Ideation + Introduction to Prototyping

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Information about Ideation + Introduction to Prototyping
Business & Mgmt

Published on March 10, 2014

Author: Pullapproach

Source: slideshare.net

Description

Kyued Up
Coming up with Solutions, Choosing Solutions, and Building Prototypes

Kyued Up Ideate + Prototype 3.8.14

E D I P T Empathize Define Ideate Prototype Test

I Ideate Why: To come up with solutions based on empathy and our problem definition

Be Wild

Combine Ideas + =

Make it Visual

Go for Quantity!

Quantity (with speed)

Ready, set, go! 10 minutes

What would be a terrible idea? 3 minutes

How would IKEA make it? Or Apple? Or McDonalds? 3 minutes

What if you used technology from 100 years ago? 3 minutes

Cluster Ideas 10 minutes

Individual Assessment Choose 2 1 minute

Organize Selections Rational Choice Likely to Delight Darling Long Shot

Organize Selections Rational Choice Likely to Delight Darling Long Shot 3 minutes

Take Pictures

Group Assessment Choose 1 5 minutes

Value Proposition What does your product do? How does your product work? What does it feel like to use your product? 3 minutes

Value Proposition What does your product do? How does your product work? What does it feel like to use your product? BENEFITS FEATURES EXPERIENCE

Value Proposition Canvas Product Benefits Customer Experience Wants Fears Features Needs Substitutes

http://www.peterjthomson.com/2013/11/value-proposition-canvas

P Prototype Brief Introduction Guest Speaker Tom Bishop

 Determine the key points to communicate  Remove everything non-essential  Make the key point STAND OUT Guest Speaker Tom Bishop

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