Important modules in Digital Marketing Course

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Information about Important modules in Digital Marketing Course

Published on November 1, 2018

Author: JidmPune

Source: slideshare.net

1. LEARN DIGITAL MARKETING from the Expert. Sushant Kokate, the Founder of Jaksh Institute of Digital Marketing. The purpose of his Life is to educate and inspire people at their Careers or at their Businesses to be successful by applying Digital Marketing Strategies and Personal Branding Techniques BECOME GOOGLE CERTIFIED DIGITAL MARKETING EXPERT

2. CONTENTS DIGITAL MARKETING COURSE GOOGLE ANALYTICS REMARKETING CONTENT MARKETING 15 01  WORDPRESS WEBSITE DESIGNING 11 12 02  GOOGLE ADWORDS 03 04 FACEBOOK PAGE MANAGEMENT EXCLUSIVE! FACEBOOK MARKETING 05 YOUTUBE MARKETING 06 LINKEDIN MARKETING ADDRESS: S NO. 30/1/6, OFFICE NO. 3, SHRI SHRIMAL COMPLEX, ABOVE ROYAL CYCLES, NEAR BATA, SHOWROOM, BALAJINAGAR, DHANKAWADI, PUNE SATARA ROAD, PUNE, MAHARASHTRA 411043      PHONE: 088064 44490                  EMAIL: SUSHANT@JAKSH.CO.IN 07 TWITTER MARKETING 08  INSTAGRAM MARKETING 09 PINTEREST MARKETING 10 EMAIL MARKETING SEO LOCAL SEO 13 14 TECHNICAL TRAINING

3. Module 1 – WordPress Website Designing Working of Websites Choosing your Domain Purchasing Hosting WordPress Installation Navigating WordPress Adding a Static Home Page Editing a Page & Change the Site Title Adding and Editing a Menu Writing a New Post & Organizing Your Blog Blog Page Design – Excerpts vs Full Content Finding, Installing and Activating Plugins Backing Up Your Website Securing Your Website Module 2 – Google Adwords How Google Adwords works Examples of Google Adwords Ads Setting up your Adwords Account Exploring the Adwords Interface Finding the Best Keywords for your Ad Project with Keyword Planner Creating a Google Adwords Search Campaign Selecting your Audience Choosing your Bid Settings Creating an Ad Group and Adding Keywords Finalizing your Google Adwords Ad Managing your Campaign and Analytics Module 3 – Facebook Page Management Why Facebook Pages are Important Facebook Page Optimization Adding Essential Information to your Facebook Page Selecting your Profile Image Creating a Professional Facebook Cover Image Writing a Captivating Description for your Page Getting your Facebook Page Username & URL Facebook Apps Links Facebook Page Apps to Increase Fans Engagement Create your Facebook Page Ways to Monetize your Facebook Page Exploring Publishing tools Scheduling Posts Facebook Call-To-Action Button Study your Competitors on Facebook How to Guarantee your Fans see All your posts Exploring Facebook Insights Promoting your Facebook Page Turn ANY image into a clickable Facebook Post Module 4 – Facebook Marketing Introduction to Facebook Ads Introduction to the Facebook Ads Manager Setting up your Payment account for Ads Defining your Target Audience Level 1 – Creating the Ad Post Level 1 – Boosting Your Post Level 2 – Creating your Ad in the Ads Manager Tips to get your Ad approved by Facebook Analyzing the Results Creating your First Facebook Ad Module 5 – Youtube Marketing YouTube Basics SEO: Watch Time vs. View Count YouTube Keyword Research Starting Your YouTube Channel Designing and Adding Channel Art Adding Your Channel Description Customizing Your Channel Layout Increasing YouTube Subscriptions Adding a YouTube Channel Trailer Verifying Your Channel and More Important Settings Uploading a Video: Titles, Descriptions, Thumbnails, and Tags Adding YouTube Cards and End Screens YouTube Analytics Creating a YouTube Ad to Promote Your Videos Module 6 – Linkedin Marketing Welcome to LinkedIn Marketing Setting up your LinkedIn Profile Adding Experience, Skills, Accomplishments to your Profile Adding a Professional Background Photo Adding Media (video/photos) to your LinkedIn Profile Changing your LinkedIn URL Adding Your Website to LinkedIn Creating Shareable Content on LinkedIn Case Study: LinkedIn Company Page Examples Creating a LinkedIn Company Page Managing your LinkedIn Company Page Publishing content in your LinkedIn Company Page LinkedIn Ads Introduction Creating a LinkedIn Sponsored Content Ad Waiting for LinkedIn Ad approval Creating a LinkedIn Text Ads Campaign Creating a LinkedIn Sponsored InMail Campaign Quick view at the Campaign Manager Create an Optimize your LinkedIn Profile DIGITAL MARKETING COURSE SYLLABUS

4. Module 7 – Twitter Marketing Why Twitter and How it can Help your Business Choosing the Best Username Tips to Choose Your Twitter Handle Creating your Twitter account Creating an Outstanding Twitter Profile Page Adding your Profile and Header Photo Writing an Optimized Twitter Bio Writing an Optimized Twitter Profile Description Pin the Most Important Tweet for Your Audience Connecting with Other Influencers Twitter Hashtags Adding Twitter buttons to your Website Adding Twitter Widgets to your Website Twitter Advertising – Creating your Ads Account Twitter Advertising – Adding your Payment Method Twitter Advertising – Creating other Twitter Ads Twitter Advertising – Promoting a Tweet Module 8 – Instagram Marketing Why Instagram and How it can Help your Business Create an Instagram for Business Profile Building a Killer Instagram Profile Accessing the Ads Manager Creating your First Instagram Ad Creating your Instagram Ad inside the App Create an Instagram Ad! Tools to Create Viral Instagram Photos Module 9 – Pinterest Marketing Why Pinterest and How it can help your Business Opening a Pinterest Business Account Linking Pinterest to Your Website and Getting a Verified Account Linking Pinterest with Other Social Media Platforms Optimizing your Pinterest Profile Creating Boards Getting Started with Pinterest Ads The Ads Panel Overview of Pinterest Creating an Ad Campaign on Pinterest Module 10 – Email Marketing Email Marketing Tools Creating Email Marketing Campaign Creating a Lead Magnet Adding Opt-In Forms to Your Website Segmenting and Tagging Your Audience Using Reports to Analyze Success Module 11 – Google Analytics Set Up Google Analytics Navigating the Google Analytics Dashboard Know Your Audience Better with Analytics User Acquisition and Behavior Flow See Where Visitors Click on Your Website User Behavior and Site Speed Setting Up Goals with Google Analytics Module 12 – Content Marketing Developing Your Strategy and Setting Goals Choosing the Proper Platforms and Tools Writing Better Headlines Writing Quality Articles Module 13 – SEO Introduction to SEO Keyword Research On-Page Optimization Off-Page Optimization Back Links Module 14 – Local SEO Introduction to Ranking a Local Business Website Keyword Research Creating Your Google My Business Listing Optimizing Your Google My Business Page Evaluating Your Rankings Module 15 – Remarketing Importance of Remarketing Setting up Remarketing in Google Adwords ADDRESS: S NO. 30/1/6, PLOT NO. 3,SHRI SHRIMAL COMPLEX, ABOVE ROYAL CYCLES, NEAR BATA, SHOWROOM, BALAJINAGAR, DHANKAWADI, PUNE SATARA ROAD, PUNE, MAHARASHTRA 411043      PHONE: 088064 44490                  EMAIL: SUSHANT@JAKSH.CO.IN Join Now Fees Rs. 20,000/- CALL US @ 8806444490

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