Published on March 12, 2014
March 10 & 11, 2014 Julie Kittredge Business Services Advisor
Why Create a video? Develop an extension of your brand Share the human side of your business Marketing Drive traffic to your website Communicate a lot in just a few minutes. Visually Verbally Use YouTube to host – providing another platform to build your audience
The Focus Planning must be focused on the message you want to share and the audience you want to share it with. Let go of the numbers, let go of the “sales” pitch. You want to: Solve a problem Answer questions Instruct Communicate value (from the customer’s perspective)
The Goal The goal of your video, for either a product or a service, is to answer all of your customers questions or concerns about your product or service in a short video. Typically 2-4 minutes is ideal.
Create a YouTube Channel Creating a YouTube channel allows you to upload and share your business videos It’s one more platform as you build your brand. Organize using playlists or tags
Types of Videos: Inspiration How-to (DIY) Behind the scenes Celebrate a milestone Introduce your business Webinars Tutorials & Screencasting Share new products or services Testimonials or product reviews The video interview
Things to think through as you plan your video What is the purpose of my video? Which style of video will best communicate my purpose? Will I be on location or in the Studio Will I need to invite others to participate? Draft a storyboard & script How will I incorporate my business brand/personality?
The How-To Video AHML Mobile App How-to Software used: Reflector – using wifi you can stream an iphone or ipad through the computer & record video Other ideas: provide a glimpse into your workflow Demo the use or development of a product Could be a screen-cast – how to navigate your website
Behind the Scenes or Special Events AHML Dinosaur Exhibit AHML Renovation Preview Share a look “behind the curtian” of your business Share details about an upcoming event – a tease Video tape what it looks like as you create your products or service your happy customers Highlight an event that already took place
Celebrate a Milestone Bookmobile 40th Anniversary Video Home Sweet Home Promo Business anniversary 1000th customer Loyal customer service
Introduce Your Business Use a combination of still shots & video with voice over The Shackly Room (Geneology) Use a video interview style Tropical Smoothie Paper Crown Gallery Software used: iMovie
Webinars Teach software, website demos, apps, & live recordings. Software to use: google hangouts, gotomeeting.com Usually recorded live Record and post on Youtube Voice recording while navigating a screen Can be interactive with Q & A via chat box
Tutorials & Screen casting Business Database Tutorials Software used: Screenflow 12 Screencasting tools for creating videos Use screen casting for web demos or navigation Tutorials can also look similar to a “how-to” video
Sharing a new product or service New AHML bookdrop locations Used: green screen in The Studio Advertise and sales promo for new products Introduction to new services
Testimonials or Product Reviews My reading Valentine book reviews Ask your customers what they love about your service or product Show your product in use Offer a freebie in exchange for their opinion
The Video Interview Recorded answers only; Paper Crown Gallery Recorded side by side; Technical Tips for Creating a Video
5 private rooms equipped with the latest technology and digital resources http://ahml.info/studio
Resources in the Studio Lighting Backdrops Green screen Cameras Microphones Soundproof space No distractions
Studio Tour Take a virtual tour via Google maps
Driving traffic to your site Include a call to action at the end of your video Brand your videos with your business information or logo at the beginning This makes the collection of videos recognizable and helps people find you if they want more information Make sure you include your contact information at the close of your video. Include website, phone, email Post video on social media YouTube Business facebook page Twitter Pinterest LinkedIn
Final tips Make sure your lighting is effective Make sure you place some distance between your subject and your background. (And avoid distractions like passing cars!) Make sure your sound is good quality and does not echo, or you avoid distractions (background noise outdoors or in office). Make sure you wear plain clothes so as not to date or distract from your message Create a script so you’re not making it up as you go Keep it short Get to the point End with a call to action either during the video or in the end credits
How others have used video A preview of an online class: Doodle Delight https://www.youtube.com/watch?v=EJ0R6Xgmlvc An example of behind the scenes: A Family Collaboration https://www.youtube.com/watch?v=_Jkh99VuAPM Bloom True: The e-course – an example of advertising for an online workshop https://www.youtube.com/watch?v=YcQsI_ZvX74
Additional resources Tips for creating business videos that customers will watch. http://www.entrepreneur.com/article/223875 11 ideas for creating video content http://labs.openviewpartners.com/11-ideas-for-creating- video-content/ 5 clever ways your business can use video to drive traffic http://socialmediatoday.com/stevepyoung/1435526/5-clever- ways-your-business-can-use-video-drive-traffic
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