Published on March 6, 2014
CASE STUDY: IKEA Culture as a competitive advantage Presented By: Blake Gonsalves Chitwant Tahalyani Digvijay Singh Yadav Hazelann Solanki Kedar Risbud Ravi Kunchikurve Rohan Tarkari Sarang Banunakde Saurabh Mhase Swati Gogawat
OVERVIEW Culture as a competitive advantage 1. Introduction of IKEA 2. The IKEA way- doing things differently 2.1. Mission 2.2. Business Principles 2.3. Management style 3. Strategy of global expansion 4 . Clouds on the horizon
SWOT ANALYSIS • Customer knowledge • Constantly using innovations to drive costs down • Supply chain integration • Brand reputation and market presence • Decreasing quality • Standard products S O • Further expansion into developing economies • Growing online sales • Expansion to growing grocery market W T • Intensifying competition • Growth of average consumer income
QUESTION 1 Is the Scandinavian culture of IKEA an advantage or a disadvantage in its attempt to become international? explain
o Sweden is one of the major country in Scandinavia o Scandinavian designs is very popular in early 19th century o Coniferous forest as an asset o Contribution by the Swedish society for industrial design
QUESTION 2 What are the key aspects of IKEA Culture?
WHAT IS CULTURE? Shared Values Beliefs and norms Consistent Behaviours
1. Simplicity is important at IKEA 2. Everything has a price 3. A proud heritage from humble origins 4. Value Driven
Prevention of Corruption Dialogues with the unions Safe and healthy working environment IWAY STANDARD
QUESTION 3 How do national & corporate culture generally affect corporate performance?
• Business relationships with overseas clients, customers, employees, and partners. • Public relations, marketing, and advertising strategies. Internations.org
• Consumers lose faith and confidence in your product and company. • Customer backlash and highly visible, negative public reactions. • Negative public relations and the erosion of the brand you have worked hard to build. • Loss of revenue, sales opportunities, and customers. • Possible punishment in the form of retaliatory legislation or lawsuits. Internations.org
• Differences in Communication • Valuing Time • Customs • Target Audience SmallBusiness.chron.com
I KEA Case Study Sharleen Suwaris-SUSND11 Sharleen Suwaris MAN3503-Strategic Management Executive Summary The following is an analysis of the ...
INTERNATIONAL SUPPLY CHAIN MANAGEMENT – BSB20123-7 Written Examination Stimulus Material Case Study – IKEA About IKEA Since its 1943 founding in Sweden ...
Abstract preview. Global Sourcing Development at IKEA – a Case Study Paper prepared for the 25th IMP conference Jens Hultman1, Susanne Hertz1, Rhona ...
In IKEA’s case, Kamprad has gained ... Case Analysis: IKEA. by Shubro Barua. 94K views. Embed. ... 24400630 IKEA in USA Case Study. by Gengadevi ...
Ikea. Ikea, the international retailer of furniture and household goods, has a reputation for low prices and fresh, innovative design. However, it is also ...
IKEA Case Study A Case Study Documenting IKEA’sSuccess and Challenges. The IKEA Group, a Swedish company founded in 1943 with its headquarters in Denmark ...
IKEA- Case Study Political Risk Is the possibility that an unexpected and drastic change due to political forces. will result in adverse circumstances for ...
IKEA furniture and home accessories are practical, well designed and affordable. Here you can find your country's IKEA website and more about the IKEA ...