Published on February 14, 2014
SAP Labs: New trends in Venkatesh Vaidyanathan Dr. Paul Pallath Business Analytics
Analytics – then and now ! enkatesh Vaidyanathan, Dr Paul Pallath AP Labs India Pub
genda alytics – the past decade bility f Service dict the future 14 SAP AG or an SAP affiliate company. All rights reserved. Public
he Analytics Spectrum elf-service Dashboards and apps scover. Predict. Create. Build engaging experiences where they need it Discover areas to optimize your business Adapt data to business needs Tell your story with beautiful visualizations 14 SAP AG or an SAP affiliate company. All rights reserved. Deliver engaging information to users Track key performance indicators and summary data Build custom experiences so users get what they need quickly Reporting Share information Securely distribute information across your organization Give users the ability to ask and answe their own questions Build printable reports for operational efficiency Public
arlsberg Use Case arlsberg is trying to mobilize personalized operational reports and dashboards to their sales re typical sales rep for Carlsberg spends majority of his day on road, meeting customers & i rely in office oblem: e problem is that when sales rep is on the road meeting customers he isn't connected to the late les KPIs, whether it is the sales pipeline, new opportunities, or hot leads. He knows he is always e step behind the latest metrics e current KPI reports are created in Excel and sales rep either caries printouts or downloads the ports on to his laptop. Apart from these reports being non-interactive, he would also be not able t swer adhoc questions from his customers since he cannot slice and dice the data. Worse still, ese reports are out of date almost the moment they were published. 14 SAP AG or an SAP affiliate company. All rights reserved. Public
arlsberg Use Case e Solution lsberg now has mobilized their reports on to Mobile (iPad and iPhone) using SAP BusinessObje bile. Sales rep can now sign in and view real-time KPIs on his iPhone/iPad. He can now access w lead as he is travelling and set up an appointment with them to convert them into a customer. es rep can now see KPIs that were relevant to his position, and wouldn't have to sift through a mmoth report to get the metrics he needed 14 SAP AG or an SAP affiliate company. All rights reserved. Public
obile Analytics Solution – KPI overview for Customer y KPI’s les Volume (Ready to Drink Volumes, measured in Litres) sits (Agreed number of visits in the Customer SLA) ntract Expiry (Customer contract will expire on the basis of Early Warning) uipment (Required volume to justify cost of equipment) erage Drop Size (Average Sales Volumes sold per Drop /Delivery) 14 SAP AG or an SAP affiliate company. All rights reserved. Public
obile Analytic Solution – Customer Scorecard ne he identifies the customer that needs attention, he can view the various KPI’s for that rticular customer from the “Customer Scorecard” dashboard 14 SAP AG or an SAP affiliate company. All rights reserved. Public
obile BI Use case – Sales Rep Scorecard onitor performance against a set of Performance Metrics 14 SAP AG or an SAP affiliate company. All rights reserved. Public
verything is Connected e Internet of Things to the Internet of Everything 14 SAP AG or an SAP affiliate company. All rights reserved. Public
nalytics Is At The Heart of These Connections ting People and Data 14 SAP AG or an SAP affiliate company. All rights reserved. Gfgffgfgfgfgfgfg Public
nalytics Is At The Heart of These Connections ting People and Data Insight DATA 14 SAP AG or an SAP affiliate company. All rights reserved. Intelligence PEOPLE Understanding SINGLE VERSION OF TRUTH Public
ew Challenges For Analytics DATA 14 SAP AG or an SAP affiliate company. All rights reserved. PEOPLE Public
l Levels of The Business Have Questions Suppliers As the VP Operations, I would like to know… As an Analyst, I need to kno which of our customers are… Plant 14 SAP AG or an SAP affiliate company. All rights reserved. Warehouse Distributor Retailer Consume Public
here Are Challenges to Get Insightful Answers I am tired of waiting on others to provide the answers to the questions I have now. Suppliers I spend all my time preparing a sharing data with my team. I have no time to deliver valuab insights. Plant 14 SAP AG or an SAP affiliate company. All rights reserved. Warehouse Distributor Retailer Consume Public
nterprise Self-Service 14 SAP AG or an SAP affiliate company. All rights reserved. Public
nterprise Self Service • Business People Fast • IT Department Self Service Get answers in real time on any data • Repeatable, data preparation Engaging Beautiful analytics to convey knowledge • Swipe, tap, zoom to answers Everywhere • On the devices of your choice • With geo-location awareness 14 SAP AG or an SAP affiliate company. All rights reserved. No need for IT to create query, report, or dashboard Connected to Enterprise BI Leverage existing data, security, and admin services Simple to Manage & Scale Proven scalability On premise and cloud options Public
eadth of Self Service Desktop Data acquisition, manipulation & enrichment Web Visual Analysis of data to detect patterns, trends & correlations Tablet Visual Analysis of data to detect patterns & trends & correlations Data mining using predictive algorithms Visual Analysis of data to detect patterns, trends & correlations Self-service data exploration Self-service data exploration Storytelling & sharing of findings 14 SAP AG or an SAP affiliate company. All rights reserved. Public
Predictive Analysis - Opportunities
xtend your analytics capabilities where you want to be… Sense & Respond Predict & Act Optimization Predictive Modeling Raw Data Cleaned Data Standard Reports Ad Hoc Reports & OLAP What is the best that could happen? Generic Predictive Analytics What will happen? Why did it happen? What happened? Analytics Maturity The key is unlocking data to move decision making from sense & respond to predict & act 14 SAP AG or an SAP affiliate company. All rights reserved. Public
Predictive Analysis – no longer Hype ! 14 SAP AG or an SAP affiliate company. All rights reserved. Public
pportunities for Predictive Analysis :-) Brand Sentiment Predictive Maintenance Insider Threats Network Optimization Propensity to Churn Product Recommendation Fraud Detection Risk Mitigation, Real-time 360O Customer View Asset tracking Personalized Care Real-time Demand/ Supply Forecast 14 SAP AG or an SAP affiliate company. All rights reserved. Public
ow Predictive Analytics is Used in Industry usiness and Industry Use Cases Healthcare Predict likelihood of disease to begin early treatment; identify clinical trial outcomes. Banking Identify key behaviors of customers likely to leave the bank; improve credit risk analysis. RM Marketing Identify potential leads among existing customers and intelligently market to them based on individual preferences and histories Retail Intelligent selection of store locations based on demographics; inventory planning. 14 SAP AG or an SAP affiliate company. All rights reserved. CRM Sales Identify revenue forecast based on customer opportunities and pipeline execution. Utilities Forecast demand and usage for seasonal operations; provide anticipated resources. Government Predict community movement and trends that affect taxing districts; anticipate revenue. Telco Forecast demand on system load for capacity planning and customer scale. Public
AP Predictive Analysis – Real Business Value Faster Real-time answers Access to disparate enterprise data Allows discovery to prediction to results in minutes 14 SAP AG or an SAP affiliate company. All rights reserved. Easier • Intuitive business design • Designed for more users for answering more questions with less effort • Consistent experience and interface as other BI tools Transforming • • • Enables deep insight to immediate action Proactive and forwardlooking visibility into the business Allows for greater competitive advantage User powered, IT approved Public
AP Predictive Analysis ualize, discover, and share hidden insights brary of advanced visualizations within the modelling tool hare insights via Predictive Modeling Mark-up Language (PMML) and with other clients 14 SAP AG or an SAP affiliate company. All rights reserved. TODAY Public
Thank you nkatesh Vaidyanathan Paul Pallath P Labs India Ltd ngalore 4 SAP AG or an SAP affiliate company. All rights reserved.
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