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Travel-Nature

Published on March 30, 2008

Author: Olivier

Source: authorstream.com

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India Tan Siew Hoon Regional Director South Asia :  India Tan Siew Hoon Regional Director South Asia International Market Briefing 21 November 2006 Slide2:  WEST EAST SOUTH NORTH Primary Key cities: Mumbai and Delhi Secondary cities: Chennai, Ahmedabad, Bangalore, Kolkata, Hyderabad Market Summary- India:  Market Summary- India Rising India …..:  Rising India ….. 2nd most populous country with 1.09 Billion Current stage : Expansion, Acquisitons Every Corner …GROWTH, GROWTH…GROWTH… Manufacturing Infrastructure IT In Literacy Young Population : > 50% are less than age 25 Dynamic Consumption Trends – From Savings to Spending Indian Consumer Snapshot:  Indian Consumer Snapshot Increasingly affluent middle class (300 million) and is growing rapidly. Per capita income is increasing by around 5% a year, and its per capita expenditure is rising twice as fast. Behaviours: ‘Cash rich/time poor‘, Bragging rights, Demand improved quality on their trips. Travel moves up the list of household spending priorities. Multi-state itinerary: Sydney, Gold Coast/Cairns and Melbourne Booking pattern: Short lead time for booking, pre-planned all inclusive itinerary, predominantly book through travel agents. Indian Consumer Snapshot:  Indian Consumer Snapshot High maintenance: Start late, sleep late. Change in itinerary while they are still on the trip, transfers are very important Loves: Icons, Cricket, Shopping, Nightlife (discos, pubs, shows & entertainment), Younger generation love soft adventure Meals: Vegetarian vs Non Vegetarian Peak Season : May, Dec, Feb, Oct , April India - Trade Development :  India - Trade Development Highly Fragmented Trade Distribution ITO dominated market (approx 95% of leisure business) Big 4 Operators (25% of the mkt share for Australia) with big marketing budgets: Thomas Cook, Kuoni, TCI and Cox & Kings. Up & Coming : Kesari Travel Medium Size Operators (20% of the market share for Australia) Either wholesalers or retailers (FIT or GIT). Moderate Marketing budgets. Small Operators (40% of the market share for Australia) Retailers, FIT Copy the Big Four itineraries. City specific A Lot of Family Owned Business Products In Market- What Travel Agents Are Selling:  Products In Market- What Travel Agents Are Selling Key inclusions : Visiting the Icons (Darling Harbour, Sydney Opera House, Sydney Harbour Bridge, The Rocks, etc) Attractions: Sydney Aquarium, Sydney Tower, Cruise, Sydney Showboats Shopping Day trips to regions Blue Mountains, Hunter Valley, Port Stephens or Canberra Gap to fill: Personalised touring operators Accommodation Ranges from 3 to 5 star, with huge potential for luxury resorts stay - especially for Honeymoon segments Optional FIT inclusions BridgeClimb, Jetboats, Skywalk, Seaplane, Quad Bike Aviation Update- India:  Aviation Update- India Key Players Qantas Airways 3x weekly from Mumbai to Sydney. Flying time 11.5 hrs Code-share partnership with Jet Airways operating out of New Delhi (Daily from Delhi, Mumbai & Chennai ) LCC: Create a new traveler segment from RAIL to FLIGHT! Cathay Pacific, Thai International, Emirates Airline, and Air India code sharing with Qantas via Singapore or Bangkok. 8 points around India. Gd connecting thru Spore The only airline providing direct svc Tourism NSW focus:  Tourism NSW focus Capture top end of the Indian market – upscale family, Honeymooners, Potential for mono-incentive groups Increase appeal of Sydney as a must visit holiday destination Maintain 2 to 3 nights’ stay in Sydney Increase length of stay through diversity of experiences in Sydney & Surrounds Increase NSW operators’ awareness & interest in India Integrated approach for PR & Media (consumers), Trade Development in-market and with NSW operators and Australian ITOs Slide11:  Trade – ASP Famil Feb 06 Slide12:  Trade- Corporate Incentive Famil Feb 06 Trade: Spectacular Sydney Night Out at India Sales Mission Sept 06:  Trade: Spectacular Sydney Night Out at India Sales Mission Sept 06 Slide14:  Trade Partnership: Thomas Cook-Times of India 16 Page Australia Booklet Mar/ Apr 06 Trade Partnership: Holiday Representation & Trav Talk Trade Publication:  Trade Partnership: Holiday Representation & Trav Talk Trade Publication Advertorial & Tactical Ad In Trav Talk (26,000 Copies Circulation, 120,000 Readers) Sept 06- Jan 07 Slide16:  PR/ Media: Editorials in Economic Times Mar 06 Slide17:  PR/ Media: Zee TV “Full Circle” Travelogue (Feb 06) PR/ Media: 20 Page Vivaha Sydney Wedding Supplement Sept 06:  PR/ Media: 20 Page Vivaha Sydney Wedding Supplement Sept 06 Moving Ahead – Challenges :  Moving Ahead – Challenges Increase competition – active NTOS with $$ budget Increased resources by other STOs TQ, Gold Coast Tourism Bureau, MCVB Perception of Sydney as only for 2 nights’ stay Engage ITOs & NSW suppliers: overcome perception that India is a difficult market Manage yield Why Should You Invest in India :  Why Should You Invest in India Small Base, Good yield: Highest TIEV per visitor to NSW (A$2604) across all Emerging markets (China, Korea, etc) 3rd Highest TIEV per visitor to NSW across all markets. Higher than USA (A$1466), China (A$1727), Japan (A$1304), Korea (A$2094) (IVS June 06) No language barrier: Fluent in English and comfortable with international travel. Air transport liberalization more Indian airlines and more foreign carriers adding new services or increasing frequencies. More outbound travel: Growing number of multinationals investing in India = more outbound travel for conventions, incentives and business travel. Higher desirability to visit Australia Marketing impact of Bollywood movies Greater segmentation in the market: stronger demand for travel among families, young people, women and seniors. Growing demand for niche travel products e.g. honeymoon and cruises How You Can Be Involved! Upcoming Market Opportunities- India Jan- Dec 07:  How You Can Be Involved! Upcoming Market Opportunities- India Jan- Dec 07

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