Published on February 20, 2014
Tommy Hoang 13L4013 In what ways does your media product develop or challenge forms of conventions of real media products?
Masthead: I have made the masthead overlap with my models head but I have made it transparent to gain attention to the logo; where most music magazines do not do so due to the fact that I wanted it to be more noticeable of the brand as well as unique. I have made it in bold and capital so it can stand out. This is very important because this is how the reader would recognise future magazines made by ‘NOISE’. I have tried to make the masthead more noticeable by changing the style in which is to create an affect where the letters are not fully together which emphasises the fact that it is a music magazine. I have chosen the word noise because it goes well with the lettering affect and it relates to music and the sounds around us. It is a magazine convention due to the fact that this masthead is clear, visible and bold logo. Main cover-line: The main cover-line is an important aspect of a magazine where it is bigger and more visible compared to the rest of the cover-lines. It is important because it draws the reader in to what is sensational which makes the reader want to find out more. Price and barcode: The price and barcode are usually at the bottom of the magazine (compared to professional music magazines), I have also used a questionnaire to find out what would be a reasonable price to sell a music magazine. Furthermore, by using a barcode, it allows people at the till to quickly scan it for purchase of customers as well as presenting it in a clear way; the customers are able to find out what the price would be if they are interested in purchasing. Selling Line: The selling line is displayed at the very top of the magazine, above the masthead where most professional and well known magazines do so. This is used to display their main marketing point and would want to make the reader want to read about the story. Cover-lines: Cover-lines and main cover-lines are also used in many professional music magazines. Each cover-line is unique due to the fact that it shows snippets of content to attract them to particular aspects within the magazine. I have chosen to position the cover-lines to the left and right of my model because it allows visibility of the convention and separates itself from other conventions. Main image: I have decided to choose a ¾ length shot as it is quite common to use the shot as well as the medium shot. However, I have chosen the ¾ length shot due to the fact that it allows me to place a prop which is the guitar to show that my magazine is going to be about music without even reading any cover-lines.
In-depth Analysis of Convention: Masthead My masthead is ‘NOISE’. I have put the logo on my contents page as well as my double page spread that I have created for the magazine. This allows the audience to refer back to the magazine name; sort of like a subliminal message. By comparing it to other professional music magazines, I have also made it large and BOLD. However, I decided to twist it up a bit by adding my personal affects such as decreasing the opaqueness of the colour; allowing the model as well as the logo to be seen. Furthermore, if I were to make the masthead more complex by adding further detail and effects, then I personally would think that it would decrease the professionalism due to the fact that as I have compared to many other magazines, their mastheads have been quite plain and simple. I believe that my masthead is conventional because it meets the requirements of those of a professional magazine. This includes: Presenting it at the top of the magazine front cover, making the masthead bold and visible so that the audience is able to refer to it, I have also made my own unique style but not making it too complex so it wouldn’t be the same as other professional mastheads.
In-depth analysis of conventions: Font For the font I have used, I have conducted a preliminary test to see which font is appropriate for my magazine. I have used the website known as dafonts.com in which is a very useful website to test out what is the appropriate font for anything. Here are some of the fonts that I was considering to use for my music magazine: However, I did not use any of these fonts as I wanted it to keep it quite plain and simple like the other music magazines have done. Keeping it simplistic (to some extent) shows some kind form of professionalism as it is complementary to the simple cover-lines that I have put on my cover-lines. Additionally, these two of the fonts look very modern and eye-catching, but since I am basing my music magazine on the genre of indie, I do not think that it is suitable. As for other music genres, such as rock; these two fonts suit perfectly to the magazine as it gives an impression that the music magazine will be mainly be based on rock.
In-depth analysis of convention: layout For my layout, I have tried to base my layout like a professional music magazine, in my case; it is Blender. From some of the blender magazines that I have looked at, the layout is quite inter-changeable, an example would be that some would have less cover-lines than other issues. However, there is a consistency of ¾ length shots which I have chosen ¾ shot for my model. 1) Masthead, placed in a way where other magazines are placed in order to be identified. 2) One person in the Main image which can be a medium close up shot or a ¾ length shot in which is usually used in other music magazines. Furthermore, it draws attention to the model instead of other people within the main image if there is more than one person. 3) Within the Blender magazines, there are is no barcode and price, however; by looking at other music magazines, the majority has barcodes & prices. 4) All the music magazines that I have looked at has cover-lines which are besides the model and some overlap the main image. 5) I have also included a selling line to add emphasis of how important my main cover-line (featured) is. 6) I have also included a website like many other magazines have, this shows how technology has grown, therefore gaining more publicity; not only in terms of magazines, but their website.
In-depth analysis convention: colours. Colour is very significant in terms of creating a music magazine. The colour catches the attention of customers first before any other conventions on a magazine. I have tried to keep my colour scheme consistent since it is shown on most magazines to this day. By keeping a colour scheme, it also shows professionalism and smart. I have chosen a plain opaque masthead because I wanted my magazine to be formal to some extent to show the seriousness of the music magazine. I have chosen a blue/light blue background since it is clear and bright which would attract the audiences attention to the main image. I have used the colour blue because it connotes as importance and strength. I have also used the colours red and black which is kept consistent throughout my cover-lines. Red connotes as importance and passion whereas I would like to use those connotations to promote specific aspects of the magazine through cover lines. Black connotes as being mysterious and sophisticated which emphasises the fact that it is for those who are quite serious into buying music magazines. I have also included white which appears on many other music magazines . To conclude, I think my magazine is conventional in terms of colours because I have analysed the colours used and backed up reasons why I have chosen those colours in order to suit their purposes. Furthermore, the colours overall attract attention to customers in which is the main goal.
In-depth analysis of convention: main image This image to the left is my model who is posing for my front cover. This is called the ¾ length shot. This shot is used quite commonly throughout music magazines as well as the close up shot and medium close up shot. I have used this shot because it allows me to use a guitar as well as having the audience see the facial expression on this person. The affect of using a guitar is that it gave an impression that the magazine will feel more ‘musical’. Furthermore, I’ve tried to take the photo in a way which wouldn’t be hard to edit with a plain purple background the get rid of any background obstacles that may obstruct the shooting of the photo. I think the main image is conventional because I have analysed many other music magazines and they have used musical props to show that this is a music magazine. Furthermore, another reason why I think the main image is conventional is the body language of the model where she is stood up straight and looking directly towards the camera to give the audience empathy; thus putting the audiences shoes into someone who is a famous artists/band. To add to this, another reason why I think it is conventional because of the shot I have taken since it is usually seen in many music magazines. To improve this photo, I would have used an acoustic guitar which goes along the theme of the genre of Indie whereas I only had this guitar which conveys that it’s quite of a ‘rock’ genre. Another improvement that I could’ve done is to adjust the shoot where the full hat is showing; as this photo crops out the hat to some extent. Close –up shot Medium-close up shot (usage of a violin, Mise-en-scene) ¾ length shots
In-depth analysis of convention: Price Prices that I have seen on music magazines: Kerrang! = £2.20 varies around this price per issue. NME = £2.30 varies around this price per issue. Q! = £3.99 varies around this price per issue. Rock sound = £3.90 varies around this price per issue. My magazine = £1.99 For the price, I have looked at many different magazines and they differ in terms of prices. Additionally, I have created a questionnaire to ask peers in my college as well as other students in other colleges to see how much would be a reasonable price to sell a music magazine to my target audience between the ages of (16-21) Keeping in mind that my target audience will be going to college/university; they will be low on funds. Therefore, keeping the price fairly low compared to the rest of the magazines show that my magazine is quite economically conventional towards their financial state. I personally think that the price of my magazine is conventional because it is around the ranges of music magazine prices. £2.20
Logo: I have placed the logo on my contents page because it shows consistency and lets the reader know that this is the magazine name; very common in other magazines. Clear and bold ‘contents’, this is conventional due to the fact that magazines want it to be bold so that they can address the reader to show them what page they are currently on. Date included in many other magazines such as Q magazine Relating images to the page numbers in which would draw the reader to specific pages in which other magazines do so too. Clear distinction of context and page number to allow the reader to quickly navigate to pages. I have kept the layout of displaying the pages consistent This is also shown on many other magazine contents page. If there is no consistency, then the audience may be confused. Colours are complementary to the background and font colour as they are clear and readable to the audience; thus conventional. In comparison with other music magazine’s contents page; they have changed the style and font of the editor’s note in which shows importance of this section; thus conventional. Website to notify audience of further information to promote popularity of magazine which is conventional since we live in the 21st century; having most magazines promote themselves via the web. Colour scheme. Kept the same colour scheme as my front cover. Most contents are laid out in columns which allows it to be easily read. I have laid my contents page into one column. I personally think the reader would like this it simplistic. As my background colour is bright, the reader would focus on the text and not distracted by any effects. Adding page numbers indicate where the reader is at and can quickly flick through certain aspects of the magazine. This is conventional due to the fact that all magazines that I’ve seen so far has page numbers.
Contents page evaluation. Creating my contents page was very challenging but by using knowledge and research that I have gathered from other magazines that I have looked at; it gave me a structure that I can apply to my own music magazine. For example, the ‘CONTENTS’ is bigger than all other text sizes (very common). Furthermore, many magazines have separated the text and images on one side so that they wouldn’t mix up to confuse the audience which I find conventional in most magazines. To add to this, I personally think that my final outcome did not come out as I planned it to be due to the fact that the process of creating the contents page I thought the text would be too large and not enough information is applied to the contents page to notify the audience in comparison the this Q magazine on the top left. However, I still find it conventional due to the fact that some other magazines did not put as much information as Q magazine has overwhelmed me by the writing size and data. Additionally, I have found my contents page conventional because I have used a similar background as much front cover as it shows consistency; in comparison to other magazines, they have also had the majority of the detail and layout to be quite similar in terms of the front cover and contents page.
Double page spread analysis #1 I found creating my double page spread the most challenging out of the three (front cover and contents page). I find that my double page spread is conventional to a certain extent. I have again separated the image and the text which is quite common in music magazines. Furthermore, the context of the double page spread is conventional due to the fact that it is interviewing the artist (Daniel); in comparison to other magazines differ from interviews to facts and statistics of the band/artist. Furthermore, I have included the logo ‘NOISE’ onto my double page spread which isn’t commonly used as I thought it would be as only a few magazines has done so. Additionally, I find my double page spread only to be conventional to an EXTENT due to the fact that as I compare my double page spread to professional music magazine’s double page spread; I find that their information on their double page spread is quite compact and detailed. However, I have tried to make it conventional as I possibly can, for example; I have tried to make the background the same as my contents page as well as front cover to keep consistency. This is conventional because it is commonly used in music magazines as it shows professionalism. Moreover, I have kept the same colour scheme of blue, red, black and white. This is conventional since other magazines such as Q magazine as they keep consistency of the colours white, black and red. Furthermore, I think that my image is conventional because it relates to music as this person is using prop which is the guitar and headphones. This shows that he is a musician and the audience can relate to him from the text. Also, I have asked this person to position himself in a way (body language) to show that he is intrigued by music. I have asked him to pose when strumming the guitar. This is conventional because other magazines show artists/bands playing their music as the camera starts to take photos. Improvements that should’ve been made is that in most professional music magazines, they have laid out the text in a column way whereas I have not.
Further analysis of double page spread #2 HEADLINES Headlines on the double page spread is usually at the top of the page in which can be on one of the pages or even both the pages. Additionally, the font of the headline is usually unique and styled compared to the rest of the text on the page. Furthermore, the title shouldn’t give away too much of the article as it gives a cliff-hanger effect to draw in attention for the reader to read on. ‘Music speaks when words can’t’ is my headline on my double page spread. This font is unique and effective since it promotes the music. IMAGE On double page spreads, they usually have one large image that should usually take up a page. The cover star is looking directly at the camera which this is the case for some music magazines. I have added an acoustic guitar to try fill out the space of the double page spread as well as adding emphasis on how the star is related to music. Furthermore, the model’s outfit is suitable for my age range which is between the ages of 16-25 where they are not as formal since those age ranges are in college/university. The outfit and posing of this model suggests that my model is very passionate about music since he is wearing headphones and a guitar which readers will find this image quite realistic.
Further analysis of Double page spread. #3 STAND FIRST A stand first is an introduction statement where it is at the beginning of the article. It introduces the article in which gives an impression of what will be in store for the reader. I have used this convention and slightly developed it where the model of the magazine ‘DANIEL GEE’ has been mentioned in the introduction. I have highlighted it red to show importance. DROP CAPITALS Drop capitals are usually used in magazines, it shows where the reader should start to read. It is usually bigger than the rest of the font/text as well as being the same colour as the rest. BY-LINE A by-line is where the journalist/photographer gets credited. It is usually used in music magazines where the photos that have been taken or articles that have been produced. I have placed it below the image of the model in my double page spread which is separated from the rest of the text so that readers are able to see who is responsible for this story.
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