Published on February 24, 2014
In-House Multichannel Barometer 2014 Across Health Capabilities 1
Across Health’s Multichannel Barometer • Widely recognized and respected worldwide survey on digital and multichannel in the life science industry • Focus on pharmaceutical, biotech, generic, OTC, and medical device companies • In 2013, almost 300 respondents from over 100 companies • The evolution in the name of our Barometer highlights multichannel as a key aspect of digital maturity and mirrors the rise of multichannel efforts in the industry. • Powered by Across Health, a leading global "fusion" consultancy in life sciences 24/02/2014 Across Health Capabilities 2
In-house Multichannel Barometer Benefits • Obtain an exclusive understanding of your company’s internal digital awareness, perceptions, and digital maturity level. 3 conducted in 2013 (at local, EU, & global levels) • Discover what the competition thinks and does about multichannel tactics and impact, challenges, investment budgets, and more! • Benchmark the digital maturity of your organization and identify leverage points for accelerating the move to digital transformation • Leverage this information to refine your multichannel strategy and priorities. 24/02/2014 Across Health Capabilities 3
Scope of Multichannel Barometer Current Adoption Key Challenges The digital landscape, as-is situation Bottlenecks & hurdles Digital understanding & processes Digital satisfaction Benchmark against competitors & other industries ROI measurement Investment Budget % of budget allocated into Marketing, Medical and others Future evolution of digital budget throughout the year Future of Digital in Life Sciences Multichannel priorities Digital integration Trends in multichannel adoption & new stakeholders Most common multichannel tactics (standard/pilot or planned/never) New questions this year include: perceived channel impact, additional new channels, digital team structure, and more… 24/02/2014 Across Health Capabilities 4
Current Adoption On a scale from 0 to 5, how satisfied are you with your current digital activities? 24/02/2014 Across Health Capabilities 5
Current Adoption How would you rank your company versus your competitors in using digital marketing initiatives targeted at HCPs 24/02/2014 Across Health Capabilities 6
Current Adoption How would you rank your company versus your competitors in using digital marketing initiatives targeted at HCPs 24/02/2014 Across Health Capabilities 7
Channel Usage Please evaluate how often you use the following multichannel tools TODAY to reach your customers 24/02/2014 Across Health Capabilities 8
Investment Levels If you oversee a marketing budget, which percentage of it is allocated to digital initiatives THIS YEAR? 24/02/2014 Across Health Capabilities 9
Key Challenges Please indicate the two main bottlenecks for digital in your organization 24/02/2014 Across Health Capabilities 10
Future of Digital in Life Sciences What are the priorities in your organisation regarding digital? 24/02/2014 Across Health Capabilities 11
Across Health: Focused Fusion Consulting Customer Innovation – Strategy & Execution • 60+ strong consultancy • Focus on innovative customer-centric approaches (e-powering traditional channels– “fusion”) • Holistic approach: From strategy to implementation & success metrics/KPIs • Unique offering in the industry • Global footprint Life Sciences Focus • • • • 24/02/2014 Extensive experience at regional/global level AND local execution power Pharmaceuticals Devices & Diagnostics Consumer Health Patient & Professional Associations Across Health Capabilities 12
How do we work? The 4 i Methodology 01 Insight 04 Landscape analysis & marketing mix assessment We summarize key trends, best practices and benchmarks - also from related and other industries - and compare them to your current situation. Impact Effectiveness, ROI & customer intelligence We measure the impact of the new strategy using dashboards, KPIs,… and create best-practice documents/tools. The 4 i’s 02 03 Innovation Integrated execution Program management & on-site support We handle the project from A to Z as well as support in related activities such as change management, process & organizational development, design, training of sales reps etc. 24/02/2014 Across Health Capabilities Fusion strategy development We come up with an innovative, balanced and integrated roadmap and strategy for the program that builds on the strengths of your existing channels. 13
Big-5 Consultancies Strategy Our positioning Cross Industry 24/02/2014 Implementation Web Agencies Life Sciences Across Health Capabilities Health Units of MarCom Companies 14
Some of our key references 24/02/2014 Across Health Capabilities 15
We serve our customers all over the globe 24/02/2014 Across Health Capabilities 16
For more information, please contact Boris Chu Senior Consultant firstname.lastname@example.org 2/24/2014 Across Health Capabilities 17
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Across Health’s Multichannel Barometer 2014. A 360 degrees view on the status, challenges and future of multichannel in life sciences. Read more.
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