Ideation workshop Concept7 at Hanze Hogeschool

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Information about Ideation workshop Concept7 at Hanze Hogeschool
Design

Published on October 29, 2009

Author: stefanc7

Source: slideshare.net

Description

Workshop ideation with a MBTI sketching framework by Henk Wijnholds en Stefan Wobben from Concept7 at Hanze Hogeschool october 2008.

We talked about how a website like amazon.com increases their conversion rates by applying MBTI principles to their website design. Later we explained how MBTI can be an excellent framework for sketching ideas.

The students were asked to come up with as many ideas as possible for a specific design challenge. After several rounds of sketching the students were selected the most promising ideas and presented them to their class.

We create great customer experiences by designing less.

Question... Question: What’s the most used functionality of the Internet? Stefan Wobben & Henk Wijnholds

Back-button Stefan Wobben & Henk Wijnholds

Verkoopvoorwaarden? *WTF?@!* Stefan Wobben & Henk Wijnholds

Eehm, aha! Stefan Wobben & Henk Wijnholds

Auw! Stefan Wobben & Henk Wijnholds

Press the button? Stefan Wobben & Henk Wijnholds

Okay... Stefan Wobben & Henk Wijnholds

Technology frustrates Stefan Wobben & Henk Wijnholds

Conversion Stefan Wobben & Henk Wijnholds

Happy customers Stefan Wobben & Henk Wijnholds

Delight your customers Stefan Wobben & Henk Wijnholds

Persuasion and MBTI Stefan Wobben & Henk Wijnholds

M C S H

Design challenge Make it easier and more fun to find a restaurant of choice for a broader range of students. Stefan Wobben & Henk Wijnholds

We need lost of ideas • An idea costs nearly nothing • More chance of finding the best idea • It helps others coming up with ideas Stefan Wobben & Henk Wijnholds

Visualize your ideas • Visual cues are better understandable • Visual cues are stickier • Visual cues are easier to find back Stefan Wobben & Henk Wijnholds

Sketching: everyone can do it Stefan Wobben & Henk Wijnholds

Sketching: everyone can do it Stefan Wobben & Henk Wijnholds

Sketching: everyone can do it Stefan Wobben & Henk Wijnholds

Sketching: everyone can do it Stefan Wobben & Henk Wijnholds

Yes you can! Stefan Wobben & Henk Wijnholds

Share your ideas early and often Photo by: Ram Yoga Stefan Wobben & Henk Wijnholds

Outside the box? Stefan Wobben & Henk Wijnholds

Question... How about we asked you to come up with an idea for a new succesful company within 20 minutes. Very difficult isn’t it. Stefan Wobben & Henk Wijnholds

Another question... Source: Harvard Business Review Wat hebben Lego, Häagen-Dazs en Spiderman met elkaar gemeen? Stefan Wobben & Henk Wijnholds

This Source: Harvard Business Review They all have the same business-idea “Make a children-product interesting for adults.” Stefan Wobben & Henk Wijnholds

You can do this! Source: Harvard Business Review Fifteen more products with the same philosophy Stefan Wobben & Henk Wijnholds

Inside boxes Stefan Wobben & Henk Wijnholds

MBTI sketching framework C S M H Stefan Wobben & Henk Wijnholds

Diverge and converge Stefan Wobben & Henk Wijnholds

Design criteria Simplicity MBTI Fun Stefan Wobben & Henk Wijnholds

Design challenge Make it easier and more fun to find a restaurant of choice for a broader range of students. Stefan Wobben & Henk Wijnholds

Brainstorm rules • Bad ideas don’t exist • Focus on the challenge • Keep the momentum going • Show and tell. Stefan Wobben & Henk Wijnholds

Wisdom “Nothing is as powerful as an idea whose time has come.” - Victor Hugo Stefan Wobben & Henk Wijnholds

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