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Infographic: Essential Reports for Agency Managers - Profitability

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Information about Infographic: Essential Reports for Agency Managers - Profitability
Business & Mgmt

Published on March 7, 2014

Author: Exsystems

Source: slideshare.net

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FIVE ESSENTIAL REPORTS  for Agency Managers    1 PROFITABILITY REPORT  JOB DESCRIPTION  CLIENT      JOB HANDLER    TOT.COST     TOT.INVOICED   PROFIT  MARGIN%  QUOTE VALUE POS Packaging  Edge Design & Int  Mary Eliot  136.00  148.60  12.60  8%  150.00  Road Show Stand  Hyundai  Oscar Broadbent  582.00  989.00  407.00  41%  989.00  32p app’n form  Meridian Energy  Dan Sung  2098.52  2135.00  36.48  2%  2195.00  WHAT DOES THE REPORT DO?     It shows financial performance by client, project and job over a chosen period,  detailing gross revenue or net profit as needed.  ALL ESTIMATES BY SYNERGIST, BASED ON USER INTERVIEWS CONSIDERED  ‘ESSENTIAL’ BY  THESE ROLES  USAGE  b USED BY  SECTORS  FREQUENCY  MOST USED  PRIMARY  BENEFITS  jj   MANAGING  DIRECTORS  FINANCE DIRECTORS  STUDIO  MANAGERS  CREATIVE  AGENCIES  DIGITAL AGENCIES  PR CONSULTANTS  DAILY  WEEKLY 1  See at a glance which of  your clients are profitable   for you and which are not.  2 6 IN‐HOUSE  MARKETING  CAN BE CREATED &  EMAILED  AUTOMATICALLY  You can opt to receive the  reports by email  automatically, at times you  choose.    SAVES TIME  IMPACT ON  COMPANY  ACCOUNT MANAGERS  MONTHLY ANALYSING THE  TWO TYPES OF  CLIENTS...  MARKETING‐ AGENCIES  FINANCE /  ADMIN  OTHER PROFESS’L  SERVICES  3  POST‐   ANALYSIS  REPORTING  What went right? What  went wrong? Sometimes  busy jobs don’t turn out as  profitable as you expected.    10 REDUCES LEAKS OF  CHARGEABLE TIME  GIVES EARLY WARNINGS  AND ALERTS  9 7 INCREASES CONTROL  AND VISIBILITY  IMPROVES CASH FLOW 10 8 TYPICAL USER  COMMENTS  SPINOFF  BENEFITS  j At times of contract renegotiation it’s hugely helpful to know exactly  how profitable that client has been for you.   CONTRACT  RENEGOTIATION  Without knowing that, you don’t know whether you should be  working extra hard to fight for margin or whether there’s room for  discussion.  KEY WORDS  K CLEVER STUFF  ) BIG PICTURE  E COST  INCREASES  Unexpectedly late cost increases from external suppliers will show up  in the reports.   You need to know surprises like that – otherwise you’re not getting the  true picture.   ‘The Truth’   WHAT IT  DELIVERS  Revenue minus costs = profit. It all seems so simple when you put it  like that. But without a seriously good system it’s really hard to know  what’s true and what isn’t...  www.synergist.co.uk /downloads                                01625 572690

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