Published on July 23, 2014
“If you were to start an organization today, would it look like it does now?” #ISAE2014
Open Source Software for Associations and Non Proﬁts WE JUST WANT TO CHANGE THE WORLD AS WE KNOW IT. AND WE WILL. @eschipul at #isae
GRATUITOUS CUTENESS HONEST QUESTION NEXT.
Or would you tell the story differently?
#ISAE2014#ISAE2014 Crowdsourcing Content For Your Members Ed Schipul |@eschipul | @tendenci ! ISAE 2014 | #ISAE2014 5 #ISAE2014
@twitter handle #talk WE JUST WANT TO CHANGE THE WORLD AS WE KNOW IT. AND WE WILL.
#ISAE2014 7 CONTENT MEANS ENGAGEMENT 1. Fresh Contents Drives Interest 2. An Image is Worth a Thousand Words 3. Make it Simple for your Members to Contribute 4. Delegate -‐ Roles and Schedules #ISAE2014
MOBILE OPTIONS Separate Site/Pages Responsive Designvs. m.ymcahouston.org cmhouston.org
#ISAE2014#ISAE2014 12 A Picture is Worth A Thousand Words
Trend: MAKE THEM THE HERO! 13
#ISAE2014#ISAE2014 Examples 14
#ISAE2014#ISAE2014 ! Resources for making infographics: •http://bit.ly/infographictips •http://bit.ly/infographictips2 •madewithover.com 16
#ISAE2014#ISAE2014 “Make everything as simple as possible, but not simpler” -‐Albert Einstein 18
#ISAE2014#ISAE2014 People (all ages) already making their own content 20
SOME OF IT IS CUTE!
#ISAE2014#ISAE2014 Internet and social network usage is growing exponentially 22 Upwards trends in Internet usage Upwards trends in social network usage
#ISAE2014#ISAE2014 Enable Members to Contribute on THEIR Terms. 23
NYT Survey: 68% of people said they “Share to give people a better sense of who they are and what they care about.”
HELP THEM PLAY
BECAUSE PLAY IS FUN!
#ISAE2014#ISAE2014 27 Have A Content Calendar
–Johnny Appleseed “Type a quote here.” 28
#ISAE2014#ISAE2014 29 Put Someone In Charge 1.Decide requirements 2.Assign roles 3.Optimizes and streamlines content creation 4.Puts someone in place in times of crisis
@eschipul handle #ISAE B U T M I N D S E T D O E S N ’ T C H A N G E AC T U A L F O R M E R E M P LO Y E E G I T H U B CO M M U N I T Y PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E TAKEAWAY Just because you believe in Open Culture doesn’t mean your members believe in it.
#ISAE2014#ISAE2014 Red Cross Rogue Tweet 31
#ISAE2014#ISAE2014 32 Retaining Contributors
#ISAE2014#ISAE2014 33 Accountability 1.Goals 2.Deadlines 3.Follow Up
Think Shareable •Top 10 Ways to... •Hot Topics/In the News •Infographics •How to/FAQs •Tag People •Local Content •Revisit/Update Popular Content
• “YouTube for Presentations” • Share webinars, public speaking, documents • Embed YouTube videos • Business-Oriented content
• Lifestyle • Curated Content - 80% are repins • Inspiration/Aspiration • Demographic: College Educated Women
• 12% of web users • Demographics: • Age 18 - 29 • Even Men/Women • College-Educated • Now with video!
#ISAE2014#ISAE2014 Simplification = Automation 38 http://jimmyzimmerman.com/wp-content/uploads/flywheel.swf #ISAE2014
#ISAE2014 40 In Summary 1. Fresh Contents Drive Traffic 2. An Image is Worth a Thousand Words 3. Make it Simple for your Members to Contribute 4. Define Permissions and Roles #ISAE2014
! Ed Schipul Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul42 WE JUST WANT TO CHANGE THE WORLD AS WE KNOW IT. AND WE WILL.
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