Published on March 7, 2014
www.synergist.co.uk HOW BECAME THE UK’S LEADING B U S I N ESS A P P D EV ELO P ER Many thanks to Sarah Weller, Mubaloo’s Managing Director (London) who found time to fill us in on Mubaloo’s secrets. Just how did they reach that coveted business app top spot? 4 YEARS AGO... • The business apps marketplace was not yet established • Prospects and the media were wary • Economic conditions were challenging “WE DECIDED THAT TO BECOME A LEADER IN THE ENTERPRISE MOBILE APP MARKET WE CREDIBILITY, CREATE A STREAMLINED PROCESS AND BE EXPERTS IN DESIGN, INTEGRATION AND CROSS-PLATFORM DEVELOPMENT” BUILD THE 1 TO OUR 7 KEY STEPS THEY TOOK FOCUS & COMMUNICATION “ THEY FOCUSED ON BUSINESS APPS • IN POSITIONING TO PROSPECTS • IN COMMUNICATIONS TO THE MEDIA “ NEEDED • IN EDUCATING THE MARKET i 2 UNDERSTANDING CLIENTS THEY ORGANISED WORKSHOPS • THEY SPENT TIME LISTENING TO CLIENT ISSUES, AND BUILT UP THEIR KNOWLEDGE OF WHAT MOBILE COULD OFFER • THEY SET UP WORKSHOPS, SOMETIMES WITH MULTIPLE STAKEHOLDERS, TO UNDERSTAND CLIENTS IN DEPTH -- NEEDS, INTEGRATION, OBJECTIVES 3 CREATING THE PROCESS THEY REALISED THAT RISK AVERSE ENTERPRISES CRAVE TRANSPARENT PROCESSES FOR TRUST PLANNING SCOPING MULTI-PLATFORM SECURITY INFORMATION ARCHITECTURE USER JOURNEY AND EXPERIENCE CONSULTANCY BACKEND INTEGRATION QUALITY ASSURANCE £ £ £ £ £ TESTING 4 MANAGING PRICING THEY MAINTAIN MARGINS BY AVOIDING SURPRISES • BESPOKE APP DEVELOPMENT IS A COMPLEX PROCESS. MUBALOO HAS WORKED HARD TO REFINE THE ACCURACY OF THEIR QUOTING • THIS AVOIDS SURPRISES FOR THE CLIENT AND ENSURES MUBALOO REMAINS PROFITABLE 5 HIRING THE TALENT THEY INVEST IN RECRUITMENT • CLIENTS WANT TO MEET THE TEAM. MUBALOO DOESN’T OUTSOURCE DEVELOPMENT OVERSEAS. TEAMS WORK SIDE BY SIDE: EFFICIENCY & LEARNING • THEY WORK WITH THE BRISTOL UNIVERSITY DEPT OF COMPUTER SCIENCE. ‘IT’S IMPORTANT FOR US TO FIND THE RIGHT PEOPLE SO WE STAY AHEAD AND KEEP INNOVATING’ synergist 6 R INSTALLING SYNERGIST THEY SOUGHT SCALABILITY FOR GROWTH • SYNERGIST BRINGS ENTERPRISE-QUALITY JOB COSTING AND PROJECT MANAGEMENT • PLUS LIVE PROJECT VISIBILITY FOR THE ENTIRE TEAM, WITH SCALABILITY FROM 10-500 EMPLOYEES 7 FINDING CONFIDENCE THEIR CONFIDENCE SOARED • WITH THE ABOVE STEPS IN PLACE, MUBALOO BEGAN WINNING MAJOR ENTERPRISE WORK AND CONFIDENCE ROCKETED All quotes are by SARAH WELLER, MUBALOO’S MANAGING DIRECTOR (LONDON) ‘ Then, when the app market began to explode, we had the right talent and expertise in place. At that point, our commitment to these seven stages really paid off, and business and awards started coming in. When working with FTSE 250 companies, you have to prove that you can do complex work, satisfy client requirements and always be professional. This comes from having the right processes and systems in place that grow with your business. ’ THE PART SYNERGIST PLAYS ‘ ESSENTIA L THAT W E FOR US IT IS D ELIVER G R EAT A PPS, O N TI M E A N D O N B U D G ET. SYN ERG IST G IVES US TH E TO O LS TO M A KE SU R E W E CA N M O N ITO R TH IS EVERY STEP O F TH E WAY. ‘ ’ Synergist helps us throughout our whole process. From monitoring our lead generation, pipeline and new business activity all the way through to setting up client projects and monitoring their health. ’ ‘ N ERG I ST S H OWS U S SY FOR EVERY PROJECT H OW M U C H WO R K I S D O N E VS T H E A M O U N T B I LLED Do we have enough time to complete the job on plan? Are we overrunning? Is the project in good health? THESE ARE ESSENTIAL WEEKLY ANALYSES WE MAKE WITH THE SYSTEM. WE ALSO CHECK STAFF UTILISATION WEEKLY. ‘ ’ Plus we use Synergist in our marketing management. We track our lead sources very carefully with it. It’s really important for us to know which marketing initiatives work and which ones don’t. It helps us decide how we should be allocating budgets. I also create reminders of actions and who to call – you can set it all up in Synergist. ‘ ’ We check the business pipeline weekly with Synergist – it’s essential. Which projects are 95% likely to come in? 75%? 50%? It helps us decide what resources we need to start pencilling into projects. ’ ‘ T H I N G S H A P P EN FAST HERE. YOU HAVE TO KEEP ON TOP OF IT For other Synergist infographics and guides, see www.synergist.co.uk/info www.synergist.co.uk ’
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Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...
Mubaloo explains how they became the UK's leading business app developer. ... Mubaloo user story infographic. ... MUBALOO BECAME THE UK'S LEADING BUSINESS ...
BECAME THE UK’S LEADING 4 ... Just how did they reach that coveted business app top spot? ... MUBALOO DOESN’T OUTSOURCE DEVELOPMENT OVERSEAS.
An infographic of how Mubaloo became the UK's leading business app ... How Mubaloo became the UK's leading business app developer. ... of this infographic.
... about how they became the UK's leading business app developer. http ... Case Study | Mubaloo ... Infographic. case study. business apps. ...
How Mubaloo became the UK's leading business app developer. ... in infographic form. Synergist home page. ... See how your business can grow using Synergist.
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In this infographic/case study, ... Mubaloo. Sarah Weller ... talks to us about how they became the UK's leading business app developer.