Importance Of E-Commerce Personalization in 20 Revealing Stats

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Published on March 4, 2014

Author: mojnapp

Source: slideshare.net

Description

Personalization is quickly becoming a massive trend in online marketing and especially important in e-commerce.

We look at some of the most revealing recent statistics that show why active, real-time personalization is so important and what opportunities lie ahead of progressive modern marketers that are adopting it as we speak.

If you are interested in e-commerce email marketing make sure to check out our blog with weekly fresh resources for every e-commerce marketing team -> http://blog.mojn.com.

IMPORTANCE OF E-COMMERCE PERSONALIZATION IN 20 REVEALING STATS! ! Send emails that click

75% ! 75% of consumers like when brands personalize messaging and offers. ! Source: Aberdeen Group ! ! Send emails that click

The top reasons for U.S. email users to unsubscribe from a business or nonprofit email subscription are too many emails (69%) and content that is no longer relevant (56%).! Source: cmb ! ! Send emails that click

Personalized emails improve click-through rates by 14%, and conversion rates by 10%.! Source: Aberdeen Group ! ! Send emails that click

61% of consumers prefer offers even if this results in less privacy.! Source: Monetate ! ! Send emails that click

56% ! 56% of consumers say they would be more inclined to use a retailer if it offered a good personalized experience. ! Source: o2 - The Rise of Me-tail ! ! Send emails that click

Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests.! Source: Janrain & Harris Interactive ! ! Send emails that click

O2's study The Rise of Me-tail shows that adding personalization experience to shopping could lift sales by 7.8%.! Source: o2 - The Rise of Me-tail ! ! Send emails that click

40% of consumers buy more from retailers that personalize the shopping experience across channels.! Source: mybuys.com ! ! Send emails that click

26% ! Emails with personalized subject lines have 26 percent higher unique open rates than nonpersonalized emails. ! Source: Experian ! ! Send emails that click

94% of companies agree that personalisation "is critical to current and future success."! Source: Econsultancy ! ! Send emails that click

80% ! 80% of marketers define dynamic personalization in email as highly important. ! Source: Adobe & DMA ! ! Send emails that click

ALL THIS IS GREAT… BUT!! DESPITE RESULTS, STATS SHOW VERY SLOW ADOPTION OF PERSONALIZATION TECHNOLOGIES. !

70% of brands are still not personalizing emails sent to subscribers.! Source: Experian ! ! Send emails that click

77% ! 77% of marketers say "dynamic, personalized content" across channels is very important, but most are still in the planning stages. ! Source: Adobe & DMA ! ! Send emails that click

Businesses that are currently personalising web experiences and who are also able to quantify the improvement are seeing an increase in sales of 19% on average.! Source: Econsultancy ! ! Send emails that click

54% of retailers that use automated product recommendations increased their average order value year over year.! Source: Forrester Research/shop.org ! ! Send emails that click

84% ! 84% of marketing executives say they plan on developing a process to map rich media content assets to buyer journey stage. ! Source: Aberdeen Group ! ! Send emails that click

60% of marketers struggle to personalize content in real-time, yet 77% believe real-time personalization is crucial.! Source: Adobe & DMA ! ! Send emails that click

WHAT ARE THE OBSTACLES IN THE WAY OF MODERN MARKETING PERSONALIZATION? !

Almost a half of companies say that IT roadblocks (47%) and legacy technology (46%) are "major barriers" in their personalization efforts.! Source: Econsultancy + Monetate ! ! Send emails that click

30% of marketers see disparate data sources in their current CRM systems as one of the top obstacles in using CRM to personalize their content.! Source: Econsultancy + Monetate ! ! Send emails that click

44% ! Scarce resources hold back a large portion (44%) of companies from investing in, or improving, their personalisation efforts. ! Source: Econsultancy + Monetate ! ! Send emails that click

SO … HOW CAN MOJN HELP? ! Automatic “hassle-free” personalization of e-commerce email campaigns is finally here! ! 1! No tech integration! 2! Keep your existing ESP! 3! Free Trial Campaign!

FIND MORE ON: mojn.com !

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