Published on March 4, 2014
IMPORTANCE OF E-COMMERCE PERSONALIZATION IN 20 REVEALING STATS! ! Send emails that click
75% ! 75% of consumers like when brands personalize messaging and oﬀers. ! Source: Aberdeen Group ! ! Send emails that click
The top reasons for U.S. email users to unsubscribe from a business or nonproﬁt email subscription are too many emails (69%) and content that is no longer relevant (56%).! Source: cmb ! ! Send emails that click
Personalized emails improve click-through rates by 14%, and conversion rates by 10%.! Source: Aberdeen Group ! ! Send emails that click
61% of consumers prefer oﬀers even if this results in less privacy.! Source: Monetate ! ! Send emails that click
56% ! 56% of consumers say they would be more inclined to use a retailer if it oﬀered a good personalized experience. ! Source: o2 - The Rise of Me-tail ! ! Send emails that click
Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g. oﬀers, ads, promotions) appears that has nothing to do with their interests.! Source: Janrain & Harris Interactive ! ! Send emails that click
O2's study The Rise of Me-tail shows that adding personalization experience to shopping could lift sales by 7.8%.! Source: o2 - The Rise of Me-tail ! ! Send emails that click
40% of consumers buy more from retailers that personalize the shopping experience across channels.! Source: mybuys.com ! ! Send emails that click
26% ! Emails with personalized subject lines have 26 percent higher unique open rates than nonpersonalized emails. ! Source: Experian ! ! Send emails that click
94% of companies agree that personalisation "is critical to current and future success."! Source: Econsultancy ! ! Send emails that click
80% ! 80% of marketers deﬁne dynamic personalization in email as highly important. ! Source: Adobe & DMA ! ! Send emails that click
ALL THIS IS GREAT… BUT!! DESPITE RESULTS, STATS SHOW VERY SLOW ADOPTION OF PERSONALIZATION TECHNOLOGIES. !
70% of brands are still not personalizing emails sent to subscribers.! Source: Experian ! ! Send emails that click
77% ! 77% of marketers say "dynamic, personalized content" across channels is very important, but most are still in the planning stages. ! Source: Adobe & DMA ! ! Send emails that click
Businesses that are currently personalising web experiences and who are also able to quantify the improvement are seeing an increase in sales of 19% on average.! Source: Econsultancy ! ! Send emails that click
54% of retailers that use automated product recommendations increased their average order value year over year.! Source: Forrester Research/shop.org ! ! Send emails that click
84% ! 84% of marketing executives say they plan on developing a process to map rich media content assets to buyer journey stage. ! Source: Aberdeen Group ! ! Send emails that click
60% of marketers struggle to personalize content in real-time, yet 77% believe real-time personalization is crucial.! Source: Adobe & DMA ! ! Send emails that click
WHAT ARE THE OBSTACLES IN THE WAY OF MODERN MARKETING PERSONALIZATION? !
Almost a half of companies say that IT roadblocks (47%) and legacy technology (46%) are "major barriers" in their personalization eﬀorts.! Source: Econsultancy + Monetate ! ! Send emails that click
30% of marketers see disparate data sources in their current CRM systems as one of the top obstacles in using CRM to personalize their content.! Source: Econsultancy + Monetate ! ! Send emails that click
44% ! Scarce resources hold back a large portion (44%) of companies from investing in, or improving, their personalisation eﬀorts. ! Source: Econsultancy + Monetate ! ! Send emails that click
SO … HOW CAN MOJN HELP? ! Automatic “hassle-free” personalization of e-commerce email campaigns is ﬁnally here! ! 1! No tech integration! 2! Keep your existing ESP! 3! Free Trial Campaign!
FIND MORE ON: mojn.com !
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