Improve socialnetworkingskills

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Information about Improve socialnetworkingskills
Business & Mgmt

Published on March 9, 2014

Author: johannarothman



You don’t have to be a social butterfly to succeed with social networking. Whether you are searching for a new job, marketing your business, or recruiting for a candidate, you need to know how to network. But as a professional, you want to network with authenticity. Authentic networking means making a warm connection--having a reason to connect. You need to build your reputation to network.

You start to build your reputation at work. You extend your reputation on social networking sites, mailing lists, and with online participation.

During this session, you will analyze your current online network and your current online participation. You will focus on using social networking sites, mailing lists, and other online email and writing to build your reputation. You’ll leave with an action plan and a budding network to help you with that action plan.

Improving Your Social Networking Skills Johanna Rothman New: Manage Your Job Search @johannarothman 781-641-4046

What Do You Want to Know About Networking? Let’s gather some data... 2 © 2014 Johanna Rothman

What Are Your Goals From Your Networking? Your networking will be different based on your goals Job searching is different from hiring Developing a community of practice is different from learning how to stay technically relevant Networking inside the organization is different from networking outside the organization Etc. 3 © 2014 Johanna Rothman

Define Your Goals Define three short-term goals for your networking Define three long-term goals for your networking We’ll debrief together 4 © 2014 Johanna Rothman

Where Do You Think You Have Traps in Your Networking? Write down what you are doing now What do you think is working for you? Where do you think your networking is not helping you? Where do you think you have networking traps? We’ll debrief together 5 © 2014 Johanna Rothman

Big Three for Social Networking LinkedIn Twitter Facebook But what you do for each of these depends on your goals Let’s discuss how you use these 6 © 2014 Johanna Rothman

LinkedIn 600 Pound gorilla for business If you are job searching or hiring you must be here If you are consulting you must be here 7 © 2014 Johanna Rothman

Minimum for LinkedIn Your picture: Headshot of you and only you Headline Contact Information If you have URLs, name them Name your profile, example: Barebones profile Recommendations Give and receive Endorsements 8 © 2014 Johanna Rothman

Show Your Value Every line on your profile has to articulate your value Use English Explain how you did something Old: Software project manager for Lisp-on-a-Chip. Value/Action/Method As the software project manager for the new Lisp-on-a-Chip, I encouraged collaboration at all levels of the organization. Internally, this allowed us to deliver milestones monthly, to see the product evolve, and to build trust. Externally, this allowed us to meet our aggressive 9-month trade-show deadline. 9 © 2014 Johanna Rothman

More for LinkedIn Publications Slideshare Recommendations Awards Groups 10 © 2014 Johanna Rothman

Review Your LinkedIn Profile Bring up your LinkedIn profile Look at the previous checklist. Does it have everything? Does LinkedIn think your profile is complete? If we have time, you’ll review your profiles We’ll debrief together 11 © 2014 Johanna Rothman

Twitter Build relationships Build followings How you use Twitter depends on your goals 12 © 2014 Johanna Rothman

Twitter Goals Consultant Page points to a URL showcasing you Hiring manager Page points to a blog, company, something that entices a candidate Job searcher Page points to something that says “Why I should hire you” 13 © 2014 Johanna Rothman

Twitter Followers and Lists You cannot follow everyone who follows you You don’t want to! Group people into lists for easier manipulation Use a tool to organize your lists 14 © 2014 Johanna Rothman

Review Twitter Profiles Bring up your Twitter profile Look at your Twitter page Does it point to a URL that is reasonable? What do you tend to tweet? If we have time, you’ll review your profiles We’ll debrief together 15 © 2014 Johanna Rothman

FaceBook FaceBook fan pages For consultants, books, businesses Learn how to keep private stuff private Let’s discuss FaceBook... 16 © 2014 Johanna Rothman

Other Sites Google Plus: I’m not so much a fan, Stackoverflow because my content belongs to Anywhere you can write an article google, not to me and post it with a link back to you/ your site email lists Goodreads youtube Github Other people’s blogs Foursquare reddit Webinars podcasts Public speaking Newsletters 17 © 2013 Johanna Rothman

Social Networking Greases Wheels for In-Person Networking Social networking makes it possible for you to have a warm connection with someone when you meet them in person Start at building rapport 18 © 2013 Johanna Rothman

Build Rapport In Person? Smile Handshake Put other person at ease Match each other somehow 19 © 2013 Johanna Rothman

Build Rapport Online? Create a warm relationship, not a cold call Connection Start at a relationship Provide something of value to the other person 20 © 2013 Johanna Rothman

Let’s Return to Your Goals Let’s develop action plans for your goals Action plans are small steps that start with a verb Create discrete, achievable steps that you can accomplish within one week or less. (I prefer one day or one hour or less.) We’ll debrief together 21 © 2014 Johanna Rothman

Provide value to get value. Be yourself. Always be authentic. 22 © 2014 Johanna Rothman

Let’s Stay In Touch... Pragmatic Manager: Please link with me on LinkedIn 23 © 2014 Johanna Rothman

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