Indian Market Presentation

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Information about Indian Market Presentation

Published on October 18, 2008

Author: aSGuest1276


Slide 1: 1 INDIAN MARKET PRESENTATION Prepared by Sheema Vohra SARTHA MARKETING CONSULTANTS SARTHA MARKETING CONSULTANTS : 2 SARTHA MARKETING CONSULTANTS The business objective is to provide sales & marketing solutions for tourism/aviation/ trade & economic organizations wanting to do business in India. Headquartered in New Delhi with offices in Mumbai, Bangalore and Chennai. Slide 3: 3 Population over 1.1 Billion. 50% under the age of 35. 22 Official languages. English widely spoken. GDP growth over 9%. 28 million Passport holders. MARKET INFORMATION MARKET INFORMATION (CONT) - INCREASING BUYING POWER : 4 MARKET INFORMATION (CONT) - INCREASING BUYING POWER The World Wealth Report 2006 by Merrill Lynch & Cap Gemini states: India’s growth in number of Millionaires is second highest in global terms. Merrill Lynch defines its millionaires or High Net Worth Individuals as those whose net worth is at least $1 million excluding the value of their primary residence. Over 100,000 millionaires (20.5 % growth) 2006 - 400 Million Slide 5: 5 The Pacific Asia Tourism Association ( PATA) report on Indian travelers says – their average stay is longer, travel with families, have high repeat visitation rate to preferred destinations and good revenue yield. Growing aviation sector. Emerging on line travel marketplace. 46 million Internet users of which 10 million are buyers. The on line business in 2007 was US$ 1.7 billion including OTA’s, Indian railways, airline and hotel websites. This is expected to grow to 2 billion by 2008. MARKET INFORMATION (CONT) TOURISM OVERVIEW : 6 TOURISM OVERVIEW Outbound Travel over 8 million Estimated growth 20% 65% Business 35% Leisure / VFR / Immigrants 15% annual growth over the last decade Inbound Travel 4.4 million( 2006) TOURISM OVERVIEW (CONT) : 7 TOURISM OVERVIEW (CONT) Fast Growing Economy. Major rise in disposable income. Open Sky Policy - increase in foreign & domestic airline carriers. Increase in Destination Awareness- active NTO presence in the country. Relaxation in government regulations . Sustained Growth in MICE travel. POTENTIAL - USA : 8 POTENTIAL - USA India is the 10 largest inbound market to the US. 461,188 Indian visitors till September 2007 - 44% growth over last year. Air Traffic between India & the US is estimated at 3 million passengers per annum and growing at double digits. Purpose of Travel - Business – 45% VFR – 28% Holiday – 22% others – 5% The US is predicted to be the preferred destination for Indians by 2011. Euromonitor International forecasts that the US will receive 10.2% of the Indian outbound market by 2011. India is the largest source market for foreign students in the US. Competition from other counties like Australia, Canada etc. POTENTIAL- USA (CONT) : 9 POTENTIAL- USA (CONT) 2004 + 13%, 2005 +12%, 2006-18%; Sept 2007-44%. US/ India political alliances and exchanges. Parents/ Students travel for Education. Conventions, Conferences, Exhibitions, Meetings. Low awareness of travel options within the US. Family travel- Disney, theme parks, cruises. Visiting friends and relatives. Bollywood’s interest in the U.S. POTENTIAL – USAAIRLINES : 10 POTENTIAL – USAAIRLINES American Airlines- Delhi – Chicago daily flight. Continental Airlines – Delhi and Mumbai daily flights to Newark. Delta Airlines- Mumbai - JFK daily. NorthWest Airlines- Mumbai – Amsterdam- U.S. Daily flights. Jet Airways – Mumbai , Delhi & Chennai daily flights to Newark, JFK and Toronto. Jet Airways to begin flights to San Francisco , LA in 2008. Air India – Mumbai daily flights to JFK . They will begin similar service from New Delhi in February 2008. Air India will add flights to other destinations in the US – San Francisco, L.A., Chicago. POTENTIAL – USA AIRLINES (CONT) : 11 POTENTIAL – USA AIRLINES (CONT) Other major carriers via Atlantic- Lufthansa, B.A., Virgin Atlantic, Austrian Airlines, etc. Major carriers via Pacific- Singapore Airlines, Cathy Pacific, Thai Airways. Off line - United Airlines & U.S. Air. New Developments- Sapphire Airways scheduled to begin 14 flights from Mumbai & Delhi via Europe to San Francisco. Kingfisher Airlines to begin flights to San Francisco, New York. LEISURE TRAVEL : 12 LEISURE TRAVEL Unorganized Sector- no trade licenses required. Major outbound destinations- South East Asia and Asia Pacific followed by Middle East, Europe & the U.S. Average length of holidays is 15 days and majority (67%) use credit cards (unlike 10 years back). Many banks and tour operators offer easy holiday finance schemes. Growing demand for niche products- Theme Parks, Cruises, exotic/ off the beaten track locations. Major increase in FIT travel. LEISURE TRAVEL (CONT) : 13 High spenders. Last year Indian travelers spent US$ 7.5 billion. Preferences – Indian food options, sightseeing tours, shopping, night activity, kids programs and minimal physical activity (treks, hikes etc.) during a tour. Travel Periods : 1. Summer holidays: April – July depending on geographical location. 2. October – November: Major Holidays for the Hindu festivals of Dussehra and Diwali. 3. Honeymoon/ winter break – Nov/Dec; Feb/ March peak marriage season. Visiting Friends and Relatives – This segment has evolved with promising opportunities and volumes. LEISURE TRAVEL (CONT) Slide 14: 14 BUSINESS TRAVEL Corporate Travellers – High quality, High – yield, year-round- grew almost 40% last year. The Business cum Leisure segment – take short breaks to leisure destinations with companions & families. MICE – After neighboring country visits, more and more groups now going to Europe. With economic liberalization overseas Convention and Exhibition visits have rapidly increased. Major destinations for business travelers are US, Europe (mainly Germany and United Kingdom); Hong Kong, Singapore, Thailand, Malaysia and China. Slide 15: 15 INDIAN OUTBOUND TRAVELERS BY COUNTRY/AREA TRAVELER PROFILE : 16 TRAVELER PROFILE Educated, modern, well informed. Majority travelers from north & west ( 60%) followed by 25% - south & 10% from east. Value for money. High spenders. Last year they spent US$ 903 per person. Prefer multi destinations/ locations. Activities - shopping, food, night life. Expect new experiences. Increased usage of credit cards. MARKET NEED/ OPPORTUNITIES. : 17 MARKET NEED/ OPPORTUNITIES. Receptive operators interested to work with the Indian Market should be able to handle all arrangements including meals, sightseeing, lodging etc. Partner with tour operators/ travel agents that offer fixed departures, special interest groups, incentives etc. Offer services to mid size operators that are specialists in FIT travel and mice segment. Competitive prices, short period of booking, Indian food , banquet venues with Indian food catering facilities etc. Host Fam Trips . Educational seminars/ Missions / Roadshows to educate the travel trade. Consumer awareness – promotions, PR etc. : 18 THANK YOU

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