advertisement

Indian Second Homes or Vacation Homes

50 %
50 %
advertisement
Information about Indian Second Homes or Vacation Homes
Business-Finance

Published on September 6, 2010

Author: sarvajeet

Source: authorstream.com

advertisement

Second Homes : Second Homes Market for Second Homes Slide 2: Live your Dreams Understanding – Vacation Home : Segmentation of Vacation Home market internationally Vacation Ownership Property owned generally for personal use Timeshare A timeshare is a form of vacation property ownership. The use and costs of running the resort are shared among the owners Vacation Rentals Renting out a furnished apartment or house on a temporary basis to tourists as an alternative to a hotel Vacation Exchange You trade your interval or week for new and different vacation experiences at comparable resorts across the country and around the world Understanding – Vacation Home International Demand Drivers : International Demand Drivers Economy Population Propensity to spend Income Levels Rate of borrowing Growth rate Attracting investment Government Initiatives Conferences Baby Boomers Interest Rates Key movers of the Vacation Home market Tourism Vacation Homes-Internationally : Vacation Homes-Internationally Source: National Association Of Realtors 2006 Tennis Golf Key Learning's: Internationally activities are critical aspects of Vacation Homes Brokers / real estate agents play a critical role as channel partners Locational advantage needs to be broadcast for individual property Vacation Home Buyers: International : Vacation Home Buyers: International Distances between residence & Vacation Home Usually less than 100 miles Size of home : 1000-1500 sqf Average value per sq.ft Source: Economic Realtors Research US Vacation Home Market : US Vacation Home Market International Vacation Home market is maturing and seeing considerable growth The US$ 13 billion Vacation Home industry in US is 0.10% of GDP as of 2005 Multiple players having unlimited product offerings GDP of US playing an integral role for burst of Vacation Home industry Vacation Home market is growing @ 9.7% worldwide & @ 14% in U.S Along with high growth rates comes heightened competition Brands would soon start at exploiting other geographies 0.05 % 0.08 % 0.10 % India Vacation Home : Given the current economic trends we can draw the following hypothesis: - The Size of the Vacation Home industry is approximately US$ 0.757 billion or INR 34,150 Crore Experts predict the GDP growth rate to be close to 8%, the same would see a rise in income levels – A factor which is one of the key growth drivers Generation X will boost the growth of Vacation Homes in India India the next growth driver for international companies 0.05 % 0.08 % 0.10 % India Vacation Home Indian Luxury Consumer: HNI : Disposable income 9 lac p.a Owns D/E segment car Residing in posh localities Average age = 36-40 CWE= Mostly Male Married and has kids 42% live in joint families 35% of wives working 44% traveling abroad for vacation, at least once a year Indian Luxury Consumer: HNI Affluent Map Of India : Affluent Map Of India Predominantly luxury consumers reside in the north and west Source: Technopark Vacation Home : Snapshot : Vacation Home : Snapshot Vacation Home 100-200 kms from metros around a natural attraction primarily hill stations, beaches International Vacation Homes in Dubai, London etc. Customers HNIs & NRIs Initial Value Proposition Variety & convenience of one stop shop Sustainable Value Proposition Needs based development Reach & access to NRIs Destination development and marketing Indian HNI : Primary Target : Indian HNI : Primary Target Products Vacation Home Purchase/Lease of Commercial Investment in Real Estate Funds/ REITs Competitive Landscape Wealth Managers proffering Equity & Debt instruments Dedicated sales team representing high value assets Advertising & PR by builders & marketers Needs Prestige, Ego Value High Service Quality Large portfolio of options Customized Advisory Relationship Building Credibility & Accountability Opportunities Convenience of one stop shop for real estate needs Advice rather than push Broaden the horizon to look at new emerging opportunities like equity involvement Wealth Management perspective NRI : Secondary Target : NRI : Secondary Target Products Vacation Home Equity investment in Commercial , Hotel Real Estate Development Competitive Landscape Wealth Managers proffering Equity & Debt instruments Dedicated sales team representing high value assets Needs High Service Quality Large portfolio of options Customized Advisory Relationship Building Credibility & Accountability Opportunities Convenience of one stop shop for real estate needs Advice rather than push Broaden the horizon to look at new emerging opportunities like equity involvement Reach to micro-segments Key Success Factors : Key Success Factors Direct Selling & Marketing for HNIs, NRIs Dedicated sales and service team for HNIs / NRIs Dedicated processes and systems to manage service & sales issues Dedicated telemarketing & call centre support Direct marketing strategy comprising of internet marketing and other channels Pioneering new and exciting initiatives Example :Halfshare.com specializes in the shared ownership of luxury vacation properties throughout North America. They help buyers find their ideal vacation property or Vacation Home while matching them with the right co-owner through a Buyer Match Plan Key Success Factors : Key Success Factors Continuous inventory acquisition by a dedicated team Dedicated team to scout for projects under development, completed projects, re-sale inventory Acquisition could be followed by Re-packaging the real estate to make it more appealing to the target buyer Sound Real Estate Knowledge Base Ability to track trends and assess impact for HNIs Ability to give a wealth management perspective and offer Good Service Quality Training & People development to offer good service experience Personalized service to HNIs/NRIs Robust processes for transaction management Strong performance management system Slide 16: Live your Dreams Master Sun Consultingwww.mastersungroup.com : Master Sun Consultingwww.mastersungroup.com Mobile : +91 9920803060 Email : sarvajeet@strategyexecution.in

Add a comment

Related presentations

Related pages

Study shows Second Homes / Vacation Homes market gaining ...

Browse more on » Real Estate, Economic news, trends, analysis. Study shows Second Homes / Vacation Homes market gaining traction in India. The ...
Read more

VRBO - The Most Popular Vacation Rental Site in the US

VRBO is Vacation Rentals by Owner ... privacy, and amenities that come with staying in a vacation home—and make for a truly unforgettable getaway.
Read more

Vacation Properties and Second Homes in Indian Shores

Golden Shores Condo on Beautiful Indian Shores Golden Shores Vacation Rental Condo, 2 Bedrooms, 2 Baths (Sleeps 4)Golden Shores, Indian Shores, Florida ...
Read more

Most popular destinations for vacation homes

This gallery shows properties for sale in the most popular zip codes for vacation home searches, according to Trulia.com. Listings are for the ...
Read more

Holiday cottage - Wikipedia, the free encyclopedia

A holiday cottage, holiday home, ... A second home or vacation home can be a home owner's asset as renting ... with many destinations from town houses to ...
Read more

Himachal Pradesh: Hotspot for second homes | The Indian ...

Buying a holiday or second home in the lap of nature remains an attractive real estate investment proposition. Himachal Pradesh is one such destination ...
Read more

12 Tax Tips To Consider When Buying A Shore Or Vacation ...

The Internal Revenue Service considers a vacation home or a second home one ... Beaches houses on the western ... 2016 Forbes.com LLC ...
Read more