IKEA Invades America

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Information about IKEA Invades America
Marketing

Published on March 16, 2014

Author: YiLingYeh

Source: slideshare.net

IKEA Invades America Presented by Doris, Fis, & Sehrish

HISTORY REVIEW(15) PROBLEMS & SOLUTIONS (20) USA MARKET(20) Agenda for Tonight’s Meeting Mission: Expansion to 50 Stores in the USA

Timeline  for  history  of  IKEA   The first IKEA Furniture catalogue is published IKEA flagship store in Stockholm is opened

What’s  it  like?  

New  Ideas!  

When the U.S. gets flat-packed!

U.S. Furniture Market

Perceptual map of the industry High Quality Low Quality Low Price High Price

Needs of Consumer in USA

What’s the issue?

How  did  IKEA  tackle  it?       Hi,

‘Lamp’  by  Spike  Jonz    

Slow Idea or fast?

What is IKEA experience like?

What is the brand association for IKEA?

What  are  the  brand  differen>ators  for  IKEA?   What  would  you  add?  

Attributes Timeless ? & Timely ?

  What is IKEA’s positioning?

IKEA NOW •  What brand attributes you think should be retained? •  What brand attributes you think should be changed?

Is  it  an  efficient  and  effec>ve  goal  to  have?     IKEA NOW

NOW  on  IKEA  USA      

NOW  on  IKEA  USA      

THANK YOU FOR YOUR VALUABLE SUGGESTIONS!

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