impact of social media on marketing

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Published on February 20, 2011

Author: lakendradavis

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PowerPoint Presentation: The Impact of Social Media on Marketing LaKendra D. Davis ◙ Stephen Hallmark ◙ Danny (Yong) Lee ◙ Matt Raynes PowerPoint Presentation: WHAT IS SOCIAL MEDIA? MARKETING BEFORE SOCIAL MEDIA THE EVOLUTION OF SOCIAL MEDIA SOCIAL MEDIA TODAY SOCIAL MEDIA IN THE FUTURE The Impact of Social Media on Marketing PowerPoint Presentation: WHAT IS SOCIAL MEDIA? Marketing Before Social Media: Marketing Before Social Media PowerPoint Presentation: Marketing Before Social Media PowerPoint Presentation: Marketing Before Social Media Evolution of Social Media: Evolution of Social Media Early Pioneers of Social Media: Early Pioneers of Social Media Usernets (1979) Bulletin Board Systems (BBS) (1979) Online Services (early to mid 1980s) CompuServe (1980) AOL (1983) Genie (1985) Internet Relay Chat (IRC) (1988) ICQ (mid 1990s) Early Social Networks: Early Social Networks First Social Networks? Dating Sites Online Forums First True Social Networks? Six Degrees (1997) AsianAvenue, MiGente, BlackPlanet (1997-2001) LiveJournal (1999) Massively Multiplayer Online Role Playing Games (MMORPGS) (Early 2000s) Y2K – The Decade of Social Networks and Social Media: Y2K – The Decade of Social Networks and Social Media Friendster (2002) LinkedIn (2003) MySpace (2003) Facebook (2004) Kontain (2008) Other Types of Social Networks: Other Types of Social Networks Niche Social Networks Photobucket (2003) Flickr (2004) YouTube (2005) Social News and Bookmarking Delicious (2003) Digg (2004) Real Time Updates Twitter (2006) Posterous (2009) Concerns and Criticism of the Social Media Evolution: Concerns and Criticism of the Social Media Evolution As social media has evolved and grown in popularity, multiple concerns have emerged regarding the technology. Social Media Stalkers Child Predators Privacy Concerns Security Issues PowerPoint Presentation: Social Media Today Advertising Market/Product Research Public Relations PowerPoint Presentation:  Burger King’s Facebook humor DunkinDonuts’ Facebook/Twitter network Goodwill hunting for shoppers Social Media Today: Advertising PowerPoint Presentation:  “My Starbucks Idea” & “Ideas in Action” Cadbury’s Wispa re-launch Kellogg’s new product research Social Media Today: Research PowerPoint Presentation:  Dell’s image turnaround SyFy blogger relations Ford putting out a PR fire Social Media Today: PR PowerPoint Presentation: Social Media Today Social Media In The Future: Social Media In The Future PowerPoint Presentation: Social Media Evolving Businesses 91% incorporated social media into corporate culture 80% stressed importance of social networking to employees 50% has a corporate blog Today… 83% uses at least one social media tool 56% reported “very important” to business/marketing strategy 57% using for recruitment Social Media In The Future PowerPoint Presentation: Web Technology Web 1.0 “The Read Only Web” focusing on read-only content and static HTML websites 45 million global users in 1995 Web 2.0 “The Wildly Read-Write Web” focusing on user-generated content and the read-write web Over 1 billion global users (2006) Web 3.0 “The Portable Personal Web” focusing on the meaning of data, personalization, intelligent searches and behavioral advertising Social Media In The Future PowerPoint Presentation: Web Technology continued… Web 3.0 technology Semantic Web Complex searches that return tailor-made solutions based on user’s behavior and interests Five components to Web 3.0 Micro- blogging Virtual reality worlds Customization Mobile marketing Real-time Social Media In The Future PowerPoint Presentation: Physical Technology Radio Frequency Identification (RFID) RFID is a identification technology that can store mass amount of data which captures consumer’s behavior as well as location. Combining information from RFID with Web 3.0 would give the opportunity to provide advanced services. Social Media In The Future Combination References: http://adage.com/article?article_id=142967#1990 http://blogs.sitepoint.com/2010/12/24/online-marketing-before-social-media/ http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/ http ://www.jeffbullas.com/2010/02/18/the-7-secrets-to-fords-social-media-marketing-success/# http://redcouch.typepad.com/weblog/2008/12/twitterville--3.html http://mashable.com/2009/02/06/social-media-smartest-brands/# http://blog.thoughtpick.com/2010/01/learn-sm-by-example-dunkin-donuts-campaign.html# http://www.livingstonbuzz.com/2007/08/29/case-study-goodwills-social-media-strategy/ http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/ http://blog.ackura.com/2010/09/social-media-tracking-success-stories/ http://nowisgone.com/2007/10/18/dells-incredible-turnaround/ http://getgood.typepad.com/getgood_strategic_marketi/2007/07/sci-fi-channel-.html http://digitizor.com/2011/01/20/social-media-ad-spendin-2011/ http://thomsonmarketingsolutions.com/ http://www.ajento.com/mla/index.php?option=com_content&view=article&id=73&Itemid=101 http://www.skuuber.com/index.php?id=61 http://amp3pr.com/public-relations/new-york-public-relations / http://www.suite101.com/content/the-future-of-the-semantic-web-a110236 http://www.tamingthebeast.net/blog/online-world/semantic-web-30-0707.htm http://www.businesspundit.com/using-apps-in-web-3-0-marketing/ http://www1.umassd.edu/cmr/studiesresearch/2010inc500.cfm References

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