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Implementing an Effective Content Marketing Strategy

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Information about Implementing an Effective Content Marketing Strategy
Marketing

Published on March 10, 2014

Author: 4PsMarketing

Source: slideshare.net

Description

Luke Knight from 4Ps Marketing discusses how to implement an effective content marketing strategy at 4Ps EDGE on 6th March 2014.
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Implementing an effective content strategy @LukeVKnight

Agenda Setting a vision Why is content important? The foundations of a content strategy The importance of a network Measuring success

Defining a Vision

“We want to be the #1 authority on family holidays” “No one knows more about British motoring” “We’re helping people become the ‘savvy-traveller’” “Get people excited about food”

Why is content important?

Links SEO Content

On September 27, 2013 Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer…

Many brands are using content to drive quality traffic… How?

The foundations of a content strategy

Awareness Consideration Conversion Tailor content to the customer journey Awareness Consideration Conversion “Recipes” Awareness Consideration Conversion “Recipes” Awareness Consideration Conversion “Children’s Recipes” Awareness Consideration Conversion Children’s Lasagna

Social Media Blog(s) Community Website(s) Press Brand Partners

Push PullO F F S I T E O N S I T E

Research What questions are consumers asking? Identify the relevant influencers or 3rd party’s? Know when your content will pack the biggest punch!

Identify keyword opportunities

Keyword Trends

Output: Integrated marketing calendar

The importance of a network

Utilise your business network

Measuring Success

Blog visits % new visits Conversions Referral Traffic Entrances Shares

Take Aways

 Know WHY you want to pursue a content strategy  Content will benefit your SEO  Research, plan, and integrate  Relevance and context is key  Innovate.

Thank you, any questions?

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