Published on February 1, 2009
Idea Generation and Development Mark Melnykowycz
Basic Points • Where do we get new ideas? • Brain storming, organizational tools • Art + Science = ? • The Doors of project management
Where do new ideas come from? • Combine things that don’t go together • Create Analogies
Retro Ideas Reinterpret the past to deﬁne the future But, isn’t it just... Mail Email SMS Wiki Twitter mixxt Facebook Amazee
Mind Body Duality • Where do good ideas come from? • Active Body Active Mind? • Mens Sana in Corpore Sano Environment Inspiration
Avoiding Cliches? Cars must have wheels Airplanes need wings
Mind Mapping Outline via text and visually View and organize ideas easily
Art = Science? What is Art? How do we deﬁne Science? Patterns Symmetry
Arience? Science and Art use the same thinking tools Art is the expression Science, the boundaries of what is boundless of what is known Express the vision in your head within the boundaries of your environment Change the boundaries when the vision doesn’t ﬁt the environment
Doors Theory of Project Management B A Inﬁnite The Doors Known Unknown
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Product and brand concept idea generation and product research for product concept generation, screening, and strategy development .
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3.1 Introduction 3.2 Idea generation 3.3 Systematic focused idea generation 3.4 Free idea generation 3.5 Product ...
Learn more about idea generation in the Boundless open textbook. ... technical breakthrough, non-technical idea development, environment, ...
Successful new product development (NPD) starts with identifying good product ideas and using reliable criteria to decide which ideas to pursue.
Definition of idea generation: The process of creating, developing, and communicating ideas which are abstract, concrete, or visual.