Published on March 9, 2014
Improving Your Social Networking Skills Johanna Rothman New: Manage Your Job Search www.jrothman.com @johannarothman firstname.lastname@example.org 781-641-4046
What Do You Want to Know About Networking? Let’s gather some data... 2 © 2014 Johanna Rothman
What Are Your Goals From Your Networking? Your networking will be different based on your goals Job searching is different from hiring Developing a community of practice is different from learning how to stay technically relevant Networking inside the organization is different from networking outside the organization Etc. 3 © 2014 Johanna Rothman
Deﬁne Your Goals Deﬁne three short-term goals for your networking Deﬁne three long-term goals for your networking We’ll debrief together 4 © 2014 Johanna Rothman
Where Do You Think You Have Traps in Your Networking? Write down what you are doing now What do you think is working for you? Where do you think your networking is not helping you? Where do you think you have networking traps? We’ll debrief together 5 © 2014 Johanna Rothman
Big Three for Social Networking LinkedIn Twitter Facebook But what you do for each of these depends on your goals Let’s discuss how you use these 6 © 2014 Johanna Rothman
LinkedIn 600 Pound gorilla for business If you are job searching or hiring you must be here If you are consulting you must be here 7 © 2014 Johanna Rothman
Minimum for LinkedIn Your picture: Headshot of you and only you Headline Contact Information If you have URLs, name them Name your proﬁle, example: www.linkedin.com/in/johannarothman Barebones proﬁle Recommendations Give and receive Endorsements 8 © 2014 Johanna Rothman
Show Your Value Every line on your proﬁle has to articulate your value Use English Explain how you did something Old: Software project manager for Lisp-on-a-Chip. Value/Action/Method As the software project manager for the new Lisp-on-a-Chip, I encouraged collaboration at all levels of the organization. Internally, this allowed us to deliver milestones monthly, to see the product evolve, and to build trust. Externally, this allowed us to meet our aggressive 9-month trade-show deadline. 9 © 2014 Johanna Rothman
More for LinkedIn Publications Slideshare Recommendations Awards Groups 10 © 2014 Johanna Rothman
Review Your LinkedIn Proﬁle Bring up your LinkedIn proﬁle Look at the previous checklist. Does it have everything? Does LinkedIn think your proﬁle is complete? If we have time, you’ll review your proﬁles We’ll debrief together 11 © 2014 Johanna Rothman
Twitter Build relationships Build followings How you use Twitter depends on your goals 12 © 2014 Johanna Rothman
Twitter Goals Consultant Page points to a URL showcasing you Hiring manager Page points to a blog, company, something that entices a candidate Job searcher Page points to something that says “Why I should hire you” 13 © 2014 Johanna Rothman
Twitter Followers and Lists You cannot follow everyone who follows you You don’t want to! Group people into lists for easier manipulation Use a tool to organize your lists 14 © 2014 Johanna Rothman
Review Twitter Proﬁles Bring up your Twitter proﬁle Look at your Twitter page Does it point to a URL that is reasonable? What do you tend to tweet? If we have time, you’ll review your proﬁles We’ll debrief together 15 © 2014 Johanna Rothman
FaceBook FaceBook fan pages For consultants, books, businesses Learn how to keep private stuff private Let’s discuss FaceBook... 16 © 2014 Johanna Rothman
Other Sites Google Plus: I’m not so much a fan, Stackoverﬂow because my content belongs to Anywhere you can write an article google, not to me and post it with a link back to you/ Slideshare.net your site email lists Goodreads youtube Github Other people’s blogs Foursquare reddit Webinars podcasts Public speaking Newsletters 17 © 2013 Johanna Rothman
Social Networking Greases Wheels for In-Person Networking Social networking makes it possible for you to have a warm connection with someone when you meet them in person Start at building rapport 18 © 2013 Johanna Rothman
Build Rapport In Person? Smile Handshake Put other person at ease Match each other somehow 19 © 2013 Johanna Rothman
Build Rapport Online? Create a warm relationship, not a cold call Connection Start at a relationship Provide something of value to the other person 20 © 2013 Johanna Rothman
Let’s Return to Your Goals Let’s develop action plans for your goals Action plans are small steps that start with a verb Create discrete, achievable steps that you can accomplish within one week or less. (I prefer one day or one hour or less.) We’ll debrief together 21 © 2014 Johanna Rothman
Provide value to get value. Be yourself. Always be authentic. 22 © 2014 Johanna Rothman
Let’s Stay In Touch... Pragmatic Manager: www.jrothman.com/pragmaticmanager Please link with me on LinkedIn www.linkedin.com/in/johannarothman 23 © 2014 Johanna Rothman
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