imc pr tools

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Information about imc pr tools

Published on September 13, 2009

Author: ankit_atwork


IMC TOOLS : IMC TOOLS Types Of Public Relations. Presented By: Bhanu Sharma (308C11) Rochin Jain(308C25) Arjit Mathur(308C30) Pranav Gupta(308C34) Neeraj Pande(308C47) Ankit Maheshwari(308C51) Press Release : Press Release A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Feature Stories : Feature Stories A feature story (also feature article, or simply feature) is a piece of journalistic writing that covers a selected issue in-depth. As such, a feature need not address an immediately topical subject as would be expected of a news story, is usually considerably longer, and may well present an opinionated view. Sponsored events : Sponsored events In Sponsored events a company associates itself with a special event to advertise itself and spread awareness. Publicity : Publicity News published in news paper or in any communication media to publicize any event or personality. Buzz Marketing : Buzz Marketing Buzz Marketing is seeding the media with news and information about a particular brand. Viral Marketing : Viral Marketing Marketing through digital media. Press Conference : Press Conference Company’s News Letter : Company’s News Letter

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