Published on March 21, 2014
Copyright © 2014 Team Mango Media Private Limited. All rights reserved. Indispensable Tips for Logo Design and Inspiration Resources It is often observed that website logo design is a randomly chosen aggregation of texts and symbols that fail to reflect and transmit the business and its services. A business logo is an important tool that defines a business’ existence in its community. Customers, competition and the overall market usually identify a business primarily with its logo design. The very popular logo is what you are reminded of when you think of Apple. So is the case with several successful companies. An efficaciously designed logo does not just serve as brand recognition but also helps the market relate to you contiguously. A concept of such magnitude necessitates the services of a professional to intensify it to greater heights. One of the most important and primary needs to a good logo is communication of requirements to logo design services firms. Many times, clients only give the business name and a brief description of what the business does. A corporate logo design possesses various important traits and brevity in communicating here may not do complete justice if you intend to observe effective results. Therefore, when you communicate to your logo designer, make sure you cover the following important aspects. The Purpose Behind The Business’ Name:: There must have been some reason that went into the name you gave your business. The rationale that went into it can also go into the making of the logo to render consistency. Pictorial and/or textual representation with the same ideology is the first task of professional logo design firms.
Copyright © 2014 Team Mango Media Private Limited. All rights reserved. What Does Your Business Do? This is the most important area of any business. Communication or marketing of a business products or service offerings should begin from the logo. This helps to establish brand identity not just with your existing customers but also with your prospects. Offering complete summary on each service offering can help the logo designer come up with a befitting idea. Your Target Customers: Understanding target customers solves most of the web services challenges and logo design is no different. Customers recognize and register a brand in their minds when there is a striking component they can relate to. Creating customer friendly logo is therefore important.
Copyright © 2014 Team Mango Media Private Limited. All rights reserved. Ascertaining Competition: There is an old adage that goes ‘keep your friends close and enemies closer’. Logos that are similar to those of your close competitors only add to the confusion in the minds of your customers. Let your logo designer determine what competition is doing and create a product that defies challenges. Finally, every business has a USP (Unique Selling Proposition). A logo that shouts the USP along with establishing the brand is a winning combination. Corporate logo designs must be effective in conveying the business’ story. The designed logo should capture the flavor of the business and communicate what it does to even those who are unaware of its products or services. Therefore, giving your logo designer complete information instead of just one slice of the cake will help you see effective and successful results.
Copyright © 2014 Team Mango Media Private Limited. All rights reserved. Logo Inspiration Resources There are tons of great galleries online for finding inspiration for your logo designs. Here are ten of our favorites: Logos on Creattica Logopond
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