ideaz first consulting

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Information about ideaz first consulting

Published on June 19, 2007

Author: Goldye


ideazfirst consulting:  ideazfirst consulting Innovative Ideas. Better Business. Brand andamp; Marketing Consultants ideazfirst consulting:  ideazfirst consulting ideazfirst advertising ideazfirst EVENTS Brand management Market Research andamp; marketing planning andamp; execution Brand specific corporate andamp; sales promotional events Social / Cultural Events Media Planning Print advertisements ideazfirst public-relations:  ideazfirst public-relations ideazfirst Website Usability Audit ideazfirst Customer Relationship Management Press releases andamp; Press conferences Analyse website and suggest improvements based on AC/AD One-to one Marketing initiatives based on Customer likes and dislikes ideazfirst advertising:  ideazfirst advertising Compelling. Distinctive. Unconventional. Advertising ideas that works. We manage development and implementation of distinctive and compelling advertising, develop and implement advertising strategy, facilitate the execution of smart and differentiating communications nationally. We work hand in hand with your branding andamp; marketing team to design corporate logos, brand symbols, taglines, which reflect the brand values. We help the local brands give that international even global stature by creating strategic international advertising in English. We make ads 'feel Indian' and that travel between cultures. ideazfirst consulting:  ideazfirst consulting industry insight We assess the current and future health of business categories YOU are engaged in. The potential of your growth in such business categories Identification of the current status of your brands in their existing markets and their opportunities for growth Opportunities for growth of your brands in new markets Find strategic business partners for a win-win marketing alliance and bring business synergies. consulting areas:  consulting areas marketing planning andamp; execution To identify the strategic marketing initiatives we conduct a marketing audit (MA). This audit helps in devising long term strategic objectives. The various modules of MA are value audit, economic environment audit, competitor audit, end user audit and so on… marketing planning & execution (Contd…):  marketing planning andamp; execution (Contd…) partners’ in progress Understanding the financial, technical, infrastructural, manpower capabilities of the clients’ company, and identification of the gaps that will need to be filled to achieve the corporate vision. marketing planning & execution (Contd…):  marketing planning andamp; execution (Contd…) start to finish accountability Devising sales and marketing strategy for achievement of quarterly and annual targets Enhancement of long-term brand values, market capitalization Appreciation of need for turnover growth, profit growth, EPS growth, and share price growth. marketing planning & execution (Contd…):  marketing planning andamp; execution (Contd…) process deployment Identification of new products/ categories/ markets/ businesses for future exploitation. New product launch would involve press releases and media conferences. Designing and executing Customer Relationship Management (CRM) programs, i.e. clubs, benefit schemes, newsletters etc. customer relationship management:  customer relationship management Managing andamp; filtering client databases andamp; sending direct mailers to the target audience. Creation andamp; management of a discussion board or electronic group. Presentation CDs for the corporate clients. Conceptualizing and developing custom CRM software solutions andamp; websites for maintenance of customer information. event management:  event management We specialize in brand specific corporate andamp; sales promotional events, social and cultural events. Following are some of the categories of events we manage: - Business and press conferences Road shows andamp; Product launches Incentive Programmes and Themed Events Participation in melas andamp; fairs Music concerts, Fashion shows andamp; Live shows Any other brand centric BTL activity event management (contd.):  event management (contd.) Below are the event management services broadly categorized in chronological order : - Venue finding Venue assessment and negotiation Theme development and application Collateral design and production Delegate contact management Registration and On-site management Branded merchandise provision Budgetary control Post-event analysis and reporting. past events:  past events 85 Lansdowne – We managed the launch of Jamini Alhuwalia costume jewellery exhibition at 85 Lansdowne by inviting Ms. Sharbari Datta, renowned Kolkata based designer in association with Communications 2.0. Ginger - Football Frenzy Launch – We managed the launch of Ginger - FIFA World Cup 2006 special menu by inviting Mr. Chuni Goswami, Former Captain of Indian Football Team and ex-sheriff of Kolkata andamp; Mr. P.K. Banerjee, 'Indian Footballer of the Millennium' in association with Communications 2.0. Office Linc – stationery and office supplies store launch in association with Communications 2.0. A one act play with a theme relevant to the store products was scripted and played for the press and other guests. Past events (contd..):  Past events (contd..) Inauguration of Kolkata Data Centre of UCO Bank at their Head office 2 at Saltlake. This event also marked the launch of their CBS operation which was implemented by HP. Hewlett Packard press conferences announcing the implementation of Finacle (Core Banking Solutions) from Infosys at UCO Bank and UBI Bank, in association with Genesis BM. Both the events were held at Bengal Chamber of Commerce. Hewlett Packard press conference announcing the strategic tie-ups with Jadavpur University in association with Genesis BM. Past events (contd..):  Past events (contd..) Screening of 'Bin Laden’s spy in America' at Crossword, Kolkata on behalf of National Geographic Channel. This was in remembrance of completion of five years of the 9/11 blasts. We managed Fashion Show to showcase the Autumn Collection launch for United Colors of Benetton in association with Genesis BM at the Oberoi Grand. This also marked the first visit to Kolkata by Mr. Luciano Benetton, the Chairman of Benetton Group and announcing their expansion plans in Eastern part of India. Dealers’ meet for Abdos Chemicals to launch the TAO detergent sachet and sales target fixing at Peerless Inn - Kolkata. Past events (contd..):  Past events (contd..) Managed the birthday bash with gifts and discount offers for Wonderland, Park Street toy store. Christmas Carnival at Swabhumi, Kolkata in association with 107.8 Power FM and Swabhumi. Pokemon Party targeting children of 10-15 age group at Landmark, Emami Market, Kolkata. Rajasthani Gaming Festival with traditional games like Gulli-Danda, Teer-Dhanush, Ludo etc at Aangan – vegetarian restaurant at Swabhumi in association with 93.5 Red FM Promotional activities:  Promotional activities In-shop promotions for HLL Lux Body Wash where we promoted the product by recruiting female beauty advisors, at 40 retail outlets (U2 andamp; MT) in Kolkata for a period of three months. Van promotion for Guru Nanak Institute of Hotel Management, where a branded Maruti Omni visited all the HS schools and colleges, and distributed brochures containing the course details. Godrej Sara Lee Ambipur car perfume sales promotion activity at Bharat Petroleum outlets where our promoters approached cars and sold the starter kits and refill packs with a special offer from Pepsi for one month. Sampling andamp; sales promotion of TAO Detergent powder by participating in Rath Mela at Medinipur andamp; Srirampur, West Bengal for Abdos Chemicals – a FMCG company. ideazfirst public-relations :  ideazfirst public-relations Positive publicity through press releases and other media related activities covering business andamp; trade publications, regional publications, television, radio and online media. We work closely with freelance PR consultants as well as PR agencies depending on the client’s requirements and the budgets. ideazfirst Website Usability Audit:  ideazfirst Website Usability Audit We work on the basic premise of AC / AD i.e. Authentic Content andamp; Attractive Design for any website to set itself apart from millions of websites on the Internet. The best websites in the world are best because they have authentic and well-researched content with attractive layout and design. our valued clients (B2B):  our valued clients (B2B) Ginni Systems Limited - An Oracle Partner specializing in ERP andamp; CRM solutions Abdos Chemicals - A FMCG company manufacturing in detergent powders and cakes Bausch andamp; Lomb Eyecare (I) Pvt Ltd – The largest contact lens andamp; contact lens solutions manufacturer. Minisoft Technologies (P) Ltd – An IBM, Cisco andamp; APC partner specializing in networking andamp; power protection systems. Swastika Industries – Commercial burner manufacturing company in association with Indian Oil Corporation (IOC). Hewlett Packard – The largest computer hardware and services provider in the world. our valued clients (B2C):  our valued clients (B2C) Hindustan Lever Limited – The largest FMCG company in India Godrej Sara Lee – Manufacturer of the best selling brand of car perfumes – Ambipur. Club Mahindra Holidays – Mahindra Group company offering holiday resorts with a lifetime membership options. Business Development Services (P) Ltd – A personal finance management solutions company with strategic alliance with B.M. Birla Heart Research Centre. Sumangalam Industries – An FMCG company manufacturing moth repellants, air freshners andamp; napthalene balls. our valued clients (B2C):  our valued clients (B2C) Benetton India (P) Ltd – One of the largest fashion-wear chain stores. Aquatica Water Park – Theme water park in Kolkata promoted by Vishal Garments. Linc Pen andamp; Plastics Ltd – Largest manufacturers of pens and stationery products. Landmark, Emami Market – A large departmental store with books, toys, music andamp; stationery items. Club Bites – A chain of restaurants with strategic alliance with Hindustan Petroleum (HP). Springboard Study Home – An IIT/JEE classroom coaching centre Our Team:  Our Team Our team has more than thirty man years of consolidated work experience in events management and marketing consulting. Rajesh Kishanpuria – Chief Strategist – MBA – Marketing. Ruchi Kishanpuria – Chief Operations Officer – MBA – Finance. Ronak Agarwal – Account Manager. Pawan Gurnani – Account Manager. Pawan Mitra – Creative Director. Sankhabrata Kar – Creative Visualizer. Jeet – Events andamp; Promotions Co-ordinator. thank you:  thank you Please contact us at - 9, Old China Bazaar Street, R.No. 36, Kolkata – 700 001. (033) 2242-1867 60B, Dhan Devi Khanna Road, Kolkata – 700 054 (033) 2364-9601

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