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Inbound Marketing 101

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Information about Inbound Marketing 101
Marketing

Published on March 14, 2014

Author: kaiserthesage

Source: slideshare.net

Description

Just a short presentation for De La Salle University students.
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- (or free media) refers to publicity gained through promotional efforts other than advertising.

• People come to you, without the need to interrupt their activities. • Higher conversion rates. • It’s measurable and data-driven.

• – Google wants you to provide the best possible experience to searchers. Be the best answer for the queries that people might use to find your content/product/service. • – Google wants to rank brands/businesses that people trust and find genuinely useful (via link graph, social data, etc…).

• Build content targeted to potential customers. • Investing on different content formats (videos, infographics, ebooks, etc…), to boost site discovery. • Promote content through peers, social media and link building.

• Build content targeted to potential customers. • Investing on different content formats (videos, infographics, ebooks, etc…), to boost site discovery. • Promote content through peers, social media and link building.

Direct users to the actions that you want them to take (calls-to-action)

• Content Marketing • SEO • Social Media • Influencer Marketing

Technical SEO, content marketing, email marketing and conversion optimization

You’ll need to be both a specialist and generalist.

http://www.slideshare.net/sirris101/technical-marketing

Based on my career path: 2010: In-house marketer for an online marketing agency 2010: In-house consultant for an award-winning startup company 2010 – present: Freelance Online Marketing Consultant 2011 – present: Co-founded an online marketing agency Future: Become a full-time tech entrepreneur Other opportunities: 2011: Recruited to be the Director of Search of a US-based digital marketing company. 2013: Invited to become CMO/VP of Marketing for an all-Filipino startup company.

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