advertisement

Infographic: How Mubaloo became the UK's leading business app developer

50 %
50 %
advertisement
Information about Infographic: How Mubaloo became the UK's leading business app developer
Design

Published on March 7, 2014

Author: Exsystems

Source: slideshare.net

Description

Mubaloo, a digital agency talk to Synergist about how they became the UK's leading business app developer.
advertisement

www.synergist.co.uk HOW BECAME THE UK’S LEADING B U S I N ESS A P P D EV ELO P ER Many thanks to Sarah Weller, Mubaloo’s Managing Director (London) who found time to fill us in on Mubaloo’s secrets. Just how did they reach that coveted business app top spot? 4 YEARS AGO... • The business apps marketplace was not yet established • Prospects and the media were wary • Economic conditions were challenging “WE DECIDED THAT TO BECOME A LEADER IN THE ENTERPRISE MOBILE APP MARKET WE CREDIBILITY, CREATE A STREAMLINED PROCESS AND BE EXPERTS IN DESIGN, INTEGRATION AND CROSS-PLATFORM DEVELOPMENT” BUILD THE 1 TO OUR 7 KEY STEPS THEY TOOK FOCUS & COMMUNICATION “ THEY FOCUSED ON BUSINESS APPS • IN POSITIONING TO PROSPECTS • IN COMMUNICATIONS TO THE MEDIA “ NEEDED • IN EDUCATING THE MARKET i 2 UNDERSTANDING CLIENTS THEY ORGANISED WORKSHOPS • THEY SPENT TIME LISTENING TO CLIENT ISSUES, AND BUILT UP THEIR KNOWLEDGE OF WHAT MOBILE COULD OFFER • THEY SET UP WORKSHOPS, SOMETIMES WITH MULTIPLE STAKEHOLDERS, TO UNDERSTAND CLIENTS IN DEPTH -- NEEDS, INTEGRATION, OBJECTIVES 3 CREATING THE PROCESS THEY REALISED THAT RISK AVERSE ENTERPRISES CRAVE TRANSPARENT PROCESSES FOR TRUST PLANNING SCOPING MULTI-PLATFORM SECURITY INFORMATION ARCHITECTURE USER JOURNEY AND EXPERIENCE CONSULTANCY BACKEND INTEGRATION QUALITY ASSURANCE £ £ £ £ £ TESTING 4 MANAGING PRICING THEY MAINTAIN MARGINS BY AVOIDING SURPRISES • BESPOKE APP DEVELOPMENT IS A COMPLEX PROCESS. MUBALOO HAS WORKED HARD TO REFINE THE ACCURACY OF THEIR QUOTING • THIS AVOIDS SURPRISES FOR THE CLIENT AND ENSURES MUBALOO REMAINS PROFITABLE 5 HIRING THE TALENT THEY INVEST IN RECRUITMENT • CLIENTS WANT TO MEET THE TEAM. MUBALOO DOESN’T OUTSOURCE DEVELOPMENT OVERSEAS. TEAMS WORK SIDE BY SIDE: EFFICIENCY & LEARNING • THEY WORK WITH THE BRISTOL UNIVERSITY DEPT OF COMPUTER SCIENCE. ‘IT’S IMPORTANT FOR US TO FIND THE RIGHT PEOPLE SO WE STAY AHEAD AND KEEP INNOVATING’ synergist 6 R INSTALLING SYNERGIST THEY SOUGHT SCALABILITY FOR GROWTH • SYNERGIST BRINGS ENTERPRISE-QUALITY JOB COSTING AND PROJECT MANAGEMENT • PLUS LIVE PROJECT VISIBILITY FOR THE ENTIRE TEAM, WITH SCALABILITY FROM 10-500 EMPLOYEES 7 FINDING CONFIDENCE THEIR CONFIDENCE SOARED • WITH THE ABOVE STEPS IN PLACE, MUBALOO BEGAN WINNING MAJOR ENTERPRISE WORK AND CONFIDENCE ROCKETED All quotes are by SARAH WELLER, MUBALOO’S MANAGING DIRECTOR (LONDON) ‘ Then, when the app market began to explode, we had the right talent and expertise in place. At that point, our commitment to these seven stages really paid off, and business and awards started coming in. When working with FTSE 250 companies, you have to prove that you can do complex work, satisfy client requirements and always be professional. This comes from having the right processes and systems in place that grow with your business. ’ THE PART SYNERGIST PLAYS ‘ ESSENTIA L THAT W E FOR US IT IS D ELIVER G R EAT A PPS, O N TI M E A N D O N B U D G ET. SYN ERG IST G IVES US TH E TO O LS TO M A KE SU R E W E CA N M O N ITO R TH IS EVERY STEP O F TH E WAY. ‘ ’ Synergist helps us throughout our whole process. From monitoring our lead generation, pipeline and new business activity all the way through to setting up client projects and monitoring their health. ’ ‘ N ERG I ST S H OWS U S SY FOR EVERY PROJECT H OW M U C H WO R K I S D O N E VS T H E A M O U N T B I LLED Do we have enough time to complete the job on plan? Are we overrunning? Is the project in good health? THESE ARE ESSENTIAL WEEKLY ANALYSES WE MAKE WITH THE SYSTEM. WE ALSO CHECK STAFF UTILISATION WEEKLY. ‘ ’ Plus we use Synergist in our marketing management. We track our lead sources very carefully with it. It’s really important for us to know which marketing initiatives work and which ones don’t. It helps us decide how we should be allocating budgets. I also create reminders of actions and who to call – you can set it all up in Synergist. ‘ ’ We check the business pipeline weekly with Synergist – it’s essential. Which projects are 95% likely to come in? 75%? 50%? It helps us decide what resources we need to start pencilling into projects. ’ ‘ T H I N G S H A P P EN FAST HERE. YOU HAVE TO KEEP ON TOP OF IT For other Synergist infographics and guides, see www.synergist.co.uk/info www.synergist.co.uk ’

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

Mubaloo user story infographic | Synergist

Mubaloo explains how they became the UK's leading business app developer. ... Mubaloo user story infographic. ... MUBALOO BECAME THE UK'S LEADING BUSINESS ...
Read more

HOW BECAME THE UK’S LEADING

BECAME THE UK’S LEADING 4 ... Just how did they reach that coveted business app top spot? ... MUBALOO DOESN’T OUTSOURCE DEVELOPMENT OVERSEAS.
Read more

Mubaloo - Synergist case study | The Agency Works

An infographic of how Mubaloo became the UK's leading business app ... How Mubaloo became the UK's leading business app developer. ... of this infographic.
Read more

Case Study | Mubaloo | The Drum

... about how they became the UK's leading business app developer. http ... Case Study | Mubaloo ... Infographic. case study. business apps. ...
Read more

Synergist - Projects | The Drum

How Mubaloo became the UK's leading business app developer. ... in infographic form. Synergist home page. ... See how your business can grow using Synergist.
Read more

How Aspartame Became Legal - The Timeline - Documents

How Aspartame Became Legal - The Timeline; of 7
Read more

The Agency Works - Bristol Media

In this infographic/case study, ... Mubaloo. Sarah Weller ... talks to us about how they became the UK's leading business app developer.
Read more