Influence Marketing 101: The New Word of Mouth

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Information about Influence Marketing 101: The New Word of Mouth
Marketing

Published on February 5, 2014

Author: commsninja

Source: slideshare.net

Description

What is Influence Marketing and how can your organization start? How is it different than social media?

Influence Marketing 101 Amy H. Lewis | @CommsNinja

Components of Influence

Who Are Influencers? Citizen Analysts

What Do Influencers Want? Access Amplification

Make Heroes of the Brave

New Methods, New Measures Traditional Marketing Influence Marketing

Influence Marketing Is a LongTerm Strategy, Not a Quick Fix Questions or Comments? Contact Me: @CommsNinja

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