Published on February 16, 2014
Table of Contents 1. Introduction 2. Understanding the concepts 2.1 Media 2.2 Education 2.3 Media Education 2.4 Formal/ Institutional Education 3. Objective of the Study 4. Impact of Media on Education 4.1 Negative impact of Media on Education 4.2 Positive impact of Media on Education 4.2.1 Impact of Print media in Education 4.2.2 Impact of Radio in Education 4.2.3 Impact of Television in Education 4.2.4 Impact of Internet in Education 4.2.5 Impact of Mobile Devices in Education 5. Methodology 6. Data Analysis and findings 7. Conclusion Bibliography
1. Introduction Marshall McLuhan said, “Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either”. Education and Media are integral part of learning. They form a person and transform society. These are questions that linger in our minds. Why has the world changed drastically? Is Education and Media having positive or negative impact in our society? These are questions that linger in our minds.
2. Understanding the concepts 2.1 Media 2.2 Education 2.3 Media Education 2.4 Formal/ Institutional Education
2.1 Media Media is a means of mass communication. The word media comes from the Latin plural of medium. According to McLuhan “media are extensions of some human faculty-psychic or physical. The wheel is an extension of the foot, the book is an extension of the eye, clothing, an extension of the skin and electric circuitry is an extension of the central nervous system". Marshall McLuhan and Quentin Fiore. (2001). The Medium is The Massage. USA: Gingko Press, Inc., p 26, 31-40.
2.2 Education M.K Gandhi said, “By education, I mean an all-round drawing out of the best in the Child and man‟s body, mind and spirit.” The word „Education‟ has its origin from the Latin term „Educatum‟ , „Educare‟ and „Educere‟ which means the act of teaching or training, to bring up or to raise and to lead forth or to come out respectively. Education is the formation for an individual to understand and perceive things in a deeper way.
2.3 Media Education Malcolm X, an African-American Muslim minister and a human rights activist said, “The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses”. Media education is the process through which individuals become media literate - able to critically understand the nature, techniques and impacts of media messages and productions. Media used for education purpose is called educational media or academic communication
2.4 Formal/ Institutional Education Socrates, a classical Greek philosopher and founder of Western Philosophy said, “Education means the bringing out of the ideas of universal validity which are latent in the mind of every man”. Formal or Institutional Education is the act or a systematic process to inform and educate a person especially at a school, academy, college, institute or university.
Objectives of the Study To know and avoid the negative impact of media on education and transform or change them into positive impact so that media can inform, educate, entertain and persuade people in a more responsible manner.
4. Impact of Media on Education Media is gift given to humanity Media has enhanced education and education has improved media. There are two major approaches to using media and technology in schools. First, students can learn “from” media and technology, and second, they can learn “with” media and technology. What is the role of Media on education? Why people admire at media while others curse at media?
The positive and Negative impact of Media on Education Pope Francis said, “The digital world can be an environment rich in humanity; a network not of wires but of people. This is something truly good, a gift from God.” There is a Facebook page titled “I was born INTELLIGENT but FACEBOOK ruined Me”.
4.1. Negative impact of Media on Education Purpose: Willie Hugh Nelson, an American country music singersongwriter said, “Once you replace negative thoughts with positive ones, you'll start having positive results”. I. II. III. IV. V. VI. Media makes student dull and lazy No in-depth learning and proper research Descartes said, “I think therefore, I am” Teachers/ students have become duplicators of Wikipedia Media encourages mass learning without quality learning. Students no longer believe in the notion of ‘Guru deva’ or master-disciple, or teacher-student relationship because media has become their guru, master and teacher. VII. Media poisons the learners with various unethical or indecent contents in print or video forms. VIII. There is a connection between excessive Internet use and depression, drug abuse, isolation, and suicide.
4.2. Positive impact of Media on Education According to Manali Oak author of “Positive Effects of the Media”, “the media gives people a way to connect with one another through news updates or even social networking. Many people wakes up in the morning grabs the newspaper, computer, or flips on the television to educate themselves on the worldly happenings of that day”. Media educates the people on social problems like Aids, dowry, sati, female foeticide, polio and other areas. The positive impact of media on education can be studied according to the types of media like print, radio, television, computers, internet, mobiles and others.
4.2.1 Impact of Print media in Education Fr. Francis Arackal said, “Newspapers are common man’s university”. It is the oldest media forms that include books, newspapers, magazines, journals, newsletters, and other printed material. Example could be The Hindu Education Plus, Times School, Deccan Herald Education. Print Media gives guidance to learners like ‘Don’t be a bookworm!’ (Thiranjala Weerasinghe)
4.2.2. Impact of Radio in Education Radio is a powerful mass medium used in education for disseminating information, imparting instruction and giving entertainment. Radio has the power to bring the world to the classroom, and programme could be presented as textbooks on the air. For example Gyan Vani is an educational FM radio station in several cities of India.
4.2.3 Impact of Television in Education Television can be a powerful teacher. Television programme stimulate visits to the zoo, libraries, bookstores, museums and other active recreational settings, and educational videos can certainly serve as powerful teaching devices.
4.2.4 Impact of Internet in Education The Internet has a significant potential for providing children and youth with access to educational information, and can be compared with a huge home library. Regardless of gender, race, age, geographic location, language or any disability, internet gives an equal chance to all to progress in the field of education
4.2.5 Impact of Mobile Devices in Education The advent of mobile devices have changed the learning methods of students. Students store all their notes in mobiles and study from it because it’s easy and convenient. The Hindu Education Plus writes that students and researches can effectively use mobile services to get accurate data, clarify the data and make thesis more credible.
5. Methodology The research methodology that I have adopted for this seminar constitutes the Quantitative and Descriptive research methods. In quantitative method I have given questionnaires to primary, High school, PUC, college and postgraduate students, to teaching staff and to principals. Depending on the data collected, percentage is taken. Through the descriptive method I tried to exhaust my “What” questions by asking to different people about impact of media on education.
6. Data Analysis and findings 70 questionnaires were given out Primary/High school PUC College PG Staff Principal =13 =13 =13 =13 =13 =5 Received back from respondents=63 (the data is collected only from Bangalore city, so it doesn’t represent all sections of society like rural areas)
6. Data Analysis and findings Do media play an important role in Education? 01% Yes No No Answers 99%
What form of Media is more useful for you in Education? 50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 8% 12% 10% 4% 6% 8% 2%
What form of media have greater reach with respect to education 5 25 20 Print Radio TV Internet All the above 20 30
Do you think media education requires the use of popular culture materials within the classroom (e.g. recent movies, magazines, TV shows)? 10 9 8 7 6 5 4 3 2 1 0 10 8 6 6 6 3 Yes No No Answer
Should media organizations (broadcasters, cable companies, government agencies, and commercial marketers) be involved in supporting media education projects? 100 0 Yes No No Answers
Do Social Media like Facebook, Twitter, Orkut, LinkedIn, MEETi n, WAYN etc. help in Education? 8 7 6 5 4 3 2 1 0 8 6 5 5 3 2 Yes No No Answer
Media in formal Education is mostly used by people between age group ofles 0 5 15 30 4-14 years 15-18 years 19-25 years 26-45 years 50 46 above years
Media in Education is mostly used by people in 60 35 40 20 45 0 20 0 Rural areas Urban areas Metropolitan cities All the above
7. Conclusion Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.” Media has impact on different stages of formal and informal education whether it might be primary school, technical institutions or in research. The choice of media has a significant bearing on quality of education and distance education. Media is a gift to education which in turn is a blessing to humanity.
Bibliography Books Syed, M. H. (2006). Mass Media and Journalism. New Delhi: Anmol Publication Pvt. Ltd. Muniruddin. (2005). Impact of Journalism. New Delhi: Anmol Publication Pvt. Ltd. McLuhan, Marshall and Fiore, Quentin. (2001). The Medium is The Massage. USA: Gingko Press, Inc. Articles Reeves, Thomas C. (1998). The Impact of Media and Technology in Schools. U.S: The University of Georgia. Weerasinghe, Thiranjala. (2009). “Don‟t be a bookworm”. Bangalore: Deccan Herald Education. Internet http://www.goodreads.com/quotes/tag/education (accessed on 20/1/2014). http://www.catholic.org/hf/faith/story.php?id=54009 (accessed on 20/1/2014). http://www.theverge.com/2014/1/23/5337508/pope-francis-says-the-internet-is-a-gift-from-god (accessed on 2/2/2014). http://www.studymode.com/essays/The-Role-Of-Media-In-The-717416.html?topic(accessed on 2/2/2014). http://www.studymode.com/essays/Role-Of-Media-In-School-Children-955317.html?topic (accessed on 2/2/2014). http://www.preservearticles.com/201105056299/meaning-and-definition-and-concept-ofeducation.html (accessed on 4/2/2014). http://www.aiaer.net/ejournal/vol19107/8.htm (accessed on 4/2/2014). http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/ (accessed on 4/2/2014). http://www.bqwireless.com/impact-of-internet-on-education.html (accessed on 4/2/2014).
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