Influencer marketing

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Information about Influencer marketing
Marketing

Published on March 11, 2014

Author: AgentiaIncandescent

Source: slideshare.net

Description

Influencer marketing is a highly effective way to connect the brand with high potential consumers.

INFLUENCER MARKETING TIPS

WHY DO TOP MARKETERS NEED TO CONSIDER MORE THIS CHANNEL?  Influencer marketing is a highly effective way to connect the brand with high potential consumers.  It is a human channel that reaches Early Adopters (E.A.), which according to many research studies, are up to 5 times less responsive to advertising than the average consumer ( See Volkswagen initiative).  Taking into account the current trend of high product innovation frequency, they are a strategic tool to influence the most responsive consumers. WHAT IS INFLUENCER MARKETING?

1. Don’t stop at his/her number of friends on social media  Check content that influencer shares  Check influencer’s comments impact and reactions 2. Identify influencer’s values and compare them with your brand values  Establish the most important brand values.  Create the profile of your influencers to match your brand.  Find the influencers that resonate the most with your brand. 3. Real life situation  Challenge him/her to bring an impressive number of people in one place. This way you will see how connected he/she is and what kind of power he/she has to influence the people around him/her. 3 KEY TIPS FOR RECRUITING INFLUENCERS

INCANDESCENT MARKETING WWW.INCANDESCENT.RO BUCHAREST, ROMANIA

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