A R E. YO U D O N’ T WA N T TO LO S E T H E I M P O RTA N T A S P EC T S O F YO U R P E RS O N A L I T Y A N D W H AT YO U STA N D F O R. W E’V E 5 G OT P EO P L E H E R E W H O C A N R E M E M B E R W H E N T H E R E W E R E O N LY I N T H E C O M PA N Y” P EO P L E “I B E L I E V E T H AT C U LT U R E I S T H E K E Y I N O U R I N D U ST RY. I A N A L L E N S E T T H E TO N E O F T H E C U LT U R E H E R E. A N D N OW W E’R E R U N N I N G W I T H I T AT F U L L S P E E D.” “I N T WO WO R D S: W E’R E TA L K I N G O P E N N ES S A N D E M P OW E R M E N T ” ABOUT “I T ’S ST I L L A J O U R N E Y. N OT H I N G H A P P E N S AU TO M AT I C A L LY. YO U H AV E TO WO R K AT I T A L L T H E T I M E. B U T I T ’S E XC I T I N G TO F E E L T H E B U Z Z A RO U N D H E R E” Ian Allen, Founder D U B I O U S T H AT “F R A N K LY I WA S W E C O U L D M A I N TA I N O U R C U LT U R E A N D K E E P C R EAT I V I T Y L E V E L S H I G H W I T H A L L T H ES E C H A N G ES. A N D I M P L E M E N T I N G SY N E R G I ST O N TO P O F I T A L L! A N D H E R E O F A L L P L AC ES! B E L I E V E M E, I F YO U C A N M A K E I T WO R K A N Y W H E R E...” YO U C A N M A K E I T WO R K H E R E, A N D C L E V E R C H E R RY T O D AY ? “SY N E R G I ST P U L L S E V E RY T H I N G TO G E T H E R...” “... J O B S, EST I M AT I N G, S C H E D U L I N G, P U R C H A S E O R D E RS, Q U OTAT I O N S” “I T T E L L S M E I M M E D I AT E LY A B O U T T H E STAT E O F E V E RY J O B, T H E R EQ U I S I T I O N S, T H E T I M E R E M A I N I N G, T H E T I M E Q U OT E D, E V E RY T H I N G” “I T F L AG S U P P RO B L E M S EA R LY O N” “AT T H E E N D “I G E N E R AT E A R E P O RT T H AT S H OW S A L L T H E K E Y I N F O R M AT I O N, W H I C H I USE TO EMAIL THE ACCOUNT MANAGERS W I T H U P DAT ES, S L I P PAG ES E TC. ” O F E V E RY DAY...” “I T M A K ES I T EA S I E R T H A N E V E R F O R M E TO WO R K W I T H T H E AC C O U N T M A N AG E RS A N D WO R K O U T W H AT W E N E E D TO D O TO K E E P O N T R AC K” “AT A Q U I C K GLANCE I CAN SEE EVERYTHING...” “I T ’S V E RY F L E X I B L E. I T ’S A G R EAT SYST E M.” STUDIO HAS BENEFITTED GREATLY. IT’S REMOVED A LOT OF ADMIN FROM THEM. IT’S CLEANED EVERYTHING UP. MADE IT “THE SLICK. NO MORE POST-IT NOTES FLYING AROUND! NO MORE PHYSICAL TIMESHEETS! NO, WE WOULDN’T GO BACK TO ALL THAT NOW.” CHANGE. “OF COURSE SOME PEOPLE ARE WARY OF A FEW WERE SCEPTICAL. I MIGHT EVEN HAVE BEEN ONE MYSELF! BUT IT ONLY TAKES A VERY SMALL TIME TO ADAPT TO NEW THINGS. THE SYSTEM MAKES THEIR LIVES EASIER. AFTERWARDS, YOU FIND YOURSELF SAYING “WHAT WAS ALL THE FUSS ABOUT” Recent work by clevercherry “FOR THE PAST TWO YEARS WE’VE BEEN INVESTING IN PEOPLE, PREMISES AND THE SYSTEM. EVERYTHING’S CONNECTED NOW. IT’S ALL COME TOGETHER. IT’S PAYING OFF, AND I CAN BREATHE A SIGH OF RELIEF!” "YO U ' v e g o t t o T H I N K FA S T TODAY. AN ACCOUNT MANAGER ASKS YOU ABOUT SOME COSTINGS. WITH THE HISTORY OF PREVIOUS JOBS IN FRONT OF YOU, YOU CAN SAY ‘HERE’S WHAT HAPPENED BEFORE.’ IT MAKES DECISION-MAKING EASIER AND MORE TRANSPARENT” “WE NO LONGER HAVE TO RELY ON AND EXPERIENCE GUT INSTINCT ALONE. IT’S THERE IN BLACK & WHITE. SYNERGIST GIVES ME THE REPORTS I NEED”. “IT’S E D U C AT I N G THE TEAM. THEY MAKE BETTER DECISIONS NOW. IT PROMOTES SELFEDUCATION. TEAM MEMBERS ARE MUCH MORE AWA R E NOW OF WHAT COSTS GO INTO A JOB. IT MEANS THAT EVEN THOUGH WE’RE BENEFITTING FROM SYNERGIST T O D AY , NEXT YEAR WE’LL BENEFIT EVEN MORE... “WE’VE CHANGED BEYOND RECOGNITION IN THE PAST TWO YEARS. BUT WE STILL HAVE AT OUR CORE” WHO WE ARE “CLIENTS ARE MORE SAVVY. THEIR FRUGAL BUDGETS HAVE TODAY, MORE BEEN TIGHTENED. THEIR £ HAS TO GO FURTHER. SO YOU HAVE TO NEVER BEEN MORE IMPORTANT TO BE ABLE TO DELIVER EFFICIENTLY” RESPOND. IT’S ‘ SY N E R G I ST H A S H E L P E D U S B E M O R E SCALABLE. P EO P L E A R E MORE EMPOWERED NOW. D EC I S I O N S T H AT USED TO D RO P RELENTLESSLY I N TO M Y L A P E V E RY DAY A R E N OW TA K I N G P L AC E W I T H NO FUSS. THAT’S A PAYOFF T H AT K E E P S O N PAY I N G... For other Synergist infographics and guides, see ’ www.synergist.co.uk/info Implementation and consultation by www.synergist.co.uk 01625 572 690 www.exsystems.co.uk 01455 553 246

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