Idea and product kec ll (1)

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Information about Idea and product kec ll (1)
Business & Mgmt

Published on March 6, 2014

Author: jeanluc71697



This presentation is designed for those, who would like to develop the skill of recognising a business opportunity and turning it into a concept. The reader will be presented for methods of spotting, assessing and developing a business idea. Furthermore, they will learn what it means to conceptualise the idea in order to present it for investors or other potential partners.

Slides by Anne Marie Mathiesen,

Copenhagen Business Service

Idea and product Anne Marie Mathiasen KEA

Learning objectives • Identify and spot potential business opportunities • Generate and develop business ideas • Conceptualisation of business ideas • Business model • Pretopyping

The KIE model • The creative, innovative and entrepreneurial room • The Walt Disney Model

Creative vs analytical disciplines • Yes to the vision: what if… • Creative thinking • Break rutines, habits • Demands courage • Accept caos • (like playing a game) • • • • • • What is … Logical thinking Structures Reflection, analysis Critical Kills ideas

Entrepreneurial characteristics • • • • • Action oriented Robust Will power Independent mindset

Spot the opportunity • Spot vs creation of possibilities • • • • • • Sources - changes in society - wondering - shortage - need - irritation

Opportunity • Business opportunity vs business idea • What is your opportunity???

Assessing the opportunity • Does it remove an irritation? • Does it meet an unsatisfied need? • Does it add extra value? • Can you solve it faster, better, cheaper or more innovatively than others?

Idea generation • • • • • • Brain storm Reverse brain storm Idea space Pictures Role play words

Innovative room • Design thinking vs scientific method • Purpose of the innovative room • Questions and methods

Questions • • • • • • • • The idea is good because… The idea is bad because… I see….opportunities in the idea I see…obstacles in the idea The idea could be improved by… I sense … about the idea I hear … about the idea My intuition tells me…

Methods • • • • Wallet (what is … to you?) Play the customer Hire a court fool Angel, devil and the judge

Conceptualisation • What? • To whom • How?

Business models • Create, deliever, capture • • • • • • • • • • • The advertising model The add-on model The affiliate model The auction model The bait and hook model The direct sales model The francise model The freemium model The low cost model The pay as you go model The subscribtion model

Business model canvas • Business model • Define your concept according to the canvas • How’s the financial balance? • Fill out the rest of the business model canvas

Pretotyping • Concepttest • Pretotyping

•Good luck

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