Indiana Society of Association Executives Keynote July 23, 2014

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Information about Indiana Society of Association Executives Keynote July 23, 2014
Government & Nonprofit

Published on July 23, 2014

Author: eschipul

Source: slideshare.net

Description

http://www.isae.org/2014-convention/speakers-sessions/afternoon-keynote/

Crowd Sourcing Information From Your Members
Wednesday, July 23 – 1:15pm-2:15pm

By tapping into the wisdom of your membership through crowdsourcing, you could have access to an almost unlimited supply of ideas for getting your association’s message across on your website. Not only that, but crowdsourcing could enable you to disseminate your messages to a larger number of current and potential members. Members who are involved in content have more ownership and are more likely to share that content with their own networks.

Ed Schipul will take the audience through the fundamentals of how to use crowdsourcing to give a boost to their organization’s website content. He’ll give practical tips on:

-How to recruit and maintain guest contributors, bloggers and photographers
-The best ways to collect stories from members and turn them into content
-How to use your people on video to tell your story (i.e. volunteers, board)
-Using social media to collect ideas/stories
-Maintaining an editorial calendar and accountability

Throughout the presentation, Schipul will provide plenty of real-word examples of how crowdsourcing works to use the wisdom of your membership to disseminate your message.

The audience will learn:

-How leveraging content from members, or “crowdsourcing,” can make their job easier.
-How crowdsourcing encourages members to share their association’s message.
-Best practices for recruiting and maintaining guest contributors, bloggers and photographers.
-Best practices for collecting stories from members and turning them into content.
-Best practices for featuring their members on video to tell your association’s story.
-How to use social media to collect ideas and stories.
-How to maintain an editorial calendar and accountability.

Keynote Presenter: Ed Schipul, CEO of Tendenci

“If you were to start an organization today, would it look like it does now?” #ISAE2014

Open Source Software for Associations and Non Profits WE JUST WANT TO
 CHANGE THE WORLD
 AS WE KNOW IT.
 AND WE WILL. @eschipul at #isae

GRATUITOUS CUTENESS HONEST QUESTION NEXT.

Or would you tell the story differently?

#ISAE2014#ISAE2014 Crowdsourcing  Content  For  Your  Members   Ed  Schipul  |@eschipul  |  @tendenci   ! ISAE  2014  |  #ISAE2014   5 #ISAE2014

@twitter handle #talk WE  JUST  WANT  TO
 CHANGE  THE  WORLD
 AS  WE  KNOW  IT.
 AND  WE  WILL.

#ISAE2014 7 CONTENT  MEANS  ENGAGEMENT   1. Fresh  Contents  Drives  Interest   2. An  Image  is  Worth  a  Thousand  Words   3. Make  it  Simple  for  your  Members  to   Contribute   4. Delegate  -­‐  Roles  and  Schedules   #ISAE2014

CONTENT TRENDS

Tablet Stats

MOBILE OPTIONS Separate Site/Pages Responsive Designvs. m.ymcahouston.org cmhouston.org

Mobile Stats

#ISAE2014#ISAE2014 12 A  Picture  is  Worth  A  Thousand  Words

Trend: MAKE
 THEM
 THE
 HERO! 13

#ISAE2014#ISAE2014 Examples 14

15 google.com/trends

#ISAE2014#ISAE2014 ! Resources  for  making  infographics:   •http://bit.ly/infographictips   •http://bit.ly/infographictips2   •madewithover.com 16

#ISAE2014#ISAE2014 17

#ISAE2014#ISAE2014 “Make  everything  as   simple  as  possible,     but  not  simpler”   -­‐Albert  Einstein 18

#ISAE2014#ISAE2014 19

#ISAE2014#ISAE2014 People  (all  ages)  already  making  their  own  content 20

SOME OF IT IS CUTE!

#ISAE2014#ISAE2014 Internet  and  social  network  usage  is  growing   exponentially 22 Upwards  trends  in  Internet  usage Upwards  trends  in  social  network  usage

#ISAE2014#ISAE2014 Enable  Members  to  Contribute   on  THEIR  Terms. 23

NYT Survey: 68% of people said they “Share to give people a better sense of who they are and what they care about.”

HELP THEM PLAY

BECAUSE PLAY IS FUN!

#ISAE2014#ISAE2014 27 Have  A  Content  Calendar

–Johnny Appleseed “Type a quote here.” 28

#ISAE2014#ISAE2014 29 Put  Someone  In  Charge   1.Decide  requirements   2.Assign  roles   3.Optimizes  and  streamlines  content  creation   4.Puts  someone  in  place  in  times  of  crisis

@eschipul handle #ISAE B U T M I N D S E T D O E S N ’ T C H A N G E AC T U A L F O R M E R E M P LO Y E E G I T H U B CO M M U N I T Y PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E TAKEAWAY
 Just because
 you believe in
 Open Culture
 doesn’t mean
 your members
 believe in it.

#ISAE2014#ISAE2014 Red  Cross  Rogue  Tweet 31

#ISAE2014#ISAE2014 32 Retaining  Contributors

#ISAE2014#ISAE2014 33 Accountability   1.Goals   2.Deadlines   3.Follow  Up

Think Shareable •Top 10 Ways to... •Hot Topics/In the News •Infographics •How to/FAQs •Tag People •Local Content •Revisit/Update Popular Content

• “YouTube for Presentations” • Share webinars, public speaking, documents • Embed YouTube videos • Business-Oriented content

• Lifestyle • Curated Content - 80% are repins • Inspiration/Aspiration • Demographic: College Educated Women

• 12% of web users • Demographics: • Age 18 - 29 • Even Men/Women • College-Educated • Now with video!

#ISAE2014#ISAE2014 Simplification  =  Automation 38 http://jimmyzimmerman.com/wp-content/uploads/flywheel.swf #ISAE2014

UNPREDICTABLE? YES

#ISAE2014 40 In  Summary   1. Fresh  Contents  Drive  Traffic   2. An  Image  is  Worth  a  Thousand  Words   3. Make  it  Simple  for  your  Members  to   Contribute   4. Define  Permissions  and  Roles #ISAE2014

#ISAE2014#ISAE2014 41

! Ed Schipul
 Blog: eschipul.com 
 Flickr: www.flickr.com/eschipul 
 Twitter: www.twitter.com/eschipul 
 Slideshare: www.slideshare.net/eschipul42 WE JUST WANT TO
 CHANGE THE WORLD
 AS WE KNOW IT.
 AND WE WILL.

#talk presentations

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