Implied sponsorship

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Information about Implied sponsorship
Marketing

Published on February 4, 2014

Author: DanKost

Source: slideshare.net

Description

Sportrons Implied Sponsorship Marketing eMail

One of the hottest trends in sports for 2014 was created by a boutique sports agency, Sportrons. Introducing Sportrons, the world's first Implied Sponsorship agency. Implied Sponsorship is the ability to associate a brand to a sports team, event or venue at a fraction of the cost of a regular sponsorship. Not all brands have the budget of Budweiser, AT&T or State Farm, but with Sportrons, you could apply one of the Implied Sponsorship approaches and compete in advertising and sponsorship of sports for a fraction of the budget. Here are a couple of examples; Example; A television network launched a sports campaign in baseball for a new TV show using Implied Sponsorship. The campaign included sixty minor league markets using a digital campaign for under $60,000. The regular cost would have been $750,000. Example; Well-known brands sponsored the One Direction USA concert tour which costed in the millions of dollars; Sportrons client used the Implied Sponsorship approach with a cost under $200,000 and reached the fans with greater on-site activation. Example; Creating Implied Sponsorship at a discount, a well know Dog Food Company ran an Implied Sponsorship in forty markets worth $400,000. The sponsor received over 39 million brand impressions for $120,000 and left a long lasting impression on loyal sport fans. Example; How would you like to look like a Super Bowl Sponsor, you could buy a 30 second commercial for around $4 million, or you could use an Implied Sponsorship approach and buy other NFL assets like NFL.com and NFL mobile and some other lesser known media for a week spending only $100,000. Giving your Brand, "The Implied Sponsorship Effect.” Implied Sponsorship in sports can last one event or more and allow brands to build on that campaign for the long haul. Sportrons has established a sports network that covers over 850 sports properties which cover all professional sports, semi-pro sports, college sports, motorsports and its new addition this year is golf. Sportrons is creative and finds creative Implied Sponsorship solutions to work with any budget in sports. If you'd like to learn more about Implied Sponsorship call Sportrons today (312) 436-0500 visit our website at www.Sportrons.com and learn how you can reach sport fans in America through Implied Sponsorship and “get your brand in the game”. Download a Planning Guide Here

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