Implementing Local Search for Entrepreneurs

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Information about Implementing Local Search for Entrepreneurs
Business & Mgmt

Published on December 6, 2010

Author: jbspartners

Source: slideshare.net

Description

Boost qualified visitors to your SMB-sized website or blog by using the right tools and approach to find valuable keywords. Learn how to correctly implement both on-page and off-page SEO factors. Includes focus on Local SEO and links, citations, ratings and reviews and directories.

Small Business Search Optimization Keyword Research On-Site Optimization Local SEO by Jim Spencer www.jbspartners.com Biz 100 Tour, 2010

Hi, I’m Jim @fairminder on Twitter for the last 3 years, 7 months, 7 days, 3 hours 37 minutes

JBS Partners, since 2002 Web design & marketing firm. Our web properties include: www.JBSPartners.com www.BlogWranglers.com www.WebPageAdvisor.com www.TweetAdvisor.com Here’s were you will find me

Confirm SEO knowledgeSee it’s largely Common SenseDevelop a processTake away a few toolsWhy this is worth your time

Confirm SEO knowledge

See it’s largely Common Sense

Develop a process

Take away a few tools

Be Happy!!!

Why do you have a website? What need are you fulfilling? What question are you answering? Where do we start?

Who is your audience? What is your audience asking? How do they ask the question? What words do they use? Answer these questions in your keywords Answer these questions in your copy What are the Questions?

You Don’t know any Keywords?

Ask how clients search Your own Analytics www.google.com/insights/search/# www.google.com/trends Google Key Word Tool SEO Book Keyword Tool Keyword Research Tools

http://bit.ly/GKWTool Google Keyword Tool

Google Trends

SEO Book Keyword Tool

SEO Book Keyword Tool 2

What do I do with the Keywords?

Meta Title Meta Description Meta Keywords Image Alt Title Attribute Tool Tip <address> tag Meta Data and HTML



Page URL – no under scores or spaceswww.domain.com/baseball-caps/red Meta Title – 70 characters maxBaseball cap, base ball hats, red sox, red hats Meta Description – 155 characters max“RedSox Release new Red Baseball Cap Style” Major On-page Factors

Page URL – no under scores or spaces

Meta Title – 70 characters max

Meta Description – 155 characters max

Headline or Page Heading - <H1>Embroidered red baseball caps Text on the pageText about red baseball caps Sub HeadingsPersonalized red baseball caps Major On-page Factors

Headline or Page Heading - <H1>

Text on the page

Sub Headings

Image captionsBig Papi sporting the latest red baseball cap Alt title attributesPersonalize red baseball cap worn by Big Papi Tool TipNew red baseball cap Major On-page Factors

Image captions

Alt title attributes

Tool Tip

Meta Title Meta Title Unique Meta Data on each and every pageUse meta data to inform, be clear, compelMeta Title Example

Unique Meta Data on each and every page

Use meta data to inform, be clear, compel

You mean there is more?

Set a primary URL – www or http://http://jbspartners.com/ resolves to http://www.jbspartners.com/ Use 301 Permanent Redirects to condense variations. On XHTML docs include trailing "/" slash.Redirects / Canonicalization

Set a primary URL – www or http://

http://jbspartners.com/ resolves to http://www.jbspartners.com/

Use 301 Permanent Redirects to condense variations.

On XHTML docs include trailing "/" slash.

Keyword anchor text not “Click here” Link to deep “Pillar” or “Evergreen” content Minimize # of links on a page (-25) Link out to helpful, authoritative sites Internal Linking

ff-375_xl.jpg or red-baseball-cap.jpg Include useful caption under the image Use descriptive alt attribute text Consider allowing Google Image Search in WMT title="BlogWranglers Home "src="http://www.jbspartners.com/wpcontent/uploads/blog-wranglers-home.jpg" alt="A Free Theme Made for a Quick Decision" width="300" height="253" /> </a><p class="wp-caption-text“>Custom Theme</p></div> Image Optimization

S E O IS G L O B A L

GO L O C A L

Address Layout Example

Company Name and Service, Street, Street Address, City, Province/State, Zip code Country Use hCard format Address format based on USPS

<div class="lsrfcontent"> <div class="address"> <div class="org"><a class="url" href="http://www.davidmihm.com">David Mihm, Inc.</a></div> <div class="adr"> <div class="street-address">1919 NW Quimby St<Br>Suite 402</div> <span class="locality">Portland</span>, <span class="region">OR</span>&nbsp; <span class="postal-code">97209</span> <div class="tel">(503) 560-2755</div> <div class="email"><a href="mailto:davidmihm@gmail.com">davidmihm@gmail.com</a></div> </div> </div> </div> Address Example Code



Consistent use of contact information Use a local phone exchange Use keyword in business title if you can Also Include Photos and Videos Service description Couponswww.GetListed.com Complete the Entire Profile

Yahoo Directory ($300) Business.com ($300) Joe Ant ($40) Your Industry Directories Top Directories that are not Free

Company name and contact info on a local Charity event website Chamber of Commerce member listing Local paper or other media citation These confirm and validate your location Local Citations, not Links

Quality: .gov and .edu CAN trump .com Quantity: No limit, but maintain quality Claim your Google Places and other listings Review Sites: Ask customers to rate and review your business; Yelp, CitySearch, InsiderPages, Yahoo Local, JudysBook, OpenTable, DexKnows, SuperPages Valuable Links and Citations

What problem do you solve? Commons Sense Keyword list corroborated by research using tools On-page SEO factors; meta data Off-page SEO factors; links, directories, citations Summary

THANKS This presentation will be available at http://www.jbspartners.com/ http://www.slideshare.net/jbspartners I look forward to connecting with you jim@jbspartners.com 781-640-8874 http://twitter.com/fairminder

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