Published on March 10, 2014
@katpan Katharine Panessidi Content Director Welcome by Summit Host “iMedia Content Summit: TV, Video & Social” iMedia Communications, Inc.
Welcome by Summit Host “iMedia Content Summit: TV, Video & Social” Jennifer Marlo Content Manager iMedia Communications, Inc. @iMediaJenny #iMediaSummit Franchesca Nguyen Communication Coordinator iMedia Communications, Inc. @Franny_Pants
Summit Advisory Board Adam Gerber ABC Television Networks AJ Vernet Republic Project Allie Kline AOL Networks Amanda Mahan The Clorox Company Angela Courtin Aegis Media Chip Russo ZEFR Chris Cox The Hershey Company Chris Murphy Adidas US Dina Marovich Paramount Ginny McCormick Hasbro Jamie Byrne YouTube Joshua Brandau Pereira & O’Dell Jyoti Menon Starcom Katrina Craigwell GE Kent Speakman ENGAGEIA Paul Kontonis Centridium Sharon Boddie Moxie Interactive Stacey Shepatin Hill Holiday Tom Barrish Maker Studios
tSummit Wi-Fi Wi-Fi password: Content
Get Featured on: Live @ iMedia 1. Tweet using #iMediaSummit 2. See yourself at: www.content2014.imediaconnection.com
Video Content Marketing: 20 Best Practices for Deeper Engagement See workbook page 52 The report addresses these key questions: • How does video content marketing differ from video advertising? • Why is the investment in video content marketing worth it? • Which best practices are unfailing tools for all brands?
Are you registered yet? #iMediaSummit
$118 billion spent on content marketing video marketing social media “iMedia Content Summit: TV, Video & Social” DID YOU KNOW?
B2C Marketers in North America Who Use Content Marketing 2012 & 2013 % of Respondents www.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013
Content Marketing Investment Changes for 2014 According to US Marketing Professionals % of Respondents www.eMarketer.com: Source: Curata, “2014 Content Marketing Tactics Planner: Creation, Curation & Syndication,” Jan 8, 2014
Percent of Marketing Budget Allocate to Content Marketing According to B2C Content Marketers in North America % of Respondents www.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013
Content Marketing Tactics Used by B2C Content Marketers in North America, 2012 & 2013 Social media Articles on your website E-newsletters Videos Blogs In-person events Articles on other websites Mobile content Microsites Case studies Infographics Mobile apps Online presentations Print magazines Branded content tools White papers Digital magazines Webinars/webcasts Annual reports Print newsletters Research reports Licensed/syndicated content Books Ebooks Podcasts Virtual conference Games/gamification www.eMarketer.com: Source: Content Marketing Institute (CMI) and MarketingProfs, “B2C Content Marketing: 2014 Benchmarkts, Budgets and Trends – North America” sponsored by Imagination, Oct 15, 2013
Leading Trends in Content Marketing According to US Marketers % of Respondents www.eMarketer.com: Source: Trapit, “Curation: What Does it Mean to Marketers?” Dec 10, 2013
Leading Content Sources Among Marketing Professionals in North America % of Respondents www.eMarketer.com: Source: Unisphere Research, “Content Marketing Gets Social” commissioned by Skyword, Sept 24, 2013
Challenging Obstacles to Achieving Content Marketing Objectives According to Marketing Professionals Worldwide % of Respondents www.eMarketer.com: Source: Ascend2, “Content Marketing Benchmark Summary Report, “ Jan 22, 2014
TV, Video & Social • Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media? • What does it means for buying models? • Where does marketing and agency leadership need to focus for real insight across media platforms?
Master Track A An Unbiased Approach: “How to Measure the Effectiveness of Online Marketing Campaigns in Driving Offline Success” Lindsay Dye Digital Media Manager Universal Pictures @UniversalPics Erika Lamoreaux Sr. Group Manager of Digital Media The Clorox Company Samantha Skey CRO & CMO SheKnows, LLC Jackie Stasi Founder, President Nuance Digital Marketing @ealamoreaux @NuanceDigiMktg @samskey7 Moderator:
Master Track B “Creating & Disseminating Content” Chris Schreiber VP of Marketing & Communications Sharethrough Neda Stoll Sr. Marketing Manager Digital & Mobile Intel Corporation @CousinChris @NedaPS James Del Executive Director Studio@Gawker Matt Johnson Head of Digital Media State Farm Insurance @JDel @johnson_matt
Master Track C “The Art of Storytelling & the Science of Engagement” Bernie Su Executive Producer, Writer, Director “The Lizzie Bennet Diaries” @BernieSu Rebecca Coleman Founder Something Massive Kaylan Segev Sr. Marketing Manager, Community Plum Organics @CookingWithKid @kkblabs
GE Fullscreen, Inc. Katrina Craigwell Global Manager, Digital Marketing James Veraldi SVP – Business Development & Strategy Case Study “How GE & Fullscreen Cemented Brand Success in Online Video”
@AJVernet37 AJ Vernet CEO Panel “The Future of the Consumer Experience on Social Media” Republic Project MODERATOR Travis Freeman Director, Social Media Strategy Aegis Media / The Story Lab @travisWfreeman Amanda Mahan Creative Director, Digital / Social / Content The Clorox Company @amandamahan Sara Morton Director, Interactive Media. Search, Social, Digital Strategy. New Technology. Saatchi & Saatchi @sara_morton Jeff Ragovin Chief Strategy Officer Salesforce Marketing Cloud @JeffRagovin
@ChristopherCox1 Chris Cox Senior Manager Global Digital Marketing Opening Keynote “The Keys to Developing a Fundamentally-Strong Content Strategy” The Hershey Company
... The latest trends in branded content ... Summit Videos; Experience iMedia; ... Want to see what was happening socially at the iMedia Content Summit?
Navigating Content & Creativity in a Programmatic World October 26 ... Content / Marketing Specialist, iMedia ... 10:00 AM Welcome by Summit Host ...
Higher Education Summit. ... Welcome Note: 10:30 - 11:00: Keynote ... Discussion Topic 3: Content strategy and Managing Websites
Opinions expressed by Forbes ... will welcome more than 600 marketers and host more than 40 ... attend the iMedia summits to ...
Summit Bucks; Special Offers; Free Shipping; ... Loading Content. Loading Content. ... dba Summit Racing Equipment ...
Welcome to the iMedia Connection ... Subscribe to the iMedia Connection YouTube channel today for exclusive interviews and original content! ... iMedia On ...
Dallas iMedia Network The public access television system and interactive voice for the Greater Dallas community.
Communities; Browse. Content; People; Help. Getting Started; Training; Events; My Account; Log in; 0; Search; ... How to create a custom stream Where to ...