Improving Pharmaceutical Integration and Patient Adherence: When Patients Cannot Feel Effects of Medication

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Information about Improving Pharmaceutical Integration and Patient Adherence: When...
Health & Medicine

Published on February 17, 2014

Author: KevinJaglinski

Source: slideshare.net

Description

Improving Pharmaceutical Integration and Patient Adherence: When Patients Cannot Feel Effects of Medication.

A solution for patient acquisition, adherence and integration into population management systems through the integration of novel diagnostics

Improving Pharmaceutical Integration and Patient Adherence When Patients Cannot Feel Effects of Medication A solution for patient acquisition, adherence and integration into population management systems through the integration of novel diagnostics

Interrelated Risks and Opportunities • • • Reaching difficult patients Preferred formulary status Patient outcomes/adherence Pharmaceutical Companies ACOs Population & Quality Mgmt. • • • Population management Shared risk Patient outcomes/adherence • • • Identifying new patients Cost of patient acquisition Patient adherence Patients Health Care Providers • • • 20% of Patients difficult to treat 20% of Patients seen too often Patient outcomes/adherence

Pharmaceutical Companies = “Silver Lining” • • Pharmaceutical Companies • • ACOs Population & Quality Mgmt. Patients Health Care Providers Identifying new patients • 20% not being reached Reduce cycle time and cost of patient acquisition • Waiting for HCP to identify Patient outcomes/adherence • Demonstrate effectiveness via adoption and adherence Support ACO and HCP population management

Revolutionary Collection Media The AdvanceDx100 Serum Separator Collection Card is a revolutionary new way to collect, store, and transport microsample blood specimens for laboratory analysis. It supersedes all previous collection methods in its ease of use and accuracy. No medical training is needed to complete the collection process. Anyone can collect a valid specimen. The secret to this patented device lies in its special blood transport method that actually separates the blood serum from the red blood cells right on the card. This is the same process that occurs when a tube of blood is "spun down" in a centrifuge before processing. The card is then dried and is ready to send to the laboratory for analysis without any further special handling.

Simple Collection, Transport, Accurate Testing and Reporting

The yield of a Bayshore Labs collaboration • Identifying and acquiring new patients Patient Adherence & Management Support • • • • • • • • Leveraged Patient Screening Partner An adjunct to discovering appropriate patients for therapies 3 million screened patients over age 40 annually 53% Female, 47% Male Can provide DTC data or blinded Distribute Rx vouchers & lab results Diagnostic Testing, Logistics & Reporting Rx supported, regular interval testing provides patient with validation of Rx intervention Eliminate inconvenience to patient and physician with ADx100 card Improve patient satisfaction and outcomes Support population management

Simple, seven step process to improving patient adherence Brand Manager allocates funding Determine tests for acquisition vs. adherence Deploy via patient screening partner or native sales force Reward mechanism Reward fulfillment Complementary testing and/or voucher DTC, Screening partner or native sales force Patient or BCL can report test results Brand Manager measures improved acquisition and adherence

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