Published on February 6, 2014
Improve your business through social media Milena Regos Out&About Marketing Hashtag: #NTBSocial @milenaregos Slides on: slideshare.net/milenaregos
Facebook Plan 1. Build 2. Grow 3. Engage 4. Measure 5. Monetize
BUILD Timeline Cover FB Events FB apps Email list building Your custom landing page? Claim Place
Timeline cover image. Include CALL TO ACTION 851x315
Tool: Use Bit.ly to abbreviate links and get stats.
No designer? No problem.
Facebook apps up to 12 custom apps ‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube ‣ Email generation ‣ Create Contests / Giveaways ‣ Custom landing pages ‣ Vendors / Tools ‣ Heyo ‣ WooBox ‣ ShortStack Source: ECommerce Quarterly, EQ1 2013
35% of people like a page so they can participate in contests Source: Buddymedia
Free FB apps Use WooBox.com and connect your Instagram, Twitter, YouTube and Pinterest
Fan gated value added content
How do I increase my Facebook likes?
GROW Quality + Relevant Content Exclusive offers Like box Facebook ads Contests/ Giveaways Promote ofﬂine
Shorter posts generate 29% more interaction Source:TrackSocial
Photos generate 39% more interaction Source: Hubspot
Dogs, cats, horses
Questions get 100% more comments Source: KissMetrics
FB offers/ exclusive deals 42% of people like a page to get a coupon or discount Source: SociallyStacked
Run Highly Targeted Facebook ads facebook.com/ ads facebook.com/ business
Use the Power Editor for advanced FB ad management Create Custom Audiences
How often to post?
ENGAGE Act as page not you Respond/ Comment Schedule Tag pages Use hashtags
Use Facebook as your Business
Establish Content Publishing Schedule = Save Time
Save 2 hours a day with PostPlanner
PostPlanner Content Suggestions
Schedule with Facebook
Comment/Reply Within 24 hours max!! Use App “Pages” for people on the GO
Measure & Celebrate
77% of marketers have found customers via Facebook (B2C), 43% B2B Source: Hubspot2013
Remember that social is not all about sales
Facebook is FREE
Bonus: Get your FB Score
Yelp ‣ 120 million monthly unique visitors in Q4 2013 ‣ 85% read online reviews about local businesses ‣ 4 out of 5 Yelp users stop by Yelp before making a local purchase Sources:Yelp; Bright Local Consumer review survey 2013; Nielsen; Fake it till you make it: Reputation, Competition and Yelp review fraud
16% of reviews get ﬁltered
‣ Fill out your proﬁle completely - add photos, details, address, menu ‣ Ask for reviews ‣ Hey, write a review for me on Yelp (BAD) ‣ Hey, check us out on Yelp (GOOD) ‣ Try to prevent good reviews from being ﬁltered out ‣ Respond to reviews in timely manner ‣ Run a Yelp deal, Foursquare check in deal ‣ Ofﬂine presence - ﬁnd us on Yelp sign, Yelp event, display positive reviews
TripAdvisor ‣ 200 million monthly unique visitors ‣ 125 million travel reviews ‣ 3.1 million businesses and properties ‣ 17 mil candid traveler photos Source: TripAdvisor
‣ Write detailed descriptions (92% choose a business that posts detailed descriptions) Cross-promote your social networks Show off your awards / Showcase your badges Claim your business listing ‣ ‣ ‣ ‣ Change your primary photo often ‣ Keep your info up to date ‣ Add keyword-rich text ‣ Integrate booking and reservation links ‣ Upload photos - 150% higher engagement with 20+ photos ‣ Encourage reviews as guests check out Source: SearchEngineJournal
TripAdvisor ‣ 93% of bookings are affected by online reviews ‣ Focus on ofﬂine service for online results ‣ Respond to negative reviews and use to improve performance ‣ Celebrate the successes ‣ Hire the right people Source: StrategyOne
Instagram ‣ 150 million users ‣ 70% log in at least once a day ‣ 25% of Fortune 500 companies use Instagram Source: Expandedramblings.com
Put a ﬁlter on it
Instagram ‣ Link to your account on your website ‣ Promote on other social networks ‣ Experiment and stick to what works ‣ Comment on posts ‣ Mention others ‣ Follow others
Twitter ‣ Engage ‣ Be personable ‣ Meet/connect new people ‣ Show up - tweetchats, events, news ‣ Share good content ‣ Give a lot
Twitter Source: SimplyMeasured
Invest time and resources
Need more? ‣ Sign up for the Social Media Academy ‣ outandaboutmarketing.com Free&Useful Tab ‣ On demand classes ‣ 3 class packages $29.95
Questions? Milena Regos Out&About Marketing www.outandaboutmarketing.com firstname.lastname@example.org Twitter: @milenaregos
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