ifilm media kit

50 %
50 %
Information about ifilm media kit
Education

Published on March 19, 2008

Author: Bertrando

Source: authorstream.com

IFILM…:  IFILM… IFILM ignited the internet video revolution eight years ago and continues to lead through innovation. IFILM is the world’s most popular online video network for professional and consumer generated content. Performance and Innovation in Advertising:  Performance and Innovation in Advertising We originated the viral video category and introduced it to advertisers. We have partnered with advertisers to innovate in the creation and delivery of successful campaigns. We are widely distributed across multiple platforms. We offer a rich, entertaining and proven advertising platform. What We Offer:  What We Offer A young, affluent, educated, web-savvy audience. Video-based advertising that influences people to take action. Content and advertising that engage our audience. Superior video quality. IFILM as Advertising Platform:  IFILM as Advertising Platform Video Advertising is Highly Effective:  Video Advertising is Highly Effective Entertainment video is the most engaging and popular type of video online. Advertisements inserted into video are highly effective as there are no other ads competing for viewers’ attention. Video advertisements are typically viewed in their entirety without being skipped. Source: U.S. Internet Video 2006-2010 Forecast and Analysis: Ready, Set, Watch, March 2006 OPA Online Video Viewership Study, 2005 IFILM Spans Multiple Channels and Platforms:  IFILM is one of the top ten video streaming sites on the internet. IFILM is widely distributed and available through: Portals Cable networks Mobile video services Social networks, blogs and other entertainment websites Consumer electronics devices IFILM Spans Multiple Channels and Platforms IFILM Advertisers:  IFILM Advertisers IFILM counts the world’s leading brands as customers. Service ~50 active campaigns per month. Sell 20m+ video advertisements per month. The IFILM Audience:  The IFILM Audience IFILM Attracts a Desirable Audience:  30% of our audience is 18-34, and over 61% are 18-49. 70% are male. Half have a household income of over $75,000. Over 90% access IFILM on a broadband internet connection. Source: Jupiter Media Metrix, Harvest Solutions IFILM Attracts a Desirable Audience We attract a highly coveted audience of young, affluent and well-educated adults that visit our site frequently. IFILM’s Audience is Highly Engaged:  IFILM’s Audience is Highly Engaged Our audience watches, shares, reviews, comments on and redistributes videos. They have an especially high recall of streaming ads at 84%. They have contributed over 50,000 video clips to IFILM. Regular visitors spend 10 minutes on the site each time they come. Source: Jupiter Media Metrix, Harvest Solutions, OTX Segmentation Study Advertising Capabilities:  Advertising Capabilities Campaign Customization:  Campaign Customization We create marketing solutions around your specific needs, and build custom brand-building campaigns to meet your objectives. Custom branded media players Custom header integrations Site-wide promotions & contests Video advertising units Exclusive sponsorships and custom showcases Custom Rich Media Solutions Custom Showcase Campaign Targeting:  Campaign Targeting Channel / Content Group Geography Day-Part Bandwidth Browser Type / OS Frequency IFILM can target campaigns across a number of dimensions: World Class Customer Service:  World Class Customer Service Finalist for the 2005 Aspy Best Customer Service Award. Dedicated account managers and real-time campaign optimization ensure creative is delivered on-time and in the most efficient manner possible. Detailed campaign reporting to ensure that your campaign reaches its goals. Case Studies:  Case Studies Case Study: Gillette:  Case Study: Gillette Launch Fusion, their new razor, nationally. Create a high impact and visually powerful brand impression. Target men aged 18-34. Advertiser’s Campaign Goals: Case Study: Gillette:  Case Study: Gillette Combined custom branded advertising executions with compelling video units to create powerful messaging platform. Showcased and editorially promoted videos in our viral video channel. Created a popular competition that encouraged the submission of user generated content. Strategy & Solution from IFILM: Case Study: Gillette:  Case Study: Gillette 400,000+ impressions of the branded video player. 450,000+ views of Gillette’s viral “Stubble Boy” campaign videos. 500+ submissions to the “A Day in the Life” video contest. 150,000+ high-impact custom page impressions in 24 hours. Results of the Campaign: Case Study: Fox:  Case Study: Fox Advertiser’s Campaign Goals: Ensure a successful movie opening. Target men 18-34. Create a visually engaging and relevant video environment. Drive traffic to the official Transporter 2 website. Case Study: Fox:  Case Study: Fox Strategy & Solution from IFILM: Created a custom header integration. Incorporated in-line video banners and rich media executions. Promoted both a custom “Action Replay” video showcase and the Transporter 2 micro-site. Combined these into a targeted campaign. Case Study: Fox:  Case Study: Fox Results of the Campaign: 800,000+ views of the video ad –2.5m branded header impressions. 100,000+ visitors to the official Transporter 2 site. 400,000+ editorial video views generated within the custom showcase and Transporter 2 branded micro-site. 1.3m+ editorial impressions via the IFILM homepage and Movies Channel. Case Study: Hewlett Packard:  Case Study: Hewlett Packard Advertiser’s Campaign Goals: Connect with young adults 18-34. Create an environment that encourages people to interact and experiment with HP’s Digital Music products. Associate products and brand with influential music fans and aspiring creative talent. Case Study: Hewlett Packard:  Case Study: Hewlett Packard Strategy and Solution from IFILM: Developed an innovative “Make Your Own Music Video” competition involving a major record label and a popular band. Built a custom showcase. Created a targeted advertising campaign that incorporated site-wide roadblocks and other units. Built a custom branded media player. Case Study: Hewlett Packard:  Case Study: Hewlett Packard Results of the Campaign: 4.7m+ total impressions. Received 170 original music videos. Generated significant viral buzz as the contestants’ videos rapidly spread to the band’s fans around the web. Advertising Units Showcase:  Advertising Units Showcase Ad Unit Showcase:  Ad Unit Showcase Main Header Logo Integration (1st Look) Ad Unit Showcase:  Ad Unit Showcase Main Header Logo Integration (2nd Look) Ad Unit Showcase:  Ad Unit Showcase iStream (:15 Pre-Roll Video) Streaming video or flash pre-roll plays in the IFILM media player before a user sees their selected video content. Dimensions: 400x300 video or flash, 300x250 in-player companion unit. Ad Unit Showcase:  Ad Unit Showcase Branded Media Player (added to iStream CPM) Customized IFILM media player skin. Renders when iStream plays. Ad Unit Showcase:  Ad Unit Showcase Full Page Intro When a user enters IFILM they will be prompted with a full page intro ad. Dimensions: up to 600x400. Ad Unit Showcase:  Ad Unit Showcase DHTML Floating Ad Dimensions: up to 500x400. Reminder: 180x150. Ad Unit Showcase:  Ad Unit Showcase Homepage Roadblock Homepage Roadblock features the Homepage Feature Box and Homepage Leaderboard. Combination of the two units counts as one impression. Feature Box Dimensions: 300x250. Leaderboard Dimensions: 728x90. Ad Unit Showcase:  Ad Unit Showcase Leaderboard Dimensions: 728x90. Ad Unit Showcase:  Ad Unit Showcase Premium Rectangle Dimensions: 300x250. Ad Unit Showcase:  Ad Unit Showcase Standard Rectangle Dimensions: 300x250. Ad Unit Showcase:  Ad Unit Showcase Alert Dedicated E-mail Sent weekly to more than 200,000 opt-in HTML subscribers. Sponsor owns all content within. Number of impressions based on total number of emails sent. Dimensions: up to 600x500. Ad Unit Showcase:  Ad Unit Showcase Newsletter Rectangle Sent weekly to more than 150,000 opt-in HTML subscribers. Number of impressions based on total number of emails sent. Dimensions: 300x250. Thanks for Watching:  Thanks for Watching

Add a comment

Related presentations

Related pages

Ifilm: Made For Tv M Episodes - Ifilm: Made For Tv M ...

Ifilm: Made For Tv M Episodes - Read the latest episode guides from Ifilm: Made For Tv M, Find Cast and Listings Information and More
Read more

Ifilm Presents Cast and Details - TV Guide

Ifilm Presents Cast and Details on TVGuide.com. TV Guide; Search for . Sign In / Sign Up / Home. What's On. TV Listings; Trending Tonight; New Tonight;
Read more

Kit | sewing patterns

Get free media coverage by creating a press kit for your company, your band or even yourself. See sample press kits examples and learn how to create a ...
Read more

Fujifilm Digitalkameras - Test- und Verbraucherinformation ...

Fujifilm X-A2 Kit (mit Fujinon XC 16-50mm F3.5-5.6 OIS II) 10. Spiegellose Systemkamera; 16,3 MP; Optischer Zoom: 3,2x; CMOS; Min. Brennweite ...
Read more

Digital Cameras | Fujifilm Global

Digital Cameras FUJIFILM X-Pro2. Instant Photo System Instax Cameras Index. ... Fujifilm Social Media; Dear Innovation. Explore the many faces of Fujifilm.
Read more

Windows Media Bonus Pack Delivers Special Holiday Gift To ...

Windows Media Bonus Pack Delivers Special Holiday Gift ... IFILM Corp. and ... and the Windows Media Software Development Kit for software ...
Read more

IFilm | VICE | Canada - VICE | United States | The ...

IFilm in VICE's online den of nefarious activities, investigative journalism, and enlightening documentaries.
Read more

IFILM's Oscar Presentation Goes Back To 1935 02/26/2007

IFILM's Oscar Presentation Goes Back To 1935 - 02/26/2007 ... Events Home Complete 2016 Events Calendar Upcoming Events Masters of Media Selling
Read more