Infographic: London-based advertising agency on procurement departments

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Information about Infographic: London-based advertising agency on procurement departments
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Published on March 7, 2014

Author: Exsystems

Source: slideshare.net

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London-based advertising agency RLH talk to Synergist about coming out on top with procurement departments.

www.synergist.co.uk COMING OUT ON TOP WITH PROCUREMENT D E PA R T M E N T S ‘ YEARS 36 RLH are a London-based full-service B2B advertising agency. They began back in 1977, and have a team of 28. Chris Ross, MD, talks here of the demands of large corporate clients today, the rise in procurement and how he and his management team have transformed the agency in response. Chris Ross HOW DOES AN AGENCY THRIVE FOR IN A ROLLERCOASTER WORLD? ONE ANSWER IS NOT TO BE AFRAID OF CHANGE AND TO HAVE THE COURAGE TO REINVENT AND ADAPT TO CLIENTS’ NEEDS. “CLIENTS DEMAND ROI, QUITE RIGHTLY. AND IN RECENT YEARS WE’VE SEEN MAJOR CORPORATE CLIENTS INTRODUCE PROCUREMENT. COMPREHENSIVE LEVELS OF TWO SIDES “BUT THERE ARE TO T H AT. W E B E L I E V E P RO C U R E M E N T TEAMS MUST APPRECIATE WHAT IT IS WE OFFER. WE SEE IT AS PART OF OUR ROLE TO HELP THEM BETTER UNDERSTAND: E X AC T LY W H AT W E D O H OW W E O P E R AT E W H AT T H E Y A R E B U Y I N G W H AT T H E Y S H O U L D E X P EC T F RO M U S “ THEY ALSO NEED TO KNOW HOW HARD WE WORK TO F O RG E S T RO N G PA RT N E RS H I P S WITH THEIR BRAND TEAMS TO ENSURE THEY ACHIEVE THEIR MARKETING GOALS AND MEET THEIR BUSINESS AND BUDGET REQUIREMENTS. ‘ WE ARE CUSTODIANS OF THEIR BRANDS AND BUDGETS. WE TAKE THIS RESPONSIBILITY SERIOUSLY. WE TOTALLY EMBRACE PROCUREMENTSTYLE THINKING, WHICH HAS PAID OFF STRONGLY FOR US. IT INCLUDES: P L A N N I N G | S TAT E M E N T S O F WORKS | CLEAR AREAS OF RESPONSIBILITY | EVIDENCE S U P P O R T I N G T I M E TA K E N A N D COSTS | PROMPT INVOICING "LIKE ’ IT OR NOT, PROCUREMENT HERE TO STAY. FORTUNATELY, IS ATTITUDES TOWARDS PROCUREMENT HAVE MATURED IN MANY LARGE ORGANISATIONS TODAY. PROCUREMENT D E PA R T M E N T S ARE THEREFORE N OT TH E EN EMY " ‘BENEFIT ONCE IN THE KNOW, AGENCIES CAN GREATLY PROCESS AND THE DEEPENED RELATIONSHIPS THAT CAN FROM THE ’ DELIVERABLES FLOW FROM PROCUREMENT. “IT IS IMPORTANT TO SCOPE THE IN A DETAILED AND CLEAR WAY. EXPECTATIONS AROUND WAYS OF WORKING IN BOTH THE ‘INPUT’ AND ‘OUTPUT’ STAGES OF THE PROCESS SHOULD BE HIGHLIGHTED, SUCH AS: T H E A P P ROVA L P RO C ES S STA K E H O L D E R I N VO LV E M E N T T EA M C O M P O S I T I O N % O F A S S U M E D T I M E TO B E S P E N T O N D E L I V E R I N G P ROJ EC T S OV E R H EA D R EC OV E RY D E TA I L S O F T H I R D PA RT Y C O ST S” O BV I O U S LY YO U N E E D TO H AV E G O O D DATA S O YOU ARE ON TOP OF IT ALL. WHICH BRINGS US TO... “WE CHOSE 10 SY N E R G I S T YEARS ISSUE WAS A G O. GETTING ONE OUR ACCOUNT MANAGEMENT TEAMS SEE TO IT AS A GET IT. THEN WE’VE UPDATED THE SYSTEM, GIVEN MORE TRAINING TO OUR TEAMS AND NOW HAVE AND HELP AND SUPPORT THEM, NOT TOOL DATA REPORTING AT TO BE A FINANCE TOOL TO BEAT PEOPLE WITH! ONCE THEY SEE THE OVER TIME POWER OF WHAT IT DOES FOR THEM, OUR FINGERTIPS HELP US MAKE WHICH BETTER, AND MORE INFORMED DECISIONS " THEY “OUR CLIENT BRAND TEAMS ARE HAPPY THAT WE OUR GIVE THEM CLIENT THE CREATIVITY PROCUREMENT THEY TEAMS ARE NEED. ALSO HAPPY. THAT’S BECAUSE WE ARE TRANSPARENT AND SO WE’RE SEEN TO BE TRUSTWORTHY. OUR AGENCY DIRECTORS ARE HAPPY, AS THEY CAN INSTANTLY REVIEW ANY PROJECT AND MONITOR THE SUCCESS OF OUR TEAMS. SO IT’S A WIN-WIN FOR ALL. THERE IS NO DOUBT THAT SYNERGIST IS PART OF THE PROCESS THAT HELPS OUR AGENCY DELIVER. For other Synergist infographics & guides, see www.synergist.co.uk/info Implementation and consultation by www.synergist.co.uk 01625 572 690 www.exsystems.co.uk 01455 553 246

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