#INBOUND15 HubSpot Keynote - Dharmesh Shah

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Information about #INBOUND15 HubSpot Keynote - Dharmesh Shah

Published on September 29, 2015

Author: HubSpot

Source: slideshare.net

1. HubSpot Keynote #INBOUND15

2. A marketer.

3. Not a marketer.

4. 1. Sub-optimal fashion sense.

5. 1. Sub-optimal fashion sense. B. Not great at numbered lists.

6. 1. Sub-optimal fashion sense. B. Not great at numbered lists. III. Writes for computers, not carbon-based life forms.

7. @dharmesh

8. HubSpot has

9. Safe Harbor This presentation contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact included in this presentation are forward- looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected. Any forward-looking statement you see or hear during this presentation reflects our current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions, and therefore are not guarantees of future performance. You are cautioned to not place undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. All forward-looking statements are based on information available to HubSpot on this date and HubSpot assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. NYSE: HUBS

10. The HubSpot team is now over 1,000 strong.

11. Over 2,500 HubSpot agency partners are helping companies grow.

12. 2013 2014 Today 10,595 13,607 15,839 Over 15,000 companies are growing with the HubSpot marketing platform.

13. Over 15,000 companies are growing with the HubSpot marketing platform.

14. Why are people so excited about a B2B software company?

15. HubSpot is about more than technology, it’s also about a philosophy.

16. INBOUND

17. What does inbound mean?

18. INTERRUPTIVE IMPERSONAL INSENSITIVE Valuable Respectful Lovable INBOUND

19. direct mail junk mailvs.

20. Google trends: inbound marketing

21. 13,000+ inbounders

22. An online community for marketers to connect and grow.

23. FIND the world’s best marketing content

24. DEVELOP your career (or develop your team)

25. CREATE life-long connections

26. Where inbounders connect the other 51 weeks of the year.

27. EVERYWHERE

28. THE GOOD NEWS HubSpot has customers
 in 90+ countries.

29. THE NOT-SO-GOOD NEWS We expected them all to
 use the product in English. ??

30. The HubSpot Platform now
 supports five new languages. Japanese, French, German, Portuguese and Spanish.

31. A quick applause meter check.

32. Popping Bubblewrap

33. Popping Bubblewrap Panda Videos

34. Popping Bubblewrap Panda Videos Pull-through Parking Spots

35. Sound check complete. Thanks!

36. I’ve picked FIVE new things to share with you.

37. 5

38. Your website should be one of your star marketers.

39. A free performance review of your website WebsiteGrader.com

40. The problem with most content management systems: too much focus on MANAGEMENT not enough on MARKETING

41. A Site Hosted on HubSpot LOOKS GREAT LOADS FAST LEVERAGES CONTEXT

42. Optimize Your Content For Search & Conversions.

43. The Problem With Most Content Editors: WYSIWYG
 (What You See Is
 What You Get) :-) instead of

44. WYSISWYG
 (What You See Is Sometimes What You Get) :-( it’s The Problem With Most Content Editors:

45. What You See Is What It Is

46. What You See Is What It Is We call it WYSIWII (pronounced wizzy-weeeee!)

47. https://www.

48. https://www. $

49. We want to make the Internet safer so we’re calling for “HTTPS Everywhere.” 
 (Oh, and we’re starting to use SSL as a ranking signal)

50. How to enable SSL support in the HubSpot Website Platform

51. 2 clicks 1 triumphant gesture

52. 2 clicks 1 triumphant gesture 0 additional fees

53. HubSpot Website $100/month or $300/month add-on Not just content management, content marketing.

54. 4

55. Internal Data: 53.33% - Q1,Q2 2015 Of HubSpot customers use paid advertising.53%

56. Too many ads are irritating and inane. Simulated imagery. Results not typical.

57. Is there such a thing as inbound-y ads?

58. Two Types Of Inbound-y Ads Satisfy expressed need

59. Amplify engaging content Two Types Of Inbound-y Ads Satisfy expressed need

60. Satisfy expressed need

61. Please Welcome… Todd RoweGlobal Managing Director

62. Amplify engaging content

63. Please Welcome… Mike GamsonSVP Global Solutions

64. (Content Marketing Institute) 80% of B2B marketers use at least one paid channel.

65. 80% is also percentage of time pie charts remind me of Pac-Man.

66. Managing paid channels can be complicated.

67. future visual artist

68. HubSpot,

69. U, HubSpot,

70. U, HubSpot,

71. U, HubSpot, GET YOURSELF

72. The HubSpot Ads Add-On

73. Create ads. Calculate returns.

74. Creating an Ad

75. Source: Content Marketing Institute Measuring ROI

76. HubSpot Ads $100/month add-on Put your money where your metrics are.

77. c

78. We were in the dark about
 which leads are a good fit.  

79. Then, along came lead scoring. (and there was much rejoicing)  

80. Humans are really good at seeing patterns.

81. Humans are really good at seeing patterns. Especially ones that don’t exist.

82. Why not leave the hard-core computing to the computers?

83. Predictive Lead Scoring

84. Automagically create a custom lead scoring formula based on data. (it’s science!)

85. A Transparent Formula

86. a2zizfan@hotmail.com fantastic person

87. a2zizfan@hotmail.com tyrell.wellick@e-corp.com fantastic person better fit lead

88. Predictive Lead Scoring Included in HubSpot Enterprise Stop Guessing. Start Knowing.

89. 1

90. Um, yeah. So, I need this new marketing report…

91. Step 1: Log into marketing tools. Step 2: Log into CRM. 
 Step 3: Open many tabs. Step 4: Curse. Step 5: Export
 and import some data. Step 6: Make sacrificial offering
 to Excel. Step 7: Cancel dinner plans.

92. Marketers should spend less time reporting the numbers and more time making the numbers.

93. You are going to
 want to buy it. (you were warned) WARNING !

94. The HubSpot Reporting Add-On

95. Choose from 20+ commonly used reports

96. Fine. But what if I want to make my own custom report?

97. You can easily build a report from scratch.

98. Then add visualization.

99. Drag & drop reports to build a custom dashboard

100. Reporting Add-On $200/month Spend Less Time Reporting. More Time Growing.

101. Not just content management, content marketing. Put your money where your metrics are. Stop guessing,
 start knowing Spend less time reporting. More time growing. HubSpot Website HubSpot Ads Predictive Lead
 Scoring HubSpot
 Reporting

102. Oh and there’s one more thing…

103. Writer and blogger: everywhereist.com Geraldine DeRuiter

104. DOES THREE THINGS Converts contacts

105. Converts contacts Provides context DOES THREE THINGS

106. Converts contacts Provides context Manages contacts DOES THREE THINGS

107. Time Money

108. Time

109. Money

110. “I’m just starting out. I can’t afford $200+/month for HubSpot”

111. Our CFO

112. Our CFO

113. We’ve built an awesome new tool for the masses!

114. Let me guess.
 You want the price to be less than
 $200/month?

115. YES! Dude, how did
 you guess? Let me guess.
 You want the price to be less than
 $200/month?

116. How much less than $200?

117. About $200 less How much less than $200?

118. It’s free mium

119. It’s not just for bloggers…

120. Whether you’re just getting started or you’re a marketing expert …

121. Whether you’re flying solo or on a sophisticated marketing team…

122. Whether you’re here in Boston or anywhere around on the globe.

123. IT’S TIME TO GET GROWING WITH INBOUND

124. While others make noise, you quietly create value. While they fight for attention, you just follow your heart.

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