Inbound Marketing 101

33 %
67 %
Information about Inbound Marketing 101

Published on March 14, 2014

Author: kaiserthesage



Just a short presentation for De La Salle University students.

- (or free media) refers to publicity gained through promotional efforts other than advertising.

• People come to you, without the need to interrupt their activities. • Higher conversion rates. • It’s measurable and data-driven.

• – Google wants you to provide the best possible experience to searchers. Be the best answer for the queries that people might use to find your content/product/service. • – Google wants to rank brands/businesses that people trust and find genuinely useful (via link graph, social data, etc…).

• Build content targeted to potential customers. • Investing on different content formats (videos, infographics, ebooks, etc…), to boost site discovery. • Promote content through peers, social media and link building.

• Build content targeted to potential customers. • Investing on different content formats (videos, infographics, ebooks, etc…), to boost site discovery. • Promote content through peers, social media and link building.

Direct users to the actions that you want them to take (calls-to-action)

• Content Marketing • SEO • Social Media • Influencer Marketing

Technical SEO, content marketing, email marketing and conversion optimization

You’ll need to be both a specialist and generalist.

Based on my career path: 2010: In-house marketer for an online marketing agency 2010: In-house consultant for an award-winning startup company 2010 – present: Freelance Online Marketing Consultant 2011 – present: Co-founded an online marketing agency Future: Become a full-time tech entrepreneur Other opportunities: 2011: Recruited to be the Director of Search of a US-based digital marketing company. 2013: Invited to become CMO/VP of Marketing for an all-Filipino startup company.

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

HubSpot | What is Inbound Marketing?

What Is Inbound Marketing? Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight ...
Read more

Inbound Marketing 101: 5 steps to help you get started ...

by Courtney Eckerle, Reporter Inbound marketing tactics, like search engine optimization and social media marketing, are effective tactics for marketers in ...
Read more

Inbound Marketing 101 - LeadG2 - Inbound | Sales

If you want to learn more about Inbound Marketing we encourage you to download Inbound Marketing 101 which will tell you everything you ever wanted to know ...
Read more

Inbound Marketing 101: kostenfreies Webinar w/ Hoppe7 am 1 ...

Was ist InboundMarketing?! Eine Integrative Strategie aus Content Marketing, SEO & Social Media. Wie Sie Inbound effektiv in Ihren Marketing Strategie ...
Read more

Inbound Marketing 101 - Business 2 Community

If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years.
Read more

Inbound Marketing & Web Design Blog | SmartBug Media ...

Inbound Marketing 101 | SmartBug's inbound marketing blog shares tips that make it one of Hubspot's best performing agencies.
Read more

Inbound Marketing 101 eBook - Stream Companies

Inbound Marketing 101. Most business owners share two common problems: not generating enough website traffic and not converting enough quality leads.
Read more

Inbound Marketing 101 guide | Ledger Bennett DGA

In a nutshell, Inbound is what’s replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible ...
Read more

Inbound Marketing 101 - Hashdoc

Inbound Marketing 101 Edit. Hash: Jason Acidre; Needs Curation; Inbound Marketing; Presentation... Edit; Sources. Edit. Topics. Edit. Types. Edit. of 31 1
Read more

Inbound Marketing 101: Tips for a Better Inbound Marketing ...

Learn the basics of Inbound Marketing in this free eBook and white paper written by the SEO firm, Brick Marketing. Learn what Inbound Marketing is as well ...
Read more