Published on January 21, 2014
SOCIAL MEDIA INFLUENCE ON HEALTH CARE INDUSTRY Health care industry use the social media to share its messages and information
INTRODUCTION • Research says about 60% people move towards the social media for their health related issues • Around 15% people use social media for sharing and to get knowledge about the issues related to their health care • World health and other organizations use social media for their businesses http://www.nortecehr.com
• Health care practitioners easily communicate with the social networking blogs, sites, forums, communities and etc. • The practitioners interact with other and can share the information and ideas • The relationship between care takers and patients is updated by using the social media. http://www.nortecehr.com
SOCIAL MEDIA ISSUES • Social media brought several issues and risks • Health care providers are concerned with the information provided on social media • Moderation of health care content is essential to stay away from the useless information as well as rumors
ETHICAL ISSUES • Social networking sites are using to spread out the health care related information • Ethical issues on posting of information depends on whether the information is private or public http://www.nortecehr.com
INFORMATION AUTHORITY • Health care professionals are responsible for the safety and confidentiality of information • Health care providers are responsible for the privacy law of company • This information minimized the risk of information sharing
USAGE OF SOCIAL MEDIA • All health care providers including doctors, clinicians, physicians etc. all get advantages from social media • Social media used for engagement of community activities including customer support, fund raising, education of patients, provision of news and advertising of new services
PHYSICIAN GET BENEFITS FROM SOCIAL MEDIA • Physicians have opportunity to read articles on online communities • They discuss their problems they are facing during their practices • They research development and new medical techniques and easily get connected with anyone anytime http://www.nortecehr.com
BENEFITS OF PATIENTS • Patients get advantage of education through social media, perform research also, obtain their demanded information and receive support on social media • Patients get their targeted result for health care industry on social media • They get awareness about their health issues
CONCLUSION • Social media makes possible to get connected easily with physicians • Patients have advantage to read online blogs, articles regarding their health care issues http://www.nortecehr.com
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