iMedia Content Summit Host Welcome Notes

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Information about iMedia Content Summit Host Welcome Notes

Published on March 10, 2014

Author: katharinepanessidi



Katharine Panessidi as Content Summit Host gives a few opening remarks.



@katpan Katharine Panessidi Content Director Welcome by Summit Host “iMedia Content Summit: TV, Video & Social” iMedia Communications, Inc.

Welcome by Summit Host “iMedia Content Summit: TV, Video & Social” Jennifer Marlo Content Manager iMedia Communications, Inc. @iMediaJenny #iMediaSummit Franchesca Nguyen Communication Coordinator iMedia Communications, Inc. @Franny_Pants

Summit Advisory Board Adam Gerber ABC Television Networks AJ Vernet Republic Project Allie Kline AOL Networks Amanda Mahan The Clorox Company Angela Courtin Aegis Media Chip Russo ZEFR Chris Cox The Hershey Company Chris Murphy Adidas US Dina Marovich Paramount Ginny McCormick Hasbro Jamie Byrne YouTube Joshua Brandau Pereira & O’Dell Jyoti Menon Starcom Katrina Craigwell GE Kent Speakman ENGAGEIA Paul Kontonis Centridium Sharon Boddie Moxie Interactive Stacey Shepatin Hill Holiday Tom Barrish Maker Studios

tSummit Wi-Fi Wi-Fi password: Content

Get Featured on: Live @ iMedia 1. Tweet using #iMediaSummit 2. See yourself at:

Video Content Marketing: 20 Best Practices for Deeper Engagement See workbook page 52 The report addresses these key questions: • How does video content marketing differ from video advertising? • Why is the investment in video content marketing worth it? • Which best practices are unfailing tools for all brands?

Are you registered yet? #iMediaSummit

$118 billion spent on content marketing video marketing social media “iMedia Content Summit: TV, Video & Social” DID YOU KNOW?

B2C Marketers in North America Who Use Content Marketing 2012 & 2013 % of Respondents Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013

Content Marketing Investment Changes for 2014 According to US Marketing Professionals % of Respondents Source: Curata, “2014 Content Marketing Tactics Planner: Creation, Curation & Syndication,” Jan 8, 2014

Percent of Marketing Budget Allocate to Content Marketing According to B2C Content Marketers in North America % of Respondents Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013

Content Marketing Tactics Used by B2C Content Marketers in North America, 2012 & 2013 Social media Articles on your website E-newsletters Videos Blogs In-person events Articles on other websites Mobile content Microsites Case studies Infographics Mobile apps Online presentations Print magazines Branded content tools White papers Digital magazines Webinars/webcasts Annual reports Print newsletters Research reports Licensed/syndicated content Books Ebooks Podcasts Virtual conference Games/gamification Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013

Leading Trends in Content Marketing According to US Marketers % of Respondents Source: Trapit, “Curation: What Does it Mean to Marketers?” Dec 10, 2013

Leading Content Sources Among Marketing Professionals in North America % of Respondents Source: Unisphere Research, “Content Marketing Gets Social” commissioned by Skyword, Sept 24, 2013

Challenging Obstacles to Achieving Content Marketing Objectives According to Marketing Professionals Worldwide % of Respondents Source: Ascend2, “Content Marketing Benchmark Summary Report, “ Jan 22, 2014

TV, Video & Social • Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media? • What does it means for buying models? • Where does marketing and agency leadership need to focus for real insight across media platforms?

Master Track A An Unbiased Approach: “How to Measure the Effectiveness of Online Marketing Campaigns in Driving Offline Success” Lindsay Dye Digital Media Manager Universal Pictures @UniversalPics Erika Lamoreaux Sr. Group Manager of Digital Media The Clorox Company Samantha Skey CRO & CMO SheKnows, LLC Jackie Stasi Founder, President Nuance Digital Marketing @ealamoreaux @NuanceDigiMktg @samskey7 Moderator:

Master Track B “Creating & Disseminating Content” Chris Schreiber VP of Marketing & Communications Sharethrough Neda Stoll Sr. Marketing Manager Digital & Mobile Intel Corporation @CousinChris @NedaPS James Del Executive Director Studio@Gawker Matt Johnson Head of Digital Media State Farm Insurance @JDel @johnson_matt

Master Track C “The Art of Storytelling & the Science of Engagement” Bernie Su Executive Producer, Writer, Director “The Lizzie Bennet Diaries” @BernieSu Rebecca Coleman Founder Something Massive Kaylan Segev Sr. Marketing Manager, Community Plum Organics @CookingWithKid @kkblabs

GE Fullscreen, Inc. Katrina Craigwell Global Manager, Digital Marketing James Veraldi SVP – Business Development & Strategy Case Study “How GE & Fullscreen Cemented Brand Success in Online Video”

@AJVernet37 AJ Vernet CEO Panel “The Future of the Consumer Experience on Social Media” Republic Project MODERATOR Travis Freeman Director, Social Media Strategy Aegis Media / The Story Lab @travisWfreeman Amanda Mahan Creative Director, Digital / Social / Content The Clorox Company @amandamahan Sara Morton Director, Interactive Media. Search, Social, Digital Strategy. New Technology. Saatchi & Saatchi @sara_morton Jeff Ragovin Chief Strategy Officer Salesforce Marketing Cloud @JeffRagovin

@ChristopherCox1 Chris Cox Senior Manager Global Digital Marketing Opening Keynote “The Keys to Developing a Fundamentally-Strong Content Strategy” The Hershey Company

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