Published on February 19, 2014
Increase e-commerce conversion using psychology Karol Pokojowczyk from Colibri.io
Customer acquisition is the process of acquiring new customers for business
or converting existing prospects into new customers.
The process is specifically concerned with issues such as acquiring customers at lower cost, etc.
Get to know the consumer psychology
Action paralysis – show your customers how easy it is to buy something from your e commerce site.
Three types of buyers – a survey of more than 13,000 individuals reveal there are three types of buyers:
Spendthrifts (15%) tend to derive great pleasure from buying – give them a “luxury” pitch
The thrifty (24%) tend to feel pain associated with buying – try to minimise it using such expressions as “small down payment”
The average (61%) are somewhere in the middle; both marketing messages can work here
Identify which type of buyers are visiting your site, and target your marketing message to them.
Customers have more trust in companies who are willing to take responsibility for their failures than for those who try to blame external sources
Show them how to buy
If you are selling a product, explain how big it is, how much it weighs, how much it will cost to deliver, etc.
If you have a service, explain how long it will take, what it will do, and how it will do it.
Get Email Subscribers
Make it very clear in your message that you want your site visitors to register for a newsletter, discounts, etc.
Amazon, eBay, Newegg, and many other sites with millions of visitors also allow small and mid-sized retailers to sell directly from their sites.
Use a Distinctive Logo
A distinctive logo is a business card for both start-up shops and branded e commerce.
Give them what they search for
Use tools like Colibri to understand what your customers are searching for and how they convert in each sales funnel.
Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
This article was originally published on GrowthHacker.am. Find out more: Increase e-commerce conversion using psychology
Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO
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