iFactory Web Design Brisbane - TJM Equipped Case Study

50 %
50 %
Information about iFactory Web Design Brisbane - TJM Equipped Case Study
Technology

Published on March 6, 2014

Author: iFactoryDigital

Source: slideshare.net

Description

About the Client
TJM was founded in 1973 by three off-road vehicle enthusiasts, whose customised bull bars, roll bars and recovery equipment lead them to start a business in commercial manufacturing. Today, TJM is a leading manufacturer and distributor of 4WD equipment in Australia, with an extensive range of vehicle protection, winches, suspensions, canopies, recovery equipment and more. As an innovative Australian-based company, TJM has become an industry leader in automotive enhancement and customisation.

Client Objective
TJM’s new website had to unite the different aspects of the business under one seamless platform and compete on an international scale. Their aims were to engage their market and boost sales, manage inventory and sales through a live database, and enable users to search for and purchase products online. The solution had to consider the spectrum of users from within the business to streamline operations and centralise communications, and from outside the business to improve the user experience and boost sales. To realise the latter, TJM’s ultimate aim was to integrate 3D visualisation enabling users to “kit out” their 4WD.

iFactory Solution
To ensure that the digital solution incorporated all aspects of this complex corporation, iFactory coordinated in-depth stakeholder workshops to pool collective knowledge from both TJM corporate and their distributor network. From this, a list of detailed user profiles and case studies informed our design approach to include a 3D sales configurator using the latest in WebGL technology and a secure eCommerce function to integrate with Pronto ERP. The sales configurator used SolidWorks to convert TJM’s engineering drawings in CAD into a WebGL browser to allow users to visually configure their vehicle with TJM products in 3D.

iFactory then customised the eCommerce function, which integrated with TJM’s ERP Proto to feed inventory data and manage sales. Additional features included a store locator with Google Maps integration; an advanced “search by” function; a newsletter sign-up form; comprehensive Member Portal for distributors; and links to social media. The design and content of the site was guided also by a broader digital marketing strategy to ensure the website had solid market definition, search engine optimisation (SEO) and click tracking.

Key Website features
• Drupal as Content Management System (CMS)
• 3D Sales Configurator, converting SolidWorks to WebGL 3D
• eCommerce functionality
• Integration with Pronto ERP
• Google Maps integration
• Stakeholder workshops to develop detailed user profiles and case studies

To design a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email info@ifactory.com.au.

For more information please visit www.ifactory.com.au

Add a comment

Related presentations

Related pages

Case Study | iFactory Web Design Brisbane

iFactory Web Design Brisbane. ... Case Study: Legacy Defence ... that another one of our web designs has been recognised. In this case our web designers ...
Read more

TJM | iFactory Web Design Brisbane

iFactory Web Design Brisbane. ... and case studies informed our design approach to ... their vehicle with TJM products in 3D. iFactory then ...
Read more

Case Study: Veracity | iFactory Web Design Brisbane

iFactory Web Design Brisbane. Toggle navigation. ... Case Studies. Vale; FKP; AVEO; ... Parmalat; Cheeky Little Monkey; TJM; St John; Royal Children's; UD ...
Read more

Website | iFactory Web Design Brisbane

iFactory Web Design Brisbane. Sitemap; ... Development; Website Support; Our Clients; Case Studies. Vale; FKP; ... Little Monkey; TJM; St John; Royal ...
Read more

Case Study: Beds R Us | iFactory Web Design Brisbane

iFactory Web Design Brisbane. Toggle navigation. Sitemap; Home; ... Case Study: Beds R Us ... iFactory Solution.
Read more

News | iFactory Web Design Brisbane

iFactory Web Design Brisbane. Toggle navigation. ... Case Studies. Vale; FKP; AVEO; ... Parmalat; Cheeky Little Monkey; TJM; St John; Royal Children's; UD ...
Read more

Home | iFactory Web Design Brisbane

iFactory Web Design Brisbane. Toggle ... Functional Specification / Interactive Wireframes / Agile ... Case Studies. Consider iFactory for a ...
Read more

web designer | iFactory Web Design Brisbane

iFactory Web Design Brisbane. Sitemap; ... Development; Website Support; Our Clients; Case Studies. Vale; FKP; ... Little Monkey; TJM; St John; Royal ...
Read more

Case Study: National Heavy Haulage | iFactory Web Design ...

Case Study: National Heavy Haulage . January 21, 2015. About the Client. National Heavy Haulage
Read more