Improve your business through social media - North Tahoe Business Association social media presentation

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Information about Improve your business through social media - North Tahoe Business...
Social Media

Published on February 6, 2014

Author: milenaregos

Source: slideshare.net

Description

How to use social media for your business with tips for Facebook, Yelp, TripAdvisor, Instagram and Twitter.

Improve your business through social media Milena Regos Out&About Marketing Hashtag: #NTBSocial @milenaregos Slides on: slideshare.net/milenaregos

Facebook Plan 1. Build 2. Grow 3. Engage 4. Measure 5. Monetize

BUILD Timeline Cover FB Events FB apps Email list building Your custom landing page? Claim Place

Timeline cover image. Include CALL TO ACTION 851x315

Tool: Use Bit.ly to abbreviate links and get stats.

No designer? No problem.

Facebook apps up to 12 custom apps ‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube ‣ Email generation ‣ Create Contests / Giveaways ‣ Custom landing pages ‣ Vendors / Tools ‣ Heyo ‣ WooBox ‣ ShortStack Source: ECommerce Quarterly, EQ1 2013

35% of people like a page so they can participate in contests Source: Buddymedia

Free FB apps Use WooBox.com and connect your Instagram, Twitter, YouTube and Pinterest

Fan gated value added content

Email generator

How do I increase my Facebook likes?

GROW Quality + Relevant Content Exclusive offers Like box Facebook ads Contests/ Giveaways Promote offline

Shorter posts generate 29% more interaction Source:TrackSocial

Photos generate 39% more interaction Source: Hubspot

Dogs, cats, horses

clever timely

funny curiosity

Questions get 100% more comments Source: KissMetrics

Contests/ Giveaways

FB offers/ exclusive deals 42% of people like a page to get a coupon or discount Source: SociallyStacked

Run Highly Targeted Facebook ads facebook.com/ ads facebook.com/ business

Use the Power Editor for advanced FB ad management Create Custom Audiences

How often to post?

ENGAGE Act as page not you Respond/ Comment Schedule Tag pages Use hashtags

Use Facebook as your Business

Establish Content Publishing Schedule = Save Time

Save 2 hours a day with PostPlanner

PostPlanner Content Suggestions

Schedule with Facebook

BUFFER

Comment/Reply Within 24 hours max!! Use App “Pages” for people on the GO

Measure & Celebrate

ROI?

77% of marketers have found customers via Facebook (B2C), 43% B2B Source: Hubspot2013

ROI=167%

ROI=337%

ROI= 2,616%

Remember that social is not all about sales

Facebook is FREE

Bonus: Get your FB Score

Yelp ‣ 120 million monthly unique visitors in Q4 2013 ‣ 85% read online reviews about local businesses ‣ 4 out of 5 Yelp users stop by Yelp before making a local purchase Sources:Yelp; Bright Local Consumer review survey 2013; Nielsen; Fake it till you make it: Reputation, Competition and Yelp review fraud

16% of reviews get filtered

‣ Fill out your profile completely - add photos, details, address, menu ‣ Ask for reviews ‣ Hey, write a review for me on Yelp (BAD) ‣ Hey, check us out on Yelp (GOOD) ‣ Try to prevent good reviews from being filtered out ‣ Respond to reviews in timely manner ‣ Run a Yelp deal, Foursquare check in deal ‣ Offline presence - find us on Yelp sign, Yelp event, display positive reviews

TripAdvisor ‣ 200 million monthly unique visitors ‣ 125 million travel reviews ‣ 3.1 million businesses and properties ‣ 17 mil candid traveler photos Source: TripAdvisor

‣ Write detailed descriptions (92% choose a business that posts detailed descriptions) Cross-promote your social networks Show off your awards / Showcase your badges Claim your business listing ‣ ‣ ‣ ‣ Change your primary photo often ‣ Keep your info up to date ‣ Add keyword-rich text ‣ Integrate booking and reservation links ‣ Upload photos - 150% higher engagement with 20+ photos ‣ Encourage reviews as guests check out Source: SearchEngineJournal

TripAdvisor ‣ 93% of bookings are affected by online reviews ‣ Focus on offline service for online results ‣ Respond to negative reviews and use to improve performance ‣ Celebrate the successes ‣ Hire the right people Source: StrategyOne

Instagram ‣ 150 million users ‣ 70% log in at least once a day ‣ 25% of Fortune 500 companies use Instagram Source: Expandedramblings.com

Post regularly

Use hashtags

Put a filter on it

Run contests

Instagram ‣ Link to your account on your website ‣ Promote on other social networks ‣ Experiment and stick to what works ‣ Comment on posts ‣ Mention others ‣ Follow others

Twitter ‣ Engage ‣ Be personable ‣ Meet/connect new people ‣ Show up - tweetchats, events, news ‣ Share good content ‣ Give a lot

Twitter Source: SimplyMeasured

Diversify

Go VISUAL

Invest time and resources

Need more? ‣ Sign up for the Social Media Academy ‣ outandaboutmarketing.com Free&Useful Tab ‣ On demand classes ‣ 3 class packages $29.95

Questions? Milena Regos Out&About Marketing www.outandaboutmarketing.com milena@outandaboutmarketing.com Twitter: @milenaregos

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