Published on April 26, 2014
Goal Engage with audiences on social media ( Facebook and Twitter ) and attract website traffic What is OrangeFizz.net OrangeFizz is a website reporting news about Syracuse University Basketball and Football What to post or tweet Audiences are mostly interested in: When searching Syracuse University Basketball/Football the No. 1 top related search is Game Schedule 23% of the survey respondents said their favorite type of story is Players’ Profiles 16% of the survey respondents said their favorite type of story is Game Interviews 18% of the survey respondents said their favorite type of story is Game Recaps When Best time to post or tweet No. 1 23% 16%18% 8 AM -10AM and 10 PM-12 PM are the most popular time survey respondents would most likely to check the Syracuse University sports related news 9 AM 11 PM Syracuse University Basketball Highest Engagement Time The number of tweets including #subasketball spikes every Friday Most Searches happen from: Every Nov Marto Syracuse University Football Highest Engagement Time Search “Syracuse University Football” reach its peak every Saturday Most Searches happen from: Every July to Sept How Install Share Button Webpages with share buttons get nearly 7 times more shares, so make it easier for vistor to share the post online. Add #hashtag Choose a single #hashtag to speak for OrangeFizz to build the brand and strengthen the awareness Hashtag #keywords & #relevant Add Images & Article URLs Engagement is 35% higher for posts or tweets with images and articles links Call to Action Give a clear call to action to your audiences on posts and tweets Example: Retweet to win prize Check it now, Find out more.... Build Google+ Google+ is the best way to push up a sites ranking by 14.63%, compared to Facebook ( push up 6.9% ) and Twitter ( push up 2.88% ) Measure Results Use Google Trends, Google Analytics, hashtagtracking, Buffer app figure out current trends and what attracts the website traffic and do more of the same Sources: http://www.webpronews.com/google-promotion-may-improve-organic-search-ranking-2012-05 http://www.forbes.com/sites/cherylsnappconner/2013/06/22/why-you-need-a-hashtag-strategy-for-your-business/ https://www.hashtracking.com/account/?tab=widgets&tag=19152 https://smallbusiness.yahoo.com/advisor/5-must-rules-while-writing-long-blog-posts-130005027.html http://www.google.com/trends/ Game Schedule Players’ Proﬁles Game Recaps Game Interviews How to improve OrangeFizz.net’s SEO Using Social Media
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Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...