Published on May 18, 2008
In Search of East Internet Company By Prashant Singh www.knowprashant.blogspot.com
WHO AM I ??
WHO AM I ??
What this Talk is about ? This talk is about those people who are not in this room . The People who thinks Internet is a FAD Why do they think so? Are they Right ?
This talk is about those people who are not in this room .
The People who thinks Internet is a FAD
Why do they think so?
Are they Right ?
Do you know & Love these companies ?
Let’s Make Them Look more cute $ 15 Billion $ 580 Million $ 800 Billion $ 1.3 Billion $ 550 Million $ 100Million $ 90 Million
Lets Put These Number in perspective $ 500 Million $ 16.8 Billion $ 100 Million
What's Going On Here ?? What's the revenue Model ?? ADVERTISEMENT ?? YOU GOT TO BE KIDDING What Value is being created by them ? Audience ?
Why ?? Advertisement is not among worlds top 20 industries Less than 25% of Advertisement Budget is spent online
We need to understand the value proposition of these companies & we can take a Little Help from History
History of Exploratory Colonization
What the Hell is that ?
1264: Marco Polo Discovered China 1492: Christopher Columbus discover America 20th MAy 1498 : Vasco Da Gama discovers india
200 Years of Exploration and Discovery of New World and What was the Economic Logic/justification behind that ? Land Grab .. = Put your Country’s Flag there Write a Book /Memoir = Symbolic Value Establish Political Alliance = Strategic First Mover Advantage These Reason were OK But By No Mean Enough to justify Economic Aspect of these expeditions
1617 East India Company was Formed & Granted Trade rights In India
East India Company was First to realize the commercial value offered by New World This value was in cotton, silk, indigo dye, saltpeter, tea and opium. By Getting “Value “ Right they got Business RIGHT REST IS HISTORY
Internet is a New World and it Offers a different type of Value Lesson [Not] Learned ?? New World Offer New Value . Business in New World Need To capitalize on those values
Internet Value Proposition? Can you Elaborate ??
Back to History Again Hunter Gatherers Agri Centric Industrial Organizational Information Cyberspace Gradual shift in value away from Nature
Some Case studies Net Addition to Physical world = 0 First Communication Medium with Reach(Braodcast),Immediacy ,Interactivity,Lifespan Aggregation + Sorting of Human Feedback
Some New Frontier of Value Creation Escape from REAL World ? Transcending Geographies Semantic Analysis of DATA Decentralized ,Equal Opportunity, HighQuality Information Repository
Web Is Waiting for Its EAST India Company Hopefully it will be from India
Thanks Any Question???
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